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on september 18, milan time, the prestigious italian quiet luxury brand giada presented the brand's 2025 spring and summer runway collection to the global fashion industry at the iconic giada house at 15 via montenapoleone in milan. at the same time, the brand also carefully planned a "10th anniversary collection retrospective exhibition" in the giada café on the third floor of giada house, reviewing the brand's glorious growth process and conveying the giada spirit with "flowers on the rocks".

giada 2025 spring/summer show: a romantic encounter of classic and modern

continuing the brand's consistent romantic and elegant style, the giada 2025 spring/summer fashion show kicked off elegantly amid the attention of the public. this season's show pieces draw design inspiration from the famous painting "the birth of venus" (la nascita di venere) by sandro botticelli, an early european artist in the renaissance, integrating the essence of classical aesthetics and modern art, deeply interpreting the brand's infinite yearning for the beauty of nature and modern tribute to traditional craftsmanship.

creative director gabriele colangelo uses roses and shells as the main design elements, and has made bold innovations in clothing textures and fabrics, such as hand-painted rose prints and new rose flower hollow embroidery, which are all expressions of reinterpreting the beauty of nature in a modern way; metallic tulle fabrics, light and flowing organza, and specially treated copper wire woven fabrics cleverly combine the elegance of roses with the luster of pearls, making each show model highlight the beauty of modern art.

in terms of color matching, gabriele colangelo carefully selected natural colors such as cream, copper, and bronze to create an artistic color palette that is both harmonious and layered, showing a unique soft aesthetic and echoing the metallic texture. in terms of silhouette design, the 2025 spring/summer series maintains the brand's consistent "pure lines + smooth contours" spatial structure. coats, jackets, and long skirts all focus on using pure lines to outline elegant figures. deconstructionist elements are cleverly incorporated into the details, such as a sweater with slit cuffs paired with mini shorts, giving the overall silhouette and lines more vitality and dynamism, better presenting the unique feminine charm that giada wants to represent.

in terms of accessories, giada adheres to the concept of "minimalist style and exquisite details", and cleverly integrates natural elements such as petals and pearls into the design of accessories such as necklaces, earrings, and brooches: silver and copper accessories echo the color of clothing, shoes are matched with sculptural heels, and crystal prismatic cut bags are presented in different sizes, all of which push refinement to new heights.

andi coat 10th anniversary classictibetanexhibition"flowers on the rocks"

blooming among the rocks▪fashion has been around for ten years. adhering to the inherent concept of "art to art", giada planned the "flowers on the rocks" andi coat 10th anniversary classic collection exhibition, showing the audience the glorious journey of giada's iconic items. with the exhibition as a guide, it shows the female power intertwined with softness and strength, and unswervingly conveys the aesthetics and hope of "life and clothing are art".

andi coat was born in the giada creative center at via sant'andrea 23 in milan, italy. since its launch in the spring and summer of 2015, it has led a new trend in the fashion industry with its minimalist and exquisite design philosophy.

this exhibition is a tribute to the 10th anniversary of andi coat, and an in-depth interpretation of the italian design aesthetics of the giada brand, which is "minimalistic, advanced and elegant". it is reported that this art feast will continue to bloom at giada house until the end of 2025, inviting you to appreciate the extraordinary charm of "life and clothing are art".