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internet celebrity tsai ing-wen is caught up in the controversy over her "collapse of reputation". can she just keep silent and "let things take their course" and continue to sell products?

2024-09-23

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jimu news commentator qu jing

recently, the yunnan internet celebrity "xiaoying's family", who has over 8 million fans on the short video platform, has been caught in a whirlpool of public opinion. they have been accused of "collapse of reputation", "selling misery" and "giving away girls for adoption", and have been on the hot searches on various platforms many times.

the reporter visited xiaoying's home and found that xiaoying herself was not at home. her brother and sister-in-law were unwilling to reveal her whereabouts. after xiaoying's brother learned that the reporter was not a businessman, he said that he "would not accept any interviews" and remained silent. on september 20, the "xiaoying family" account updated a video with the text "i want to say something but i don't know what to say, i'll just let it go." since then, there has been no other response. (according to the cover news on september 23)

xiaoying became popular because of the poor and almost absurd life she presented on the short video platform. according to her narration and presentation, her life experience was quite unfortunate - she was obsessed with love and married to a small mountain village in yunnan despite her family's opposition. she gave birth to four children in a row, worked hard every day, and her husband was idle and often abused her.

in the video, xiaoying is thin and pale. she starts working in the fields as soon as the rooster crows every day, feeding children, cows, mowing grass, washing clothes, and doing farm work. she is very hardworking. but at the same time, she does not seem to be good at work. her life is difficult and dirty. she feeds cows that are so thin that they have "right-angled shoulders" and feeds her children sick chickens, which makes people feel pitiful and funny. it is this narrative construction based on "poverty and suffering" that has brought xiaoying huge traffic and benefits, and also pushed her to the forefront of public opinion.

online video screenshot

as doubts arose, many people began to wonder if all this was just a carefully planned script. netizens pointed out that the house she lived in was a poverty alleviation house built by the state, and she made a lot of money as an internet celebrity. there were four companies under her name. why did her life in the film still look so bad? was she deliberately playing a pity game? some netizens also pointed out that she had given her two daughters for adoption, questioning whether her family favored boys over girls.

it is not new that internet celebrities are put on trial and questioned, so some people even joked about the current public opinion storm: "they are afraid that xiaoying will have a hard life, and they are also afraid that xiaoying will suddenly drive a land rover." what they mean is that it was the netizens who wanted to sympathize with and pay attention to xiaoying, and made her an internet celebrity. now that they see that she is making money, they are envious and jealous.

this statement is biased. as an internet celebrity, since she relies on "showing real daily life" as a highlight to gain attention, she should not make up a script to deceive people. the relevant national departments have long stipulated that when publishing content containing fictional plots and plot interpretations, creators should mark the fictional or interpretation labels in a prominent manner. regardless of the mentality of netizens in paying attention to xiaoying, this attention has brought her material benefits. so if the story she presents has fake elements, it is of course a deception for the majority of netizens, and everyone will naturally feel disappointed and angry. at the same time, if it is true that xiaoying's family gave up their children for adoption, whether the process involved human trafficking, deliberate failure to fulfill support obligations and other illegal acts, it is also worth in-depth investigation.

internet celebrities rely on traffic to gain not only economic benefits, but also attention and influence. spreading true information, treating fans sincerely, and conveying positive values ​​are not only legal requirements for internet celebrities, but also the most basic moral responsibility. moreover, fabricating false scenes and personalities, and unscrupulous marketing have long been listed by the central cyberspace affairs commission as one of the internet chaos that needs to be rectified. supervising internet celebrities who make profits by personalities is the legitimate rights and interests of the public, and is also an effective constraint on the behavior of internet celebrities and a conscious maintenance of internet order.

after being caught up in the vortex of public opinion, tsai ing-wen made two public statements, both of which were vague. she first said, "i will face it calmly," and then said, "i will let it go." from the reporter's visit, it seems that tsai ing-wen's family's attitude towards the controversy is to remain silent and avoid the limelight. but if what tsai ing-wen did really involve "selling misery to attract traffic," it would not only hurt the trust and kindness of netizens, but also disrupt the order of the network and market rules. it is impossible for her to rely on silence and evasion to "let it go" and then continue to sell goods. if it is related to laws and regulations, tsai ing-wen herself will not say anything, and the relevant departments and platforms should also actively intervene in the investigation. if it is related to personal integrity, as a big internet celebrity, tsai ing-wen also has the responsibility to explain it clearly to her fans.

tsai ing-wen was caught up in the whirlpool of public opinion because everyone was "scared of being cheated". some media revealed that "selling misery" is now a hot track, giving rise to many internet celebrities, and has long formed an industrial chain. they carefully package false personalities and use eloquent words to win sympathy, but in fact they have already made a lot of money behind the scenes. some bloggers who sell misery seem to be penniless and in hardship, but they are reported to earn tens of millions of yuan a month. some bloggers defrauded victims of large amounts of money by selling misery, and even caused the victims to commit suicide. there are many cases of being punished by law.

the public's sympathy and love should not be wasted in this way, and the online environment should not be filled with such a foul atmosphere. relevant departments and platforms should further demonstrate a zero-tolerance attitude towards behaviors such as selling misery to induce rewards, posing for fake poverty, etc., severely crack down on related industrial chains, and provide correct guidance to eliminate the turbid and promote the good. netizens should also open their eyes, improve their ability to distinguish, and look at online content rationally, not blindly follow the trend, and not be easily incited by emotions, so that the warmth of love can go to where it is really needed, and get out of the vicious circle of "paying money with true feelings and collapsing houses with great fanfare."