guizhou moutai investor exchange meeting was held, zhang deqin: moutai can withstand the drought and wind and rain of the market
2024-09-24
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on-site exchange meeting
kweichow moutai once again responded to the current market situation and future development strategy.
according to official news from kweichow moutai, on september 23, zhang deqin, secretary of the party committee and chairman of moutai group, and secretary of the party committee and chairman of moutai co., ltd., hosted a kweichow moutai investor exchange meeting in shanghai, providing in-depth answers to investors' concerns about moutai's production and operation, quality, sales, and internationalization path, and listened to investors' opinions and suggestions.
regarding the future development of moutai, zhang deqin said that it is necessary to strengthen the reform of the marketing system, provide good product services, actively promote the "transformation from selling wine to selling lifestyle", deepen the transformation from "drinking with friends" to "drinking with friends", and "work hard" on innovating consumption scenarios to better meet consumers' personalized, diversified, and quality service consumption needs, and promote the continued healthy and stable development of moutai.
in response to the market situation raised by investors, zhang deqin said that moutai is a firm believer in quality, with a deep foundation that can withstand the drought and wind and rain of the market. he hopes that everyone will strengthen their confidence in moutai, continue to care about and support moutai's development, and work together with moutai to achieve new breakthroughs.
recently, according to the wholesale reference price disclosed by a third-party platform, the wholesale price of feitian moutai has continued to fall again. previously, at the end of june, moutai "took action" and a series of combined punches had achieved quantity control and price stability.
on the eve of this year's mid-autumn festival, several distributors told the paper that the overall liquor market in this golden autumn peak season is slightly sluggish compared with previous years, and the market does not seem to be as enthusiastic about hoarding liquor as in previous years. on the eve of this national day, several distributors told the paper that they have started large-scale holiday promotions. some stores are still out of stock of 500ml feitian moutai, and have not received any restocking notices during the national day holiday.
one of them said that the demand for gifts during the national day holiday is expected to be less than that during the mid-autumn festival, and the price of feitian moutai has limited room for recovery. "don't stock up feitian moutai. many distributors are not shipping, and the inventory is small. otherwise, we will lose money on every bottle we sell. we rely on many chain stores and small profits but quick turnover to sell."
"during the mid-autumn festival and national day every year, there will be price fluctuations due to the concentrated increase in market supply, but the fluctuations have been more drastic and obvious in the past two years." wine analyst cai xuefei said that wine consumption has nodal characteristics, and the national day itself is a key period for wine sales. although the price of moutai will continue to fluctuate in the short term, in the near future, the price fluctuation range has actually narrowed. optimistically, prices have begun to bottom out, and a dynamic balance will appear during the spring festival.
xiao zhuqing, an independent commentator of the chinese wine industry, said that moutai may face a contradiction in maintaining prices and meeting targets. in order to maintain prices, it is necessary to control the volume. in order to complete the task and achieve the performance growth target, it is necessary to increase the volume. xiao zhuqing predicted that kweichow moutai will introduce price control measures in due course in the future. from the market frontline research, it is learned that it is mainly to strictly control the assessment of 1499 direct supply customers and reduce the supply of affordable moutai. the market situation may steadily recover.
in addition, in response to the internationalization issue that everyone is concerned about, zhang deqin said at the investor exchange meeting that moutai has always attached great importance to the export of moutai liquor and the establishment of an internationalization strategy, and is also actively exploring overseas market paths. in the future, moutai will scientifically demonstrate planning, optimize channel construction, strengthen team building, enhance the communication and penetration of moutai culture, and continuously expand overseas consumer groups, so that the fragrance of fine wine can spread around the world and meet the global consumers' yearning for a better life.
as of the close of september 24, kweichow moutai rose 8.8% to close at 1,372.6 yuan.
the paper reporter shao bingyan
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