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on september 21, the high-tech clothing brand meilicheng, together with the leading domestic technology underwear company maoren, grandly released the 2024 autumn and winter new products at the juyongguan great wall in beijing. following the wonderful appearance at milan fashion week, meilicheng once again made efforts to focus on the brand's innovatively developed "warm swan®" series of goose down clothes at the press conference. driven by the spirit of innovation, meilicheng and maoren group will work together to lead the clothing industry into a new era of greater technology and personalization, and deeply understand and proactively explore future fashion trends. this time, climbing to the top of the great wall, the meilicheng brand weaves dreams with technology, allowing innovative technology and fashion aesthetics to complement each other, just like the light of a beacon fire that has traveled through thousands of years and shines brightly, showing the cultural confidence and spirit of the times of chinese fashion brands.

china's beautiful city, a new technological start at the top of the great wall

as the "most majestic pass in the world", the juyongguan great wall stands majestically between the mountains, a corridor that travels through time and space. it is not only a winding vein of history, but also a symbol of the long memory and tenacity of the chinese nation. as a high-tech fabric clothing brand under the maoren group, meilicheng has been narrating the close interweaving of fashion, innovation, and technology since its birth, and is reflected in its creation and leadership in product technology, and its spirit of constantly exploring how to integrate the cutting-edge trends of fashion with the profound heritage of history. under the witness of the historical monument of the juyongguan great wall, meilicheng's pursuit is more solemn and far-reaching.

against the majestic backdrop of the juyongguan great wall, meilicheng, with its grand vision, has launched an innovative practice that integrates china's profound cultural connotations with cutting-edge scientific and technological power, opening up an exchange and collision across time and space, and writing a chapter about innovation, quality and cultural heritage. at the press conference, the thermal exploration device carefully crafted by meilicheng became the focus of the whole audience. this innovative art installation, with its unique design language, cleverly combines the technological elements of thermal orange lights and airbag fabrics, expresses the vitality of life with the expression of colors, conveys the warmth of emotions, transforms the power of science and technology into sensory enjoyment, and brings an immersive experience of temperature, touch and aesthetics. this design is not only a vivid practice of meilicheng's brand concept of "technology empowers aesthetics", but also cleverly integrates the essence of high technology into every detail of clothing aesthetics, allowing technology and art to coexist harmoniously. it is also a profound insight and brave foresight into the future development trend of intelligent and personalized apparel industry.

at the top of the great wall, china beauty city sets sail with science and technology, pays tribute to the wisdom of ancient civilization, and demonstrates the power of modern science and technology and innovation in the fashion field. history and future are intertwined, tradition and innovation are integrated, china beauty city combines the historical culture of the great wall with cutting-edge scientific and technological achievements, and shows the fashion style of chinese brands in the new era.

high-tech goose down, light and warm in autumn and winter

during the catwalk, the brand new "warm swan®" series of goose down jackets for the 2024 autumn and winter season of meilicheng were unveiled one by one. actor song weilong was also invited to attend and witness the wonderful moments of the meilicheng great wall show. this season's new products not only incorporate the latest fashion elements in design, but also achieve major breakthroughs in fabric technology. through continuous research and development and innovation, the meilicheng team has successfully applied high-tech fabrics to daily clothing, making each product both fashionable and functional.

the great wall show at meilicheng

actor song weilong

this series of down jackets is unique in the market for its "light and warm" characteristics. among them, "light" is reflected in the brand's innovatively developed high-tech lightweight and soft fabrics, and "warm" is reflected in the global polar white goose down selected for each down jacket, which has high fluffiness and extremely high warmth retention. the unique "sandwich" structure warmth design of the goose down jacket combines the windproof layer, the thermal insulation layer and the heat storage layer to form a powerful dynamic tension temperature lock layer to lock in warmth; at the same time, the use of 360° intelligent seamless temperature lock technology and high-density delicate fabrics and imported coats down special lines effectively reduces the risk of down drilling and running, allowing the fluffy goose down to be evenly locked in each high-tech goose down jacket, while ensuring the warmth and cold resistance of the goose down jacket, greatly improving the comfort of consumers.

meilicheng high-tech goose down series

in terms of design concept, meilicheng insists on combining a sense of the future with practicality, and has made bold explorations in fashion: the "warm swan®" series of goose down jackets are light and fashionable in the light burning series, tough and casual in the wild series, individual and unique in the trendy series, exquisite and elegant in the old flower series, and dynamic and free in the light sports series. they all combine the most popular design elements and tailoring techniques to meet the personalized needs of different consumers. whether it is a short, medium or long version, each design strives to show the wearer's unique charm and taste while keeping warm. in addition, the use of three-proof fabrics has made this series of down jackets reach a new height in practicality: the characteristics of waterproof, oil-proof and anti-fouling make the clothes more resistant to dirt and easy to care for in daily wear, striving to bring the best wearing experience.

meilicheng high-tech goose down series

as an innovative work of technology and aesthetics, the "warm swan®" series of goose down jackets from meilicheng are not only a warm barrier, but also a model of seamless integration of fashion and functionality under the trend. with the heart of a craftsman, the meilicheng team breaks the boundaries of autumn and winter clothing, meets the multi-dimensional needs of modern consumers for quality life, and allows the integration of technology and innovation to lead the new trend of autumn and winter fashion.

led by science and technology, china beauty city shapes the future of clothing

as an important layout of maoren group in the field of fabric technology innovation, meilicheng has been committed to integrating high-tech fabrics into clothing design since its establishment, bringing consumers an unprecedented wearing experience. with the increasing diversification of consumer demand for clothing, meilicheng has rapidly emerged in the field of high-tech clothing with its unique technological advantages and keen market insight, becoming a leader in the industry. these innovative achievements have not only won wide recognition in the market, but also set a new milestone for the meilicheng brand.

with science and technology as its wings and innovative technology as its core, the development path of meilicheng is shining. with the grand appearance of the "warm swan®" series of goose down clothing at the press conference, meilicheng not only highlighted the theme and development strategy of "china meilicheng of high-tech goose down", but also demonstrated its outstanding position in the apparel industry with its technological strength, especially its leading trend in the field of high-tech goose down. looking to the future, meilicheng will continue to empower aesthetics with technology, constantly break through itself, explore new boundaries of apparel technology, integrate more innovative technologies with fashion design, bring a warmer, more comfortable and fashionable wearing experience to global consumers, lead the new trend of technology and fashion, make high-tech goose down a unique symbol of the china meilicheng brand, and demonstrate the innovative technological strength of chinese brands on the global fashion stage.