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on september 20, 2024, barbour, a british high-end clothing brand founded in 1894, held the opening of its first store in beijing and the barbour 130th anniversary experience exhibition at beijing yitigang shopping center. barbour has won wide love and recognition from consumers around the world with its excellent quality and profound brand culture. in the past two years, barbour has actively laid out the chinese market and opened more than 20 stores in major cities, attracting the attention of many chinese consumers with its unique brand charm. as the first stop in asia for the barbour 130th anniversary series of celebrations, this event has received widespread attention.

on the opening day of the event, young actor han dongjun, mr. neil parker, managing director of barbour global distributors, mr. fredrick li, managing director of d-mop, mr. mark wang, general manager of beijing indigo, and mr. liu jian, general manager of beijing united chengjin, attended the event and witnessed the grand opening of barbour indigo beijing's first store and the barbour 130th anniversary experience exhibition with the guests. in the immersive experience space, they explored barbour's classic fashion and british personality together, and witnessed the collision of function and aesthetics.

barbour was founded in south shields in northeast england in 1894. today, barbour has been synonymous with british outdoor apparel, with a product range that ranges from practical outdoor clothing to fashionable lifestyle collections. barbour adheres to the classics, draws new inspiration from the classic models of 1910, updates and iterates, and reinterprets the classic designs every season. the barbour 130th anniversary experience exhibition is not only a tribute to barbour's glorious history, but also an exploration of the infinite possibilities of the future, leading the audience on a luxury experience journey that travels through time and combines classics with innovation.

barbour proudly entered beijing and opened its first store in beijing on the first floor of indigo. the store is spacious, covering an area of ​​more than 100 square meters. the design and decoration follow the brand's classic green elements and incorporate natural plant decorations to create a casual and comfortable environment like the british countryside. the store has a "wax for life" waxing space to provide customers with the brand's unique offline re-waxing service. the display covers everything from practical outdoor clothing to casual lifestyle series. the instantly recognizable waxed classic jackets, the new products of the season that combine modern tailoring, or accessories that add color to the outfit are all beautifully presented in the barbour beijing store.

on the occasion of the grand opening, the barbour 130th anniversary experience exhibition opened at the winter garden of indigo carries the brand's long history and tradition. young actor han dongjun led the audience to experience the barbour 130th anniversary experience exhibition on the day of the event, participated in making camper coffee; experienced barbour's sustainable environmental protection concept in the "wax for life" waxing space, waxed barbour jackets; and tried the gift capsule machine specially designed for barbour's 130th anniversary.

the barbour 130th anniversary experience exhibition brings together modern elements such as installation design, outdoor technology, and fashion trends. it uses an interactive approach to showcase the barbour new heritage concept and the richness and fashion of each series in multiple dimensions, presenting the british tradition and innovative spirit of the barbour brand.

to commemorate the special milestone of the 130th anniversary, barbour released a 130th anniversary limited series designed for asian body types, launching six limited edition jackets and a limited edition bag, including the global bestsellers of spey, transport, beadnell and gamefair, highlighting the barbour brand's pursuit of quality and craftsmanship for 130 years. the classic jacket is embellished with gold hardware, and the lining is made of chic dress gordon plaid cloth with a "130th anniversary" logo. modern design is incorporated into the classic style to create a neutral and casual feel, which is more suitable for urban outdoor style.

“the 130th anniversary celebrations showcase the brand’s rich history and heritage. the limited edition collections developed specifically for asian customers demonstrate a continued commitment to the region as a key focus for the brand. we are delighted to host this series of events in china, bringing barbour’s heritage and spirit to the forefront of this campaign.”

-paul wilkinson, marketing director, barbour group

“these six limited edition jackets embody the timeless quality and dedication to craftsmanship that has defined the brand for over a century. the jackets have been tailored specifically for the asian market to ensure a perfect fit, offering customers classic barbour styles in unisex, short wide and oversized silhouettes. the spey, transport, beadnell and gamefair – all of which are best-selling styles worldwide, are even more popular in the asian market and have been a key source of inspiration behind many of our recent powerful collaborations.”

——ian bergin, menswear director, barbour

the barbour 130th anniversary experience exhibition will be open to the public for a limited time at the winter garden on the first floor of beijing indigo from now on. visitors will have the opportunity to participate in camper van coffee, capsule machine, diy plants and other interactions, and have the opportunity to receive 130th anniversary gifts, including: barbour classic wax jacket, 130th anniversary badge, 130th anniversary dust bag, canvas bag, pillow, dog accessories, coupons and other surprises.