the 2024 pinggu harvest festival opens, and citizens buy local specialties such as fujianxi pears on site
2024-09-22
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beijing news (reporter cao jingrui) on september 20, the opening ceremony of the 2024 china farmers' harvest festival in pinggu district, beijing, was held at the national agricultural port supply and marketing village broadcasting industrial park in daxingzhuang town, "learning and using the 'ten million project' to praise harvest china". beijing news reporters learned from pinggu district that this year's pinggu district harvest festival is themed "learning and using the 'ten million project' to praise harvest china", with two indoor and outdoor venues, six major sections and n special harvest festival live broadcasts to help farmers. the event integrates vision, hearing, taste, and touch, and comprehensively presents the achievements of pinggu's rural development and farmers' harvest around the six chapters of "appreciating the harvest, celebrating the harvest, enjoying the harvest, tasting the harvest, praising the harvest, and enjoying the harvest".
at the opening ceremony, pinggu district issued appointment letters to seven experts from the science and technology support rural revitalization work station to gather wisdom and strength for rural revitalization; and awarded the title of "good partners in helping farmers" to 10 units including banks and insurance companies to introduce financial support for rural revitalization. the event also held an award ceremony for the "star plan" village broadcast talent show. outstanding village broadcasters from the "star plan" skillfully used the "new agricultural tools" on their mobile phones to show their "eighteen martial arts" in front of the camera, showing and selling pinggu's good things, pinggu's good scenery, pinggu's good accommodation, and pinggu's good taste.
pinggu has a bumper corn harvest. photo courtesy of the publicity department of the pinggu district committee
at the harvest festival, the harvest landscape check-in area, the harvest art exhibition area, the "hundred thousand project" achievement display area, etc. attracted many citizens to stop. among them, in the agricultural assistance enterprise exhibition area, company representatives introduced various pinggu high-quality agricultural products to the audience. after tasting the products, many citizens scanned the code to place an order and brought pinggu's goodies home.
a scene from the harvest festival. photo courtesy of the publicity department of pinggu district committee
in the agricultural assistance live broadcast and sales area, well-known local anchors joined hands with farmer friends to recommend pinggu's high-quality "local specialties" to consumers across the country through the internet platform. sweet potatoes, corn, geographical indication protected products pinggu peaches, maoshan houfo jianxi pears and daxingzhuang specialty products produced by the "doctor farm" and other pinggu goodies became the protagonists on the screen, attracting consumers to place orders in large quantities. the order volume continued to rise, bringing real benefits to farmers.
it is reported that during the harvest festival, various activities with pinggu characteristics such as the sweet potato festival and the walnut festival will be launched in succession. at that time, a number of special harvest festival live broadcasts to help farmers will be held to present a harvest feast to the general public. while presenting the new development of pinggu agriculture, the new look of the rural areas, and the new style of farmers, it will explore and write about the vivid practice of "digital business to revitalize agriculture", injecting new impetus for pinggu district to be at the forefront of rural revitalization and agricultural and rural modernization.
editor: zhang shujing
proofread by zhang yanjun
