intelligence gives birth to new business forms. see how static works are transformed into dynamic scenes
2024-09-24
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"black myth: wukong" collects a large amount of ancient chinese architectural data and uses digital technology to build a mysterious oriental mythological world; the "ancient texts and modern questions" function developed by baidu's big model "wenxin yiyan" helps overseas chinese find their cultural roots by learning ancient local chronicles and genealogy data; kuaishou launched the "keling ai" director co-creation plan, and worked with 9 directors to create aigc short films generated by big models... at the 2024 beijing cultural forum held from september 19th to 21st, many vivid cases shared by participating guests showed the new trends and trends of my country's digital technology empowering the cultural industry.
wang zhiou, visual effects director of the opening ceremony of the beijing winter olympics and founder of blackbow, gave an example that the long march cultural digital art museum built by the company in guizhou uses digital technology to tell the story of the long march, allowing people to experience the spirit of the long march while walking; the "tracing the goddess of luo river" built in luoyang transforms the digital museum and traditional performance into a marching performance, which has become an important cultural tourism project in luoyang. wang zhiou said: "i hope that through digital technology, people around the world can feel china's thousand-year cultural heritage."
on september 20, the 2024 beijing cultural forum sub-forum "cultural trends: integration of emerging business forms and technologies" was held. photo by xinhua news agency reporter wei mengjia
through generative ai technology, can a tv series be outputted by inputting a copy of the book dream of the red chamber? can a static work be transformed into an animated one? can the interaction of multiple intelligent agents in physical space generate a complete scene story and restore ancient cities and life? some of these have already become reality, and some may become reality in the near future.
qi shuyu, a professor at the party school of the central committee of the communist party of china (national school of administration), introduced that zhang xue, the inheritor of suzhou xue's embroidery, and tsinghua university's future laboratory have collaborated to create the moving suzhou embroidery "magnolia blossoms" using shape memory alloys and temperature sensing devices. after sensing the human body temperature, the memory metal will move, achieving the effect of flowers blooming and butterflies dancing.
on september 20, the 2024 beijing cultural forum sub-forum "cultural trends: integration of emerging business forms and technologies" was held. photo by xinhua news agency reporter wei mengjia
according to the "opinions on promoting the implementation of the national cultural digitalization strategy", by the end of the 14th five-year plan period, china will basically build a cultural digitalization infrastructure and service platform, and form a cultural service supply system with online and offline integrated interaction and three-dimensional coverage.
beijing has issued the "beijing action plan for promoting "artificial intelligence +" (2024-2025)" to promote the deep integration of artificial intelligence and cultural tourism, and advance the construction of artificial intelligence media innovation laboratories. shanghai focuses on digital cultural creation and metaverse tracks, and builds the shanghai digital cultural creation intelligent computing center...
nowadays, various parts of my country are actively creating digital cultural projects and industries with local characteristics. for example, the old summer palace ruins park in beijing provides virtual tour guides for tourists by integrating voice recognition, multimodal interaction and other technologies; shanghai creates a different-dimensional space scene on the virtual engine to create a new immersive cultural and tourism experience space that combines virtuality and reality; the immersive drama theme park "only henan drama fantasy city" closely combines cutting-edge technology with cultural content to display the magnificent history and colorful culture of the central plains in multiple dimensions.
beijing is actively cultivating new cultural formats to allow the innovative achievements of cultural digitization to benefit more people. taking the science fiction industry as an example, beijing has created a science fiction industry cluster. in the past five years, about 50% of science fiction film and television products and 40% of science fiction books were produced in beijing. at present, beijing has more than 3,000 high-tech enterprises in the cultural field, accounting for about one-fifth of the country.
the "cultural industry investment and financing research report" released at the forum shows that the new generation of information technology is deeply integrated with various sub-sectors of the cultural industry, accelerating the formation of a new digital cultural industry. technological innovation is rapidly applied to all links of the cultural industry chain, activating new momentum for industrial development.
"driven by digital technology, future cultural formats will feature intelligence, data-based, scenario-based, and gamification-based features." qi shuyu said that it is necessary to strengthen the integration of cultural industries with future industries, enhance the cutting-edge technological content of cultural industries, and strengthen the application of multi-technology integrated innovation in cultural industries.
