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on september 24, chen nian, the founder of vancl, posted a message to thank his good brother lei jun for helping him advertise.

on the evening of september 22, lei jun posted a video to share good stuff, saying that chen nian, the founder of vancl, who was a top figure in his live broadcast room, sent him some clothes. because the other party was a good friend, these were not counted as business orders.

in the video, lei jun tried on these clothes one by one, praised the fabrics for being comfortable to wear, and even tried to wear them in layers.

lei jun also added in the comment section that “no advertising fees were paid.”

on the 24th, chen nian posted a comparison photo of lei jun and himself wearing the same clothes, joking that this was a buyer's show and a seller's show. "although i have been thrown to the ground, i still want to thank my good brother mr. lei. i have no way to repay you, so i can only fight hard."

chen nian also added in the comment section: "it is said that this is the first time that the seller's show has lost to the buyer's show."

previously, when lei jun was doing a live broadcast, his words attracted 180,000 people to rush into vancl's live broadcast room.

according to jiemian news, on april 18, lei jun held a live broadcast on douyin. on that day, the topic #lei jun responds to wearing the same clothes as musk# became a hot search on douyin. lei jun said during the live broadcast, "what i wore was actually a vancl t-shirt, vancl jeans, and vancl canvas shoes that an engineer usually wears. because chen nian started his business in those years, i supported him and became his unpaid image spokesperson."

when the three "vancl" came out, everyone's first reaction was almost always "vancl is still alive?" some netizens also predicted that vancl would usher in huge wealth. on the night of lei jun's live broadcast, vancl opened four or five live broadcast rooms on douyin at the same time to sell goods. not only did they label the goods in the windows as "lei jun's same style" and "lei bus's same style", but the background music of these live broadcast rooms was also changed to "are you ok" sung by lei jun.

in just a few days, the popularity of chen nian and vancl's live broadcast room soared. according to chan mama data, in the past 30 days, chen nian's douyin account has added 2,463 new fans, and live broadcast sales are 750,000 to 1 million yuan; vancl's official flagship store has added 14,000 new fans, and live broadcast sales are 1 million to 2.5 million yuan. according to zui hua, the same short-sleeved shirts and jeans as "lei jun" in chen nian and vancl's live broadcast room have also changed from "ready to stock" to "pre-sale" (delivered at the latest in 15 days).

edit october

[source: jiupai news, comprehensive account of the person involved, jiemian news]

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