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more than three months later, the company reportedly raised prices again and its stock price has fallen by nearly half this year. what happened to this liquor company that once crushed moutai?

2024-09-24

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source: china food finance

recently, news spread in the industry that shuijingfang had raised prices again.

it is reported that sichuan yitianfeng trading co., ltd. issued a "notice on the price adjustment of shuijingfang series products". the notice shows that our company supplies "shuijingfang" products to your company (the distributors of "shuijingfang" in sichuan province). after research and decision by the company, our "shuijingfang" series products will officially implement a new price system from october 1, 2024. the specific price system is as follows: 52°500m11*6 shuijingfang zhenjiu series generally increased by 10 yuan.

in fact, shuijingfang has already raised the price of its zhenjiu no. 8 series in the middle of this year. the price increase is in the conventional two levels of 20 yuan and 10 yuan. the industry generally believes that the price increase is to support its "high-end strategy".

in the secondary market, shuijingfang's performance has not been optimistic since the beginning of this year. this year, shuijingfang's stock price has fallen by as much as 44.75%. compared with the high point of its stock price in july 2021, shuijingfang's stock price has fallen by more than 80%. at the close of today's trading, shuijingfang closed at 34.18 yuan per share, up 0.83%. it is worth mentioning that although shuijingfang achieved double-digit growth in revenue and profit in its semi-annual report this year, its stock price has not stopped falling.