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on the afternoon of september 23, 2024, the 11th silk road international film festival was held in full swing. mr. lang ge, the original creator of the popular song "apple fragrance", appeared at the tianyu kerry hotel xi'an and appeared at the press conference for a series of film and television dramas with "apple fragrance" as the core element.

producer niu junqiang delivered a welcome speech

producer xi weibin introduces the preparations for the film and television series

　　

zhang ali, chairman of the shaanxi association of literary and art critics and chairman of the sixth shaanxi film association, zhang peihe, secretary-general of the center for chinese cultural studies of northwest university and president of the shaanxi enterprise culture construction association, fu faxue, vice president of the shaanxi film industry association, zhang shan, appraisal and evaluation committee member of the chinese calligraphers association, shi xinjian, president of the xi'an chinese calligraphy academy, chi dong, director of the beijing film studio, zhang junpin, a famous musician, and other guests attended the press conference; niu junqiang, chairman of hainan xinhuanxi film co., ltd., kou xinghong, chairman of shaanxi zhongqin hongji film and television communication co., ltd., xi weibin, president of shaanxi qinling world culture communication co., ltd., yao yuan, one of the "top ten tv drama directors", zhang yifan, chairman of the shaanxi star love alliance, mao xiaojiu, a screenwriter representative and popular online writer, su guotao, a national first-class actor, lv donglin, a gold medal producer, sun zhao, president of zhongxi film co., ltd., and li weiwei, founder of anshang think tank, appeared on behalf of the creative team.

　　

the film and television experts fully affirmed the idea and plan of creating a series of film and television dramas around the super ip "apple fragrance".

shaanxi radio and television coke hosted the press conference

zhang shan, a famous contemporary calligrapher

calligrapher shi xinjian inscribed "apple fragrance"

　　

xi weibin, a representative of the producer, said: several film and television organizations will jointly create the "apple fragrance" series of tv series, based on lang ge's classic songs, and present the emotional stories in the songs to the audience in a more intuitive and vivid way through film and television techniques. not only will the classic elements in the songs be retained, but more rich plots and characters will be added, striving to bring the audience a visual and emotional feast. the first batch of works includes a short play of about 20 episodes, each episode of no less than 10 minutes, and a theater movie of about 100 minutes, which will be a tribute to the 70th anniversary of the founding of the xinjiang autonomous region.

at the press conference, mr. lang ge sang the song "apple fragrance", and the atmosphere was very hot. mr. lang ge said: "xi'an is the place where chinese films go global and once occupied half of the chinese film market. therefore, i carefully selected film and television agencies at home and abroad and officially authorized xi'an's film and television agencies to shoot the film and television drama "apple fragrance". i am full of confidence. if necessary, i can play myself."

mr. lang ge, 61, is a famous musician from xinjiang. his father is uyghur and his mother is kazakh. his music style combines the charm of folk music with the rhythm of modern pop music. the song "apple fragrance" he composed and sang became a hit on the internet. so far, the online topic has been viewed 70 billion times. this popular song has been sung at home and abroad: red-billed geese fly back, reeds sway in the wind, is shawuletai across the river here today? that year, i came to your white felt house to water my horse. i saw you playing the dombra and heard you singing...

　　

"teacher lang ge creates with his heart. the lyrics of 'apple fragrance' are like a beautiful poem, full of poetry and emotion, depicting vivid pictures, wild pigeons, kaleidoscopes, lake blue walls... making people feel as if they are in the home of yili, xinjiang, which is full of the fragrance of apples. many people have gained countless fans by covering 'apple fragrance' on the internet and have become new internet celebrities. i look forward to the early release of the 'apple fragrance' series of film and television dramas." said cultural scholar mr. zhang peihe.

　　

chairman zhang ali said: i felt the strong artistic atmosphere of "apple fragrance" on the spot. "apple fragrance" has a special emotional value and has become a phenomenal song, not only because of its moving melody and affectionate lyrics, but also thanks to the power of modern media. the popularity of the internet and sharing on social media have given more people the opportunity to hear this masterpiece, and lang ge's unique voice has also injected fresh vitality into the song. in recent years, music from xinjiang has been particularly prominent, becoming the new mainstream of my country's music culture and our spiritual home. i am very happy that these film and television institutions in shaanxi can seize this super ip, and look forward to the "apple fragrance" series of film and television dramas becoming a new brand of western film and television.

yao yuan, director of xi'an film academy, gave a speech

producer lv donglin speaks

online writer @猫小玖 talks about his ideas for screenwriting

　　

it is reported that in early september, the producers had organized a delegation to visit ili, xinjiang, and had in-depth communications with mr. lang ge for many times. they held talks with leaders such as zhao cuifang, deputy secretary of the ili prefecture party committee and minister of propaganda, and visited the lang ge courtyard on liuxing street. they rode a hadik carriage, felt the kazanqi folk customs street, and appreciated the popularity of "the fragrance of apple" and the unique charm of ili's cultural tourism and folk customs. they strengthened their confidence in creating a film and television series around "the fragrance of apple", publicizing the beautiful scenery of ili, interpreting national unity, and inviting merchants and fans at home and abroad to invest, start businesses, travel, and taste the fragrance of apples in ili, xinjiang, so that wanderers can find their way home...

professor zhang ali, dean of the school of film and television of northwest university, gave a speech

mr. zhang peihe, a famous cultural scholar, gave a speech

producer kou xinghong listened carefully to the experts' opinions

　　

at the press conference, an unexpected surprise quietly took place. when mr. lang ge was giving a speech on the stage, he suddenly noticed a familiar face in the audience. it was a female classmate of his at a normal school in xinjiang 40 years ago. since graduation in 1983, the two have lost contact.

　　

a flash of surprise flashed across lang ge's eyes, followed by full joy. he interrupted his speech, walked off the stage, and shook hands tightly with the female classmate. the two smiled at each other, as if they had returned to their youthful days. the guests and media at the scene were also moved by this sudden encounter and applauded.

　　

lang ge said that this reunion was of great significance to him. 40 years is enough to make many things blurred, but the pure friendship between classmates always remains in my heart. he said with emotion: "i didn't expect to see the former class beauties and school beauties again on this special occasion. it is really a rare fate."

mr. lang ge embraces the school beauty from 40 years ago

the female student said with tears of excitement that her name is chen caixia. she has always liked lang ge's works. she felt lang ge's talent and courage when she was a classmate. after graduation, she came to xi'an conservatory of music for further studies. now she is a vocal music professor at shaanxi preschool teachers college. when she learned from tiktok that the "apple fragrance" series of tv series held a press conference in xi'an, she adjusted her courses in advance and took several students to attend the press conference today. she said excitedly: "this is such a coincidence, it feels like a dream. i hope our friendship can be as fragrant as "apple fragrance" forever."

　　

this reunion not only added a bit of warmth and emotion to the launch conference of the "apple fragrance" series of tv series, but also made people look forward to the wonderful presentation of the film and television works. i believe that with the careful cooperation of mr. lang ge and the production team, the "apple fragrance" series of tv series will definitely bring an unforgettable emotional journey to the audience. at the same time, this reunion also once again proved that no matter how time passes or how space changes, pure friendship is always the most precious treasure in people's hearts. (wang wei and li lihua)

source: liaocheng news network