beijing cultural forum | artificial intelligence empowers national reading and triggers a new trend
2024-09-23
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original title: accurately matching publishing and reading needs to narrow the gap between supply and demand of overseas chinese books and help revitalize ancient books and restore their brilliance
artificial intelligence empowers national reading and triggers a new trend
on september 20, as an important part of the "cultural trends" parallel forum of the 2024 beijing cultural forum, the "cultural trends: artificial intelligence empowers a new trend of national reading" professional salon was held at the beijing institute of graphic communication.
the salon has two parts: visiting experience and dialogue. in the experience area, traditional binding techniques such as dragon scale binding and thread binding, bookplates, three-dimensional ink animation, digital multimedia interactive works, artificial intelligence copyright asset production platform, publishing ai assistant, 5g reading, etc., respectively show the history, present and future of reading, and look forward to the important role of artificial intelligence in enabling national reading in inheriting chinese civilization, telling chinese stories well, and spreading chinese voices.
the dialogue session brought together well-known experts and scholars in the field of national reading to discuss how to use artificial intelligence technology to empower the new trend of national reading, meet readers' new needs, provide a new reading experience for all, and help build a book-loving society.
precise positioning
helping to meet new personalized needs
in the digital age, how will artificial intelligence provide segmented reading resources based on the interests of the public and meet new personalized needs? the key word in the first half of the salon conversation was "precise positioning."
"artificial intelligence enables reading, dissemination, publishing and readers to form a two-way flow, meeting readers' diversified reading needs and the market's segmented needs." ma guocang, chairman of china news publishing and media group co., ltd., said that with the help of artificial intelligence, high-quality content can quickly reach readers, bringing rich reading scenarios and experiences. artificial intelligence enables the value of reading to bloom in the new era.
"artificial intelligence can help with content innovation and artistic design of children's publications, further enhancing their educational functions." tian zhongli, president of the beijing institute of graphic communication, said that with the help of vr, ar, ai question-and-answer sessions, etc., new children's books can enhance children's understanding and identification with the spirit of the chinese nation.
ai double-edged sword
efficiency improvement and “information cocoon”
at present, book publishing presents a trend of "editor-led, planner-led, expert-guided", and the role of editors is crucial. hao zhensheng, dean of the digital publishing and media research institute of beijing institute of graphic communication, observed that artificial intelligence can empower editors in the fields of topic planning, author search, process optimization, and publishing and distribution, empower readers to create personalized reading spaces, and empower people to enhance their reading interests and develop reading habits. "but we must also dialectically understand the role of artificial intelligence and be wary of the negative effects of the 'information cocoon'," he said.
as ai's analytical capabilities become stronger, the induction of personal reading preferences will become more and more accurate. famous writer xu zechen believes that this can help achieve accurate matching between creators and readers, and help literary creation and reading promotion. "but this also places higher demands on the innovation, creativity, recognition and uniqueness of writers' writing." he said that in order to create, we must overcome the convergence brought about by "intelligence" and think about how to counter the "information cocoon".
understanding the past and present
revitalizing ancient books and bringing new vitality
in the second half of the salon, participants focused on exploring the changes and future development of reading from ancient times to the present, discovering the new charm of ancient and modern chinese and foreign classics, and showing the new highlights of digital reading.
in recent years, the national library has used new media technology to bring ancient book collections such as oracle bone inscriptions, dunhuang manuscripts, and the yongle encyclopedia into the public eye with a vivid image, approaching young people, and creating excellent works such as china in classics, further promoting the revitalization and utilization of ancient books. chen hongyan, director of the national library's ancient books library, said with emotion that ancient books have been rejuvenated in the new era of digital civilization. reading ancient books is becoming more diverse and convenient, and library services are becoming more intelligent and popular.
li yan, director of the ancient books publishing and communication center of beijing institute of graphic communication, believes that the in-depth application of artificial intelligence technology in the restoration and protection of ancient books, the construction of digital platforms, and the enrichment of complete corpora has effectively promoted the digitization of ancient books, expanded the accessibility and influence of ancient books, and provided strong technical support for the research, education and dissemination of ancient books. it plays an important role in revitalizing and utilizing ancient books, achieving dialogue between the past and the present, enriching life experience, and inheriting chinese civilization.
as artificial intelligence technology has led to changes in the production and experience ends, it has also driven changes in the underlying hardware and put forward new requirements for the publishing industry. wang bin, former chairman of citic publishing group co., ltd., said: "the industry urgently needs the chip computing power of mobile phones and the ecological support of application scenarios, and needs copyright protection technology to escort and actively promote the construction of an industry model for the publishing industry." he looks forward to artificial intelligence technology reshaping the new digital publishing industry and helping to achieve a new pattern of vigorous development of the publishing industry.
feng qun, executive president of the "voice of nankai in north america" media group, said that traditional paper reading cannot meet the growing demand for chinese books overseas. the new trend of digital reading has quickly spread to the world, solving the problem of chinese learning books that has long troubled overseas chinese. digital reading has shown a broad space for development and will show its strong charm in helping to inherit chinese culture and build a community with a shared future for mankind.
