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in recent years, there have been frequent cultural and tourism hotspots in various parts of china. however, under this wave of enthusiasm, how to continuously shape and spread cultural and tourism brands with far-reaching influence has become a topic of joint exploration by the industry and academia. what are the opinions of experts and teachers in the face of these topics?

the lineup of the heavyweight final review committee for the 2023-2024 "great wall award - cultural tourism brand" case collection competition has been announced! the final review committee is composed of 49 heavyweight guests, and heavyweight cross-border guests are invited to join, including representatives from multiple industries, enterprises and academics involved in cultural tourism, brand communication, urban marketing and senior media, providing strong guarantees for the professionalism, authority and fairness of the competition.

the "great wall award - cultural and tourism good brand" case collection competition is a professional event hosted by the china advertising association, organized by the cultural and tourism good brand organizing committee, and executed by the tourism communication research center of communication university of china and phoenix.com. the final review meeting of the competition will be launched on september 29 and has now entered the online review stage.

the 2023-2024 "great wall award - cultural tourism brand" case collection competition has 1 gold, 3 silver, and 6 bronze awards for the comprehensive category. in addition, the cultural tourism brand organizing committee has set up 7 excellent case categories (annual provincial and city brand excellent cases, annual county and village brand excellent cases, annual scenic spot and museum brand excellent cases, annual international communication excellent cases, annual intangible cultural heritage brand excellent cases, annual city landmark excellent cases, and annual cultural tourism anchor). the final list will be announced on november 2, so stay tuned!

what are the opinions of the teachers of the final judging committee of the competition on the shaping of "city brand"? let's take a sneak peek!