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on september 22, the high-end women's wear brand lanci group held its 25th spring and summer fashion show at milan fashion week and released its new european brand eileen elitee. as a simple and cutting-edge fashion brand under lanci group, it adheres to the pursuit of high-end and elegant quality and shows the milan and global fashion world the latest interpretation of the simple and fashionable and international dressing trend of women in the workplace by the leading women's wear brand.

in addition to allowing the audience to immerse themselves in the ingenuity and quality that the brand has put into every piece of clothing during milan fashion week, the same new products as those on the eileen elitee show will also be launched on tmall super brand day. from the show to the market, eileen elitee uses a unique fashion attitude to create a "new force in simple workplace fashion."

combining chinese and italian styles, fashionable and versatile, it demonstrates the new attitude of working women

as a leading brand in the field of fashionable women's clothing, lancy from25 provides a series of clothing for multi-occasion urban elite women who have both charm, experience and influence. it is committed to creating an elite wardrobe that is "simple, elegant and grand", extending the aura of women infinitely in the workplace and various social occasions, interpreting the mature beauty of women from the inside out and the unity of inside and outside, and showing the beauty of women that comes from the heart and is calm and beautiful.

the european brand eileen elitee launched this time was designed by an italian designer team. it adheres to the simple and elegant design style, pays attention to the shaping of the version and silhouette, integrates italian elegance and casualness into the modern minimalist style, and is committed to creating a pioneering and fashionable clothing experience for urban working women.

the inspiration for the ready-to-wear designs on the runway comes from the collision and fusion of classic design styles from china and italy, combining the exquisite techniques of traditional craftsmanship with the bold innovation of modern aesthetics to create high-end fashion products suitable for young women in the context of globalization. its designs focus on interpreting the style of the millennium in a special and contemporary way, rather than using popular methods, highlighting innovation and uniqueness.

eileen elitee believes that for women, clothing is not just an external decoration, but also an expression of fashion taste and life attitude - "do not deliberately pursue perfection, follow your inner self, and insist on your own uniqueness." based on this idea, eileen elitee has been pursuing emotional empathy, aesthetic resonance and attitude resonance with cutting-edge working women since the beginning of its creation and design.

in terms of design details, eileen elitee pays attention to the precision of cutting and the smoothness of the outline, and expresses the wearer's confidence and independent personality with a simple and neat style. each piece not only conveys a modern and elegant fashion attitude, but also shows the ultimate pursuit of quality and details. the brand emphasizes shaping a unique feminine temperament through fashion language, taking into account the diverse characteristics of individual women, meeting the needs of wearing in multiple scenarios, and giving new elements and connotations to the simplicity and atmosphere, so that the wearer can find a style expression that is both practical and artistic in the ever-changing urban life.

based on the design concept of simplicity, avant-garde and fashion, eileen elitee not only helps women to show their unique personality, but also encourages women to be the leaders of their own lives with a fashionable and confident attitude.

diverse connections, quality and style, creating a new experience for outstanding women

eileen elitee uses "links" as the theme of this show, which means linking chinese and western cultures; linking art and fashion; linking tradition and innovation... in addition to liu xiaoqiu, wife of deputy consul general of the chinese consulate general in milan, there are also well-known fashion editor lorenzo de caro, top european and american blogger greta rossetti, top european and american super internet celebrity michelle cavallaro, well-known actor mahiraabdel aziz, super fashion blogger carlotta rubaltelli and other european and american fashion celebrities who attended the event to witness the brilliant show.

in the 2025 spring/summer fashion show at milan fashion week, the key models displayed by eileen elitee fully demonstrated the connection and integration of multiple elements from multiple angles such as fabrics, materials, and colors.

in terms of overall tone, the color direction of renaissance artworks is adopted, and the application of bright colors conveys a vibrant and confident fashion attitude. at the same time, it is supplemented by a combination of rich hand-beading and embroidery techniques, so that each work has a modern feel while retaining the exquisite details of traditional handicrafts, expanding the aesthetic space on the basis of pragmatism.

the prints are hand-painted by the artist. the butterfly prints come from the elements on the blue and white porcelain vases of the tang dynasty in china. they integrate the traditional chinese art aesthetics into modern aesthetics and interpret the oriental elements from a western perspective, becoming an important design highlight with great symbolic significance in the entire series. the butterfly element runs through the whole series and becomes the core symbol with great symbolic significance in the entire series. it not only appears in the pattern design of the clothing, but also appears as a key element in the show, showing a unique sense of elegance and romance.

whether it is an elegant and gentle dress, a modern suit, or a capable street style, the simple and neat style expresses the wearer's confidence and independent personality. each piece not only conveys a modern and elegant fashion attitude, but also shows the ultimate pursuit of quality and details. eileen elitee is committed to providing a wealth of fashion choices for forward-looking and independent-minded women. this philosophy makes each season's work a symbol of women's self-expression, pursuit of excellence and enjoyment of life.

brand upgrade, globalization, leading the new trend of fashionable women

express yourself, pursue excellence, embrace diversity, lead the trend... eileen elitee aims to be not only a leader in fashion aesthetics, but also an instigator of international trends.

in order to let eileen elitee's brand proposition, attitude and concept reach more women and a wider global market, on the one hand, lancome has joined hands with tmall super brand day to jointly create a "super brand" in the women's clothing field, using multiple communication channels and marketing methods to realize the delivery of brand value and product functionality.

on the one hand, lancome participated in tmall china cool and held an official fashion show at milan fashion week, showing the unique charm of eileen elitee to the world at the forefront of global fashion. at the same time, the president of the clothing division of lancome co., ltd. attended the china-italy fashion forum during milan fashion week to discuss the in-depth connection and cooperation between china and italy in fashion design, cultural history, production and manufacturing, and sustainable development, and promote the exchange and cooperation of fashion and culture between china and italy.

elegance and fashion are never about deliberately catering to others, but about innovation. this concept and attitude of eileen elitee will also bloom with enduring fashion vitality in the ever-changing tide of the times.