guangzhou time-honored companies: inheritance and innovation drive old brands to rejuvenate
2024-09-23
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at the recently held 2024 guangdong tourism expo, guangzhou time-honored brand investment holding co., ltd. (hereinafter referred to as "time-honored brand company"), as the only enterprise in the country named "time-honored brand", attracted a lot of attention with its unique charm and profound cultural heritage. in this exhibition, time-honored brand company not only demonstrated its profound brand accumulation, but also sent a strong signal to the outside world that the time-honored brand is rejuvenated through a series of innovative measures.
it is reported that the time-honored brand company, as a platform for the revitalization and development of time-honored brands under the guidance of the municipal state-owned assets supervision and administration commission, has built a brand incubation and city-wide empowerment system, driving the revitalization and development of brands with the "self-operated + authorized + cooperative" model. at the scene, lianxianglou and beiyuan restaurant presented preferential packages, and the old vegetarian brand "cai genxiang" also made a grand return at this tourism expo.
new presentation of time-honored brands and upgrading of old brand recognition
at the exhibition site, the time-honored company ingeniously created an interactive experience area that combines the new chinese style with the lingnan style. the semi-open structure is matched with exquisite screens, giant folding fans and other decorations to create a strong cultural atmosphere. the "small chinese courtyard" outside provides a quiet resting space for participants, allowing the audience to take photos while tasting the lingnan culture and take this unique memory of the time-honored brand home.
at the edge of the courtyard, there is also an interactive experience area for the guangzhou time-honored brands digital museum. visitors can easily check in on the brand map online through the mini program, and gain in-depth insights into the history and latest developments of 62 time-honored brands including lin heung house, panxi, and luming. this novel interactive method not only greatly enhances consumers' awareness of time-honored brands, but also allows traditional brands to be presented to the public in a more modern and consumer-friendly way.
online and offline development together to open up new blue ocean markets
during the travel expo, time-honored companies also launched a series of special events and promotional plans targeting the diverse needs of consumers. from lin heung tea house's 50-yuan meal voucher for 100 yuan, to beiyuan restaurant's 299-yuan abalone set meal for two, to cai genxiang's gorgeous return debut, each event was full of surprises and sincerity.
in addition, huirulou also achieved online and offline sales through internet channels such as douyin live broadcast, allowing consumers who could not attend the event in person to participate in the event online and enjoy discounts. these innovative measures not only brought tangible benefits to consumers, but also greatly increased the market coverage of time-honored brands.
innovative development strategy revitalizes old brands
in recent years, under the guidance of the guangzhou state-owned assets supervision and administration commission and the leadership of the guangzhou state-owned assets management group, the time-honored company has adhered to the development concept of giving equal importance to inheritance and innovation, adopted a centralized operation model of "one brand, one strategy", and tailored differentiated and personalized development plans for its nine time-honored brands to achieve brand revitalization.
li xia, deputy general manager of guangzhou state-owned assets management group, introduced that in recent years, time-honored companies have revived two time-honored brands, added 14 time-honored physical stores, and achieved a turnaround for two time-honored brands. this year, three time-honored brands, datong restaurant, taiping restaurant, and huimin restaurant, were successfully selected into the recommended list of "guangdong time-honored brands". it is particularly worth mentioning that the successful incubation and growth of the "tao tao ju" brand has achieved a leap-forward growth in the number of stores and brand value in just over three years, becoming a model for time-honored brands to rejuvenate.
at the same time, time-honored companies are also actively embracing the digital age, injecting new development momentum into traditional brands through the deep integration of digital marketing and self-operated food. the integrated online and offline sales methods and channels not only provide consumers with a more convenient and efficient shopping experience, but also greatly enhance the brand's competitiveness and market share. in addition, the company also pays attention to the implementation of the brand internationalization strategy, and actively promotes its brands to go beyond guangzhou, to the national and even global markets.
li xia said that the travel expo is an important platform for inheriting history, displaying brands, and communicating with consumers. time-honored companies will take this opportunity to collect first-hand feedback from exhibitors and consumers and continuously improve their products and services. looking to the future, time-honored companies will continue to uphold the mission and vision of revitalizing and developing time-honored brands, showcase the charm of their brands through platforms such as the travel expo, and seek in-depth cooperation and exchanges with the industry. the company looks forward to working hand in hand with all parties to jointly explore new paths that combine tradition and modernity, promote the innovative development of the catering and cultural tourism industries, inject new momentum into time-honored brands, and write a new chapter for time-honored brands.
