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if nothing unexpected happens, in the future, chinese parents who push their children to learn chinese music, chess, calligraphy and painting will no longer be crazy about it. in the future, chinese parents will send money to educate their children in a new way, and the high probability is that they will start to train their children in various sports that can be trained privately with money!

sports competition has gradually surpassed entertainment and become one of the mainstream worships of the masses.

currently, many luxury brands and magazines have begun a war to recruit talent after the olympics.

after the paris olympics, a number of athletes' magazine blockbusters, commercial endorsements, and event cooperation have exploded. various fashion resources have become popular and opened up to athletes.

moreover, entertainment is much safer than sports stars, and they don’t have to worry about it like prada...

judging from several popular events in the olympics, wu yanni from the track and field team has won the most business collaborations thanks to her extremely high popularity on social media.

no matter how big the controversy among netizens is, as it is not a matter of principle, in the eyes of brands, it is also a manifestation of popularity.

*incomplete statistics, there are definitely more

at the same time, many national team players and big-name athletes at home and abroad have been selected by major luxury brands. today we will take stock by brand.

let’s take a look at which olympic stars have been recruited by luxury and sports brands.

"luxury brands × athletes review"

1. louis vuitton

lv, with its deep pockets, has become a perfect harvester of olympic athletes. table tennis player wang chuqin has become a wild spokesperson for lv. he has already worn the new lv trainer and the new 24 autumn and winter denim suits before they are officially released. it seems that he is not far from becoming a regular spokesperson for lv.

as the first wave of contestants to get a piece of the pie, gu ailing and su yiming have now become the global brand spokesperson and brand ambassador of louis vuitton respectively. they have basically secured the top spot in the athlete endorsement circle. all that remains is to look forward to their performance in subsequent competitions.

overseas, olympic skateboarding double champion yuto horiyah was also recruited by lv early on, and he is basically the center of the guest seats in every lv show.

as early as july, lv officially announced that it had bet on qin haiyang as a close friend of the brand. as haiyang later won the gold medal in the men's 4 x 100 medley at the paris olympics, the value of this wave of cooperation is still rising.

at present, qin haiyang’s social media and private clothes have been completely monopolized by lv, and he is definitely a walking sales machine.

and just like wang chuqin, the wealthy sportsman who wore lv new products for the first time on the internet a few days ago, qin haiyang also tried on various latest models as a close friend of the brand.

at the same time, tan haiyang is also a close friend of tag heuer. well, it is the watch brand that was previously co-branded with kith under the third prince, and now it has become a collector of lvmh brands~

in fact, it is not just in the recent period. you should have noticed that in recent years, the collaboration between luxury and sports brands and athletes has become more and more frequent, and they have begun to frantically absorb national team members.

the domestic marketing market, which was previously dominated by singers, actors, and traffic idols, has been completely broken, and the commercial value of olympic gold medalists has been further explored. after all, they have a more positive image and international influence, so it is no surprise that they have become the new favorites of a number of luxury brands.

2. dior

chen meng, who won two gold medals in women's singles and women's team table tennis at the paris olympics, is now a close friend of the dior brand. she has shot many related image blockbusters, and she looks very elegant in all the items she wears.

in addition, zhang yufei, a swimmer who has won six medals, recently participated in the photo shoots of harper's bazaar and elle as a close friend of the dior brand. it must be said that the unique visual effect created by the combination of fashion and sports by athletes is indeed refreshing.

zheng siwei and huang yaqiong, who won the badminton mixed doubles championship in this olympics, also appeared in brand promotional films as brand friends and appeared in multiple magazines.

3. prada

on the other hand, prada, which often suffered setbacks in endorsements, finally learned its lesson and began to look for more reliable national team athletes. the first is the captain of the national table tennis team, ma long. it is worth mentioning that the two sides have already started cooperation in 2022.

whenever brands launch new products, ma long is often asked to take part in the auction house show and promote the products. what do you think of the champion's ability to handle the situation?

in addition, yang shuyu, a female basketball player, is also a brand ambassador for prada. it has to be said that her personal aura and brand fit perfectly, after all, athletes have very standard figures, not inferior to professional models at all.

4. tiffany

tiffany and the frog princess gu ailing are old friends. in 2021, she officially announced her status as the global spokesperson, which is very valuable. as an olympic champion and a top star in the fashion circle, it is easy for her to get a small endorsement.

and before that, when she attended the tiffany london dinner, she also contributed to the famous scene of wearing the tiffany × patek philippe co-branded nautilus. it has to be said that tiffany is very fond of this spokesperson and has given her a lot of resources.

5. cartier

cartier announced in 2022 that ski champion su yiming would become its brand friend, which basically covered the jewelry section of various magazine blockbusters. su yiming has also cooperated with quite a lot of brands, which can be said to be t0 level among athletes.

this year, cartier did not participate in the battle for the paris olympic champion. instead, in may, it officially announced that the world diving champion queen guo jingjing would become the brand ambassador. the 43-year-old guo jingjing is in good shape, and her dominance in the arena is still talked about today.

6. rolex

although it has not been officially announced, zheng qinwen, china's first olympic champion in women's tennis, has indeed won a rolex. this is indeed one of the few chinese faces to appear on the list of rolex's close friends.

after zheng qinwen won the championship, rolex’s official weibo also posted a message to celebrate. it has to be said that rolex is very rigorous in maintaining its brand image.

7. omega

on the other hand, omega knows how to capture the traffic of athletes. in the past two years, there have been many official announcements of celebrity ambassadors. the first one is ma long, the top star of the national table tennis team. in 2022, he seized a wave of personal cooperation watch sectors.

on the eve of the opening of the olympics this year, in june, zhang yufei was officially announced as a celebrity ambassador. zhang yufei also performed well in the paris olympics, winning 1 silver and 5 bronze medals. omega has made a good bet.

the celebrity ambassadors officially announced at the same time include chinese track and field athlete zheng nina and chinese badminton athlete li shifeng. zheng nina once created the best result in chinese history in the women's heptathlon at the tokyo olympics, and li shifeng is also the champion of many international competitions. both of them are equally strong.

8. rimowa

another popular chinese table tennis player, fan zhendong, won the men's singles gold medal and the men's team gold medal in the paris olympics. in august, the high-end luggage brand rimowa extended an olive branch and invited fan zhendong to become a brand friend.

fan zhendong has already shot a lot of image films and participated in many brand-related activities. you should know that rimowa's selection of cooperating stars is quite strict, and the endorsements include jay chou, rose, etc., so the gold content is naturally needless to say.

9、Nike

when it comes to signing olympic athletes, the two major sports brand giants, nike and adidas, are naturally no exception, and due to the large lineup, only the recent paris olympic athletes are briefly mentioned here.

the most popular event was when zheng qinwen won the championship some time ago. nike was the first to celebrate and was happy to get the endorsement of the women's singles tennis champion.

although the swoosh of the shoes was covered and the clothes were adidas, fortunately the same air zoom vapor x was still dug out by sharp-eyed netizens.

10、adidas

adidas also gathered its own athletes to shoot an olympic film during the olympics, including wu yanni, xie zhenye, li yingying, wang xinyu, shi yuhao, and li yuting.

although her performance in this olympics was a little disappointing, wu yanni, the track and field goddess who is still quite popular and attracts much attention, is also a contracted athlete of adidas, and she basically wears an adidas suit on a daily basis.

recently, she also appeared in adidas' latest series of advertising blockbusters with another heavyweight spokesperson, su yiming. it can be seen that the brand is quite fond of her.

"in conclusion..."

of course, we have compiled so many scenes of current and older generation female volleyball players wearing balenciaga and wreaking havoc.

whether it is the influence of brand endorsements or the expressiveness of blockbuster filming, athletes are not inferior to popular stars at all, and they also present a unique positive and confident beauty. after all, they are people who have seen bigger scenes~

so what do you think about this trend of fashion resources shifting from celebrities to athletes?

the trend of athlete endorsements is still expanding. let's wait and see what exciting fashion performances the athletes will have in the future.