the new generation of top anchor dandan may usher in new development opportunities after his fans exceed 100 million
2024-09-23
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recently, kuaishou anchor yang runxin (dandan) announced that her fans have exceeded 100 million, becoming the only female live broadcast anchor with fans exceeding 100 million on the entire network. on september 21, dandan refreshed the public's expectations of the industry with an unprecedented "battle to break 100 million".
at 10 a.m. on september 21, dandan’s live broadcast of “breaking 100 million” officially kicked off. within 5 minutes of the start of the broadcast, the number of people online in dandan’s live broadcast room quickly exceeded 1.5 million+.
it is worth mentioning that domestic brands such as hansu, honor, and zuoyebang achieved sales of over 100 million yuan in the live broadcast room, and over 20 brands achieved sales of over 10 million yuan. according to statistics, the sales volume of the entire live broadcast exceeded 6.16 million pieces, with a total sales of 1.442 billion yuan. the total popularity of the live broadcast room exceeded 50 million.
in the dandan 100 million live broadcast room, products cover all categories such as beauty and personal care, home appliances and digital products, daily necessities, food and clothing. among them, the hot-selling items on the shelves include: hanshu gift box sold 440,000 orders, with a total sales of over 170 million yuan; de rucci black cow leather bed sold 34,000 orders, with a total sales of over 170 million yuan; honor folding screen mobile phone sold 19,000 orders, with sales of over 110 million yuan; the hot-selling new product bochung eye cream sold 100,000 orders, with a total sales of over 50 million yuan; there are also skyworth tvs, zhou dasheng bracelets, camel jackets and other high-quality products with extremely high quality-price ratio.
on the same day, a special person from the world record certification agency wrca came to the scene to witness in real time that yang runxin (dandan) became the female anchor with the largest number of fans on the entire network.
at the live broadcast room where sales exceeded 1 billion, dandan officially announced that she would promote her assistant who had worked with her for five years to xinxuan anchor. she said that she hoped to do her best to provide better growth opportunities for potential employees, just like her master simba xin youzhi.
over the past five years, dandan’s live broadcast room has received cumulative sales of 880 million orders, with a user repurchase rate of 66.7%, proving her ability to bring goods in the live broadcast e-commerce field.
yang runxin (dandan) has been preparing for the day of breaking 100 million. in the past five years, the live e-commerce industry has continued to develop along with the tide of consumption upgrading; xinxuan's live e-commerce and anchor layout has also been continuously upgraded. now she has also grown into a new generation of top anchors who knows how to shoulder responsibilities.
it is reported that xinxuan group is a digital new retail enterprise with supply chain as its core, founded by mr. simba xin youzhi in 2017. it has built multiple business sectors such as supply chain management, celebrity incubation, and digital e-commerce. at present, xinxuan has cultivated more than 10 top anchors with single-game sales exceeding 100 million.
as a top anchor with hundreds of millions of followers, dandan has attracted more and more attention and love from users, which also means that she will face more challenges. in the future, under the background of the ever-changing industry, i believe that dandan is fully prepared to meet the opportunities of the new era. while bringing consumers a better consumption experience, it will also create greater value for the live broadcast field and inject new strength into the development of the live broadcast e-commerce industry. (information)
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