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“as a child, every day is an adventure into the unknown – filled with a sense of wonder and unfettered by worldly expectations and conventions. this gateway to a world of wonder reveals not only the possibility of strange realities and miracles, but also leads us to incredible places that dispel disillusionment. it all shows that the power of sincerity is pure and powerful, beyond any consideration.” matthieu blazy

the golden light fills the room of memory, where the innocent things of childhood are treasured and unwilling to be discarded. the animal-shaped decorations in the room are everywhere, full of fun, joy and deep meaning. this journey unfolds in a dreamlike form, shuttling between the past and the present. this is a story of growth, combining the redemptive power of fashion with the bold imagination of creative director matthieu blazy.

in this series, a new style of power suit dressing is evoked. this power comes from sincerity, fun, and a chic and slightly clumsy sense of fashion. the models are allowed to explore and discover their true selves through clothing and accessories while recalling their past identities. this is a transformation of growth and a process of transforming into a new self.

in the midst of constant flow and unpredictability, fashion silhouettes depict the adventures of everyday life. children playfully imitate adults with disproportionate postures, while the mature charm and sophistication of adults are dismantled, wrinkled, chaotic, and then reshaped. this uninhibited casualness contains the worry-free power of exploration and experimentation, and the exquisite italian style is intertwined with the joyful and fearless vitality of young people.

these recurring characters once again naturally become the heroes of their own lives: italian industrialists build their own playgrounds; businessmen send their daughters to school with pink backpacks; teenagers wander aimlessly; fashionable milanese shop in supermarkets; girls and boys dress up in their parents' clothes and imagine what they will look like in the future. it's all about the joy and adventure of pretend play.

experimenting with materials is all the rage. in pieces like the streamlined all-leather sequined evening gown, the reinvention of leather is paired with a subversive take on traditional fabrics and patterns. lightweight merino wool, perfect for tropical weather, is cleverly woven into a jacquard that mimics stonewashed denim, achieving impeccable tailoring. the decadent flannel shirt pattern is reinterpreted in heavy cotton, meticulously crafted to incorporate the essence of classic haute couture menswear. striped shirting fabrics have a rough, irregular texture. traditional business herringbone patterns are refined, while pinstripes are reborn in oversized sizes, giving them a new lease of life.

accessories are once again designed with a delicate touch. the eco-friendly shopping bag has been crafted to be particularly precious, and its exquisite craftsmanship is revealed inadvertently; the dreamy pink of the toy dream house has transformed into a coveted handbag; the new patchwork art handbag, like the role it plays, is undergoing a unique transformation. each one is unique and adheres to the essence of traditional craftsmanship; the new andiamo series handbag, with a top handle, hides a bright and bold interlayer design under its smooth and restrained appearance, like a subtle but dazzling smile.

animals are subtly incorporated throughout the collection, from the brand’s signature details to bold graphic placements, from bunny lapels to fish-shaped capes. however, frogs, a symbol of transformation, and rabbits, a symbol of rebirth and good luck, are particularly eye-catching. frogs, cleverly designed as delicate jewelry, freely shuttle through the collection. they leap on brooches, attach to heels in a fixed form, or even wrap around fingertips. rabbits are boldly embellished on the collection’s items in bright colors such as white, pink and black, showing their freedom and agility in everything from soft slippers to si-si leather t-shirts.

"can we discover the hidden power in sweetness? let fearless charm and rigorous precision spark new sparks in the collision, leading an unprecedented fashion revolution? what dreams does the innocent child deep in your heart have? i am full of expectations and eager to immerse myself in the most simple and primitive attraction of fashion again. it is a journey of growth that combines the fun of viewing, exploration and dressing up, reflecting the unexpected charm of "the power of wow"!'" matthieu blazy