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september 24, 2024, shanghai, china - lululemon believes that everyone deserves to have their own good state. with the vision of "stimulating potential and improving people's happiness", lululemon officially released the "2024 happiness report" [footnoteref:1] today, and joined hands with the community for the fourth consecutive year to launch the "good state together" annual theme event, encouraging people to explore the meaning of good state through dialogue and exercise.

lululemon launches the "better together" theme event for the fourth consecutive year

the happiness report aims to inspire a better state

since 2021, sports lifestyle brand lululemon has released the global well-being report every year to understand how to better support people to improve their physical, mental and social well-being. this year, lululemon once again released a special report for mainland china.

the report found that thanks to a strong sense of sports and community connection, the happiness index of mainland chinese residents continues to lead the world. the happiness index of mainland chinese residents is 79 points, while the global average is 66 points. 77% of the respondents said that they paid more attention to their own happiness this year. it is worth mentioning that sports effectively improve good condition. two-thirds of the respondents believe that team sports are an effective way to have high-quality social interaction and create a sense of belonging.

although the overall happiness index is high, involution, loneliness and social pressure are still challenges that people face. the happiness index of the male group is 74 points, lower than the 85 points of females. more than half of the male respondents said that they could not fully express their ideas because of social expectations. the happiness index of the gen z group increased by 4 points to 73 points compared with last year, but it is still lower than other generations (80 points). burnout, interpersonal relationships, world situation and financial situation are their sources of stress. stress is often accompanied by loneliness, which has a negative impact on people's state. the report found that male and gen z respondents are less likely to get support through social connections.

in addition to achieving a good state through exercise, the report also provides the public with four ideas for finding a good state. for example: grasp the present moment, focus on inner joy and personal growth; take small steps, stretch, yoga or walk, even if it only takes 15-30 minutes, it can improve the good state of the day; embrace nature, go outdoors to get in touch with the ground, relieve anxiety; devote yourself to the community, connect to bring a good state, and give back to the community to enhance the sense of mission.

join hands with community partners to encourage "good things together"

with the release of the report, lululemon officially launched this year's "being in good shape together" theme event, and the first to attract everyone's attention was the "being in good shape heart garden" presented together with graphic rewilding. with its bright colors and rich meanings (different flowers represent yoga, running, training and recovery), this artwork aims to invite people living in the city to move, relax their body and mind, and feel the garden in their hearts.

lululemon and graphic rewilding jointly present the "good state heart garden"

graphic rewilding is an art project initiated by lee baker and catherine borowski in 2021. it aims to improve people's mental health and well-being by bringing natural elements into urban environments. the two british artists have collaborated in global cities such as new york, london and milan to bring large-scale, unconventional public art works that change the urban landscape, allowing urban communities to reconnect with nature.

graphic rewilding was initiated by lee baker (left) and catherine borowski (right)

this creative collaboration will be held at the start museum, an art landmark in xuhui, shanghai. in this immersive "good state heart exhibition garden", lululemon will work with ambassadors, product educators, cooperative charitable organizations and community partners to plan a week-long community event, covering sports courses such as yoga, running, and training, as well as special guests to conduct in-depth dialogues on "good state".

in addition, graphic rewilding's artworks will also be available to the public at lululemon stores and community events nationwide. huge, bright public artworks will also appear in unexpected urban streets and landmark buildings, injecting fresh vitality into urban life and bringing moments of reflection and contemplation.

"good state heart garden" is presented at lululemon's shanghai jing'an kerry center store

throughout october, more activities will be held in major cities across the country. please log in to lululemon's "hot sweat life" mini program to register for free and "be in good shape" with us.