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"peng xiaodong, the godfather of global advertising sales" what's wrong with advertising sales having no performance? 9 languages ​​that should be avoided when you are 40 years old

2024-09-24

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1. guang zhan shen®what's wrong with ad sales

day 1: visit the client without preparation.even if you have made preparations, is your preparation sufficient? is it easy to use?

day 2: no idea where the order is.who are your a-level customers? who are your potential customers? how should you gain their trust?

day 3: there is no trick to making an invitation.when you first fall in love, you are so courageous and skillful in going on a date with the person you like, but why are you so timid when meeting with a client?

day 4: not keeping your word.we all understand this principle, so why do we still make such mistakes so often?

day 5: unable to identify customer interests.this is not a difficult truth to understand - no one likes to make a deal without benefits. what benefits can your media or services bring to customers? you must impress them with this!

day 6: focus on yourself in advertising sales.make a 180-degree turn quickly. after all, it is not you who is taking money out of your pocket, but the customer in front of you.