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recently, the general office of the shenzhen municipal people's government issued the "implementation plan for shenzhen's ultra-long-term special treasury bond funds to increase support for consumer goods trade-in", which increased support for the trade-in of mobile phones, tablets, smart wearable devices, etc. the policy stipulates that the subsidy standard is 10% to 15% of the product sales price, and encourages companies and platforms to discount consumers' old phones and provide additional subsidies to further stimulate market vitality.

since the second half of this year, the implementation and coverage of the old-for-new policy have continued to expand, attracting more and more companies and market players to participate. as a leading mobile phone recycling service provider in china, shenzhen shanhui technology co., ltd. (hereinafter referred to as "shanhui technology") actively responded to the government's call, relying on technological innovation and service upgrades, and providing consumers with convenient and efficient old-for-new services through its "shanhui recycling" brand, and providing additional subsidies on the basis of recycling old phones, which greatly increased consumers' willingness to participate in the old-for-new policy. this not only promoted the growth of new phone sales, but also promoted the circulation and recycling of second-hand products, making an important contribution to the green recycling of consumer electronic products.

currently, consumer electronics products such as smartphones are entering a recovery cycle, and the entire industry is showing a trend of sustained recovery. recently, the latest report released by the well-known market research organization idc raised the forecast for global smartphone shipments this year, from the original forecast of 4% annual growth and a total of 1.21 billion units to 5.8% annual growth and a total of 1.23 billion units. at the same time, the improvement of environmental awareness has made consumers pay more attention to the recycling and reuse of electronic products, which provides a broad space for development for companies such as flashback technology.

flashback technology focuses on aftermarket trading services for consumer electronic products and is a leader in the domestic mobile phone recycling service market. according to frost & sullivan, in terms of the total amount of recycling transactions from consumers in 2023, flashback technology is china's largest offline mobile phone recycling service provider for trade-in and the third largest mobile phone recycling service provider in china, with market shares of approximately 7.4% and 1.4%, respectively.

since its establishment, shanhui technology has accurately grasped the development trend of the industry, continuously innovated and improved its own strength, and successfully created two core brands - "shanhui recycling" and "shanhui youpin". among them, "shanhui recycling" focuses on the offline market, and through cooperation with mainstream mobile phone brand manufacturers, operators and other upstream industries to trade in old for new, it recycles second-hand consumer electronic products from individual consumers. "shanhui youpin" is responsible for selling second-hand electronic products that have been tested and graded on the company's own online platform and third-party e-commerce platforms.

in order to better serve consumers, flashback technology has established stable cooperative relationships with mainstream mobile phone brand manufacturers, operators and leading mobile phone retailers in 31 provinces and cities across the country, forming a service network covering the whole country. this extensive channel construction not only enhances the brand's influence, but also provides consumers with a more convenient trade-in transaction experience.

in addition, flashback technology has innovatively launched an intelligent testing terminal that can quickly complete mobile phone testing and provide detailed testing reports and recycling quotes. so far, more than 1,000 stores have deployed this terminal. this innovation not only provides standardized testing tools for mobile phone sales stores and improves the efficiency of the replacement process, but also provides consumers with transparent recycling prices, enhances consumers' sense of trust, and thus greatly increases consumers' willingness to recycle old phones, helping stores increase new phone sales.

in the pursuit of environmental protection and green sustainable development, flashback technology has always kept in mind the vision and mission of "building a circular ecology and creating a low-carbon life" and firmly fulfilled its social responsibilities. in recent years, flashback technology has successively joined the china resource recycling association, china circular economy association and telecommunications terminal industry association, and played an important role in these organizations. flashback technology also jointly launched the "proposal for safe recycling and environmentally friendly disposal of used mobile phones" with industry partners to encourage consumers to actively participate in the recycling and reuse of used mobile phones and jointly promote the development of environmental protection.

in the future, flashback technology will continue to uphold the concept of creating value for customers and society, further optimize products and services, and provide consumers with a more convenient and efficient trade-in experience. at the same time, flashback technology will continue to respond to national policies, promote the implementation of the "consumer goods trade-in program", and strengthen its own sense of social responsibility, using a series of actions to contribute to the efficient use of resources and sustainable development. i believe that with the support of policies and the promotion of technology, the consumer electronics industry will accelerate its recovery, and with this momentum, flashback technology will also usher in a broader development space and more market opportunities.