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fast technology reported on september 24 that apple has been vigorously promoting ai functions in its latest iphone 16 series, but critics believe that this marketing method is suspected of exaggeration.

well-known technology journalist mark gurman pointed out that it is no coincidence that apple uses apple intelligence as a gimmick to promote the purchase of new phones, and that apple's marketing in this regard is a bit "hypocritical."

apple claims that the iphone 16 is the first model "built from scratch for apple ai", but the reality is that the processor and other hardware of the iphone 16 do not provide significant improvements for ai, and 8gb of memory is the minimum requirement to run apple ai.

gurman suggested that if apple really believed that hardware upgrades were a selling point for its products, the company should focus its marketing on those hardware improvements rather than just emphasizing ai features.

he further pointed out that most consumers will not actually be able to use these ai features in the short term, and some may not even be available until next year, and that apple still has a large gap compared to its competitors' ai.