li hongwei of thunderbird innovation: ar glasses are the best carrier of ai and will become people's "external brain"
2024-09-23
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wang yanping, reporter of chao news client
with the advent of the ai (artificial intelligence) era, are you worried that your job will be replaced by robots?
this worry is not without reason, but there is no need to worry too much.
since ai can arm robots, why can't it arm humans?
in the eyes of li hongwei, founder and ceo of thunderbird innovations, ar (augmented reality) glasses powered by ai are expected to become people's "external brain" and not lose out in the competition with robots.
"ar glasses are the best carrier of ai. in the near future, they will become people's external brain and empower humans. they can see what you see, hear what you hear, and make you an enhanced person." li hongwei described the future scene in this way. he feels that this scene is right in front of him.
on september 19, li hongwei was one of the keynote speakers at a closed-door seminar on the xr (extended reality, including ar, vr, and mr) industry held in nanhu district, jiaxing. during the break, he was interviewed by a reporter from qianjiang evening news.
li hongwei
abandoning the "golden rice bowl" and starting your own business
he wants to be the leader of the wave
looking at li hongwei's resume, he seems to have taken an unusual path: born in 1983, he studied for his undergraduate degree in business administration at beijing university of aeronautics and astronautics; later he took the entrance exam for a master's degree in computer science at peking university.
after graduating from peking university in 2009, he worked at cisco (china) r&d center for nearly two years, mainly responsible for software development and project management of smart home products; then he jumped to iqiyi, which was very popular at the time (it had been online for about a year), and developed the smart tv business from 0 to 1, serving as the senior director of the smart tv business. both jobs were "golden rice bowls" that everyone envied, but he was restless and resigned in 2014 to start his own business.
"in fact, when i graduated from high school, i had no idea what i would like to do in the future. i chose business administration as a major to accumulate some basic qualities for myself. relatively speaking, the learning pressure of management subjects is not very high, so during my undergraduate studies, i had more time to study finance, computer, property, mathematics and other subjects, which also allowed me to find my own interests and hobbies." li hongwei said.
"i hope that the work i do can change the lives of as many people as possible and benefit as many people as possible." li hongwei found that the computing industry had already had a profound and long-term impact on ordinary people at that time. moreover, everyone could equally enjoy the dividends brought by this industry. after finding the direction, he eventually became a graduate student in computer science at peking university with the first place in the department.
the seeds of entrepreneurship were planted before he officially started his business in 2014, even during college. "if i can be valuable to more people, i can also play a greater role." li hongwei found that every new wave of technology has brought great changes to people's lives; and in every wave, it is often startups that become the initiators, early leaders, or game changers of the wave. startups have a new perspective and values, and have more advantages in creating incremental value. "just like in this wave of ai big models, it is startups like openai that have played the biggest role, not internet giants." li hongwei wants to be such a leader.
so, after a series of successful entrepreneurial ventures, at the end of 2021, he founded thunderbird innovations and served as ceo.
li hongwei shared
equipped with headphones and camera
ai empowers ar glasses to become people's "external brain"
talking about his experience of successful entrepreneurship, li hongwei naturally has some good experiences to share with entrepreneurs. "my biggest feeling is: choice is more important than hard work. if you choose the wrong direction for entrepreneurship, the harder you work, the more sad you will feel. also, resilience is very important, because you will always encounter various problems during the entrepreneurship process." li hongwei said.
in addition, he also emphasized the importance of learning methods. "many people give up theoretical learning after leaving school. if you only learn from practice, not only is the density too low, but the efficiency is also low. you should learn to stand on the shoulders of giants."
of course, the most fundamental and more important thing is the original intention of starting a business, because this will affect every decision in the entrepreneurial process.
with his original intention, li hongwei aimed at the ar glasses track. from pc to mobile phone to glasses, the screen is getting closer and closer to people. "the screen of ar glasses is closest to people's eyes, and they are used for several hours or even more than ten hours a day. with the support of ai, ar glasses will become the next generation of general computing platform, and ar glasses will be the best carrier of ai." li hongwei said.
the integration of virtual and real is the most important trend in the era of spatial computing. in the era of mobile internet represented by mobile phones, mobile phones are mobile phones, reality is reality, and the two are separated. ar glasses can "see what you see and hear what you hear", and synchronize information in front of our eyes and ears at any time through display, audio and other means, so as to achieve the same frequency of information in the digital world and the real world. multimodal ai can perceive and understand our environment through glasses, and help us analyze and solve problems based on actual scenarios, truly becoming the "external brain" of human beings.
through ar glasses, humans can learn more conveniently and efficiently, making people an enhanced person. "imagination is reality, space is smarter, and everyone can change the world. this is the mission of thunderbird innovation and the original intention of our founding the company," said li hongwei.
thunderbird innovation launched its first giant screen glasses thunderbird air in april 2022. it looks like a pair of ordinary sunglasses, but when you put on this pair of glasses, you will see a large screen of nearly 200 inches, which can be used for watching movies, playing games, and working. at present, the thunderbird air series has become a star product of domestic consumer-grade ar glasses, and has won the first place in sales of its category on mainstream e-commerce platforms such as jd.com and tmall many times, and is sold in developed countries such as europe, the united states, japan and south korea.
in october 2023, thunderbird innovations released the world's first consumer-grade true ar glasses, thunderbird x2. the product not only has an appearance similar to daily optical glasses, but is also equipped with smart modules such as chips, full-color 3d display, camera, speaker, etc., and supports spatial positioning (slam) and ai large model capabilities. this product can help you with real-time spatial navigation when you travel abroad, and can translate and display in real time on your glasses when you communicate with foreigners... in a sense, thunderbird x2 is very close to a "glasses version of a smartphone."
customer experience ar glasses
based on x2, thunderbird innovation has made further improvements in overall device design, optics, ai, etc., and plans to launch a lighter and smarter ai+ar glasses in the near future.
in addition, thunderbird innovations also plans to launch a pair of ai glasses in cooperation with doctor eyewear. the product can not only be used as a normal pair of myopia glasses, but will also be equipped with speakers and cameras, and can take photos, record videos, listen to music, and communicate with large models, allowing users to easily experience the charm brought by new technology.
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