news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

recently, the suspected house collapse incident of internet celebrity xiaoying has attracted widespread attention on the internet. in xiaoying's video account "xiaoying's family", she mainly records her daily housework and farm work. click on her video to see that she starts working in the fields as soon as the rooster crows every day, feeding children, feeding cows, mowing grass, washing clothes, and doing farm work. she is very hardworking. but at the same time, her life is very messy. her husband does not work after marriage, and she has to take care of him. netizens summarized it like this: a violent and lazy husband, endless children to take care of, endless housework, endless meals to cook, endless cows to feed, and a broken xiaoying.

with such a somewhat tragic "personality", xiaoying gradually became popular on the internet, with over a million fans, and her name even became a synonym for strength and optimism in the eyes of some people. however, recently, various controversies about xiaoying have begun to appear on the internet, including "abandoning her daughter" and "starving her family to gain traffic", which quickly fermented and triggered extensive discussions from all walks of life. although the doubts about xiaoying have not yet been concluded, there are many internet celebrities on social platforms who use the miserable life experience as a selling point. what kind of track is this?

internet celebrity xiaoying suspected of collapsing

on september 18, the internet celebrity "xiaoying's family" was exposed to have 4 companies under her name, which caused widespread heated discussion and quickly became a hot search. tianyancha app shows that xiaoying (real name: yang zaoying) is associated with a total of 4 companies, of which xundian county xiaoying's local specialty store and kunming zhenhong culture co., ltd. are still in existence. kunming zhenhong culture co., ltd. was established in may this year. the legal representative, executive director and manager are all yang zaoying. the registered capital is 50,000 yuan. the business scope includes food internet sales, internet live broadcast technology services, cultural and entertainment broker services, etc., and it is wholly owned by yang zaoying. in addition, xundian county xiaoying's local specialty store was established in september last year. it is an individual business operator, and the operator is yang zaoying. the business scope includes food sales, food internet sales, etc.

doubts about her trying to gain attention by playing the victim are once again rampant, with some netizens digging up tsai ing-wen's past remarks, saying that she had allegedly "abandoned her daughter."

some netizens even dug up her husband's earlier remarks in a live broadcast, saying that xiaoying did not do any work at home and he did everything himself, while he and his child xiaobao played the role of "bad guys" under xiaoying's account.

daily life food posted by tsai ing-wen. screenshot from the internet

on the 19th, a staff member of a department of xundian county party committee responded to the media that the local authorities have paid attention to netizens' doubts about xiaoying's "adoption" and are currently investigating and verifying. as for xiaoying's family's living conditions, the staff member said that xiaoying's family has good living conditions, but she lives in a mountainous area and needs to do farm work on weekdays. she may have problems with her personal living habits and hygiene habits. the local authorities are also constantly communicating with xiaoying to help her change.

on the 20th, staff from the xundian county women's federation responded that the county women's federation, township women's federations and street offices are currently cooperating to verify the matter. because it happened a long time ago, the investigation is still ongoing.

the xundian county civil affairs bureau previously responded to the media that it was unclear whether the internet celebrity "xiaoying's family" was indeed from xundian county. when checking her name "yang zaoying", no relevant adoption records were found. no reports had been received about the internet celebrity "xiaoying's family" or "yang zaoying" adopting children.

in the early morning of the 19th, in response to recent controversies, tsai ing-wen posted on her personal account "tsai ing-wen's family": "thank you for your continued support and companionship. i will face anything calmly."

in the early morning of the 20th, tsai ing-wen released a video, but still did not clearly respond to the matter. she wrote in the video: "i want to say something but i don't know what to say. i'll just let it go."

according to jiupai news, data from a third-party platform showed that in the past year, xiaoying has conducted more than 200 live broadcasts, put more than 80 kinds of products on the shelves, with average sales of between 100,000 yuan and 250,000 yuan per show, and total sales of more than 10 million yuan.

“selling misery” has spawned many internet celebrities

upstream news reporters noticed that although the doubts about tsai ing-wen have not yet been concluded, there are many internet celebrities on social platforms who use showing their miserable life experiences as a selling point. many of them were eventually exposed to be mainly "personalities" or were completely packaged and operated by companies. upstream news reporters have sorted out related cases in recent years.

"i was abandoned by my biological parents when i was young and was taken home to be raised by my adoptive mother. unfortunately, my adoptive mother's biological daughter died in a fire. my adoptive mother became mentally ill and was abandoned by my adoptive father. now i am living a hard life with my adoptive mother..." in the video, the girl "adoptive mother" is talking to herself while holding a rooster. the girl's "sincere and heartfelt" expression instantly captured the hearts of netizens in front of the screen, "come on, kid", "it's not easy", "you must accept the money..." thousands of encouraging and caring messages in the comment area not only encouraged "xiaoxiao", but also made the traffic of her live broadcast room skyrocket, netizens kept giving her rewards, and the sales of products in the homepage store soared.

on september 15, ping an shenyang reported that xiao moumou, a network anchor with millions of fans known as "xiao xiao nongnu shenghuo", and three other accomplices were caught on the spot by police from the shenyang municipal public security bureau's shenbei new district branch during a live broadcast, disrupting public order by fabricating false stories and selling misery for profit.

it is reported that since april this year, the "xiao xiao nong shen sheng huo" account has won the sympathy of the majority of netizens by setting up false personalities and selling misery through live broadcasts under the packaging and hype of xiao moumou and other four people, and the number of fans of the account has reached 1.128 million. in the public security organs, xiao moumou and other four people confessed to the illegal facts of disturbing public order by fabricating false life stories and selling misery for profit. at present, the four offenders have been punished by the police with 10 days of administrative detention in accordance with the law.

since 2018, a young girl named "liangshan mengyang" has quickly become an internet celebrity, and her "tragic experience" once moved many netizens.

in the video, she lives in an adobe house, wears ragged clothes, and is covered in dirt. she either goes up the mountain to chop wood or works in the fields. although her life is hard, she always has a smiling face. she said that both her parents have passed away, and she has younger brothers and sisters to take care of. because of her tight financial situation, she earns some extra income by shooting short videos. meng yang's statement touched many people and they became her fans. with short videos, meng yang has attracted more than 3.8 million fans. after becoming famous, she started to sell goods.

the company that the internet celebrity "liangshan mengyang" belongs to was investigated. internet photo

but after becoming famous, people discovered that meng yang's parents were still alive and her family lived in a resettlement house newly built by the government. the so-called adobe house was completely staged. at the same time, some netizens questioned her for going to high-end places, wearing famous watches and expensive clothes. in response, she once responded, "i don't have a team and i don't have money."

after investigation by law enforcement officers, it was found that the products such as snow swallow and safflower sold in his live broadcast room were not produced in liangshan. in may 2023, the liangshan market supervision department filed a case against the internet celebrities such as "liangshan mengyang" who sold foreign goods under the banner of liangshan. due to suspected false propaganda about the place of origin and suspected crime, the case was transferred to the public security organs for further investigation.

"i work 9 hours a day and only get 40 yuan salary. i have a grandfather at home who needs my care..." in july this year, on a short video platform, the user "yushan daily necessities store" posted several short videos. the main content of the videos was that a young man named "a sheng" from yushan county, shangrao, jiangxi, worked to earn medical expenses for his seriously ill grandfather. in the video, "a sheng" was in rags, moving cement and eating boxed lunches at a construction site.

when questioned by the police, zhu and zhang confessed that they were in an employment relationship. zhu had been live-streaming for a long time to sell goods. in order to attract attention, attract fans, and increase sales revenue, he fabricated a story about selling misery. he then hired zhang from shicheng county, ganzhou city, to come to yushan to shoot a short video by paying a base salary plus commission, and to play the role of the protagonist "asheng" who sells misery. the police criticized and educated the two, and they deleted the video and wrote a letter of repentance.

some bloggers who sell misery earn tens of millions of yuan a month

in sharp contrast to the "tragic life" persona created by the above-mentioned bloggers, not only did they gain a large amount of online traffic from selling misery, and used it to cash in on the sales, but some bloggers who sold misery were reported to earn tens of millions a month.

"liangshan mengyang", who became popular with the tragic personality of "both parents died and dropped out of school to support the family", once had more than 3.65 million fans. after investigation by the local public security, it was found that this account was one of the carefully hatched internet celebrities who sold misery, selling a large number of counterfeit products and making illegal profits of more than 10 million yuan. it was found that since 2021, tang and others have registered a company, hired guo and others, and used rhetoric and scripts to shoot short videos of tragic life experiences, create false personalities, and package and hatch internet celebrity anchors such as "liangshan mengyang" and "liangshan aze". then, using "helping farmers" as a gimmick, they purchased non-liangshan agricultural and sideline products at low prices, affixed the commodity attributes of "daliangshan", and live-streamed goods to fake the original ecological agricultural products of daliangshan, with sales exceeding 30 million yuan and illegal profits exceeding 10 million yuan. it is reported that the zhaojue county people's court has pronounced the first-instance verdict on the "liangshan mengyang" and "liangshan aze" cases, and a total of 8 people have been sentenced for the crime of false advertising.

according to guangzhou daily, a housewife named fan xiaohui, who endured her husband's cheating and her mother-in-law's bullying, posted her personal income tax income in december last year, which was as high as 34 million yuan. after fan xiaohui broke up with the agency she signed a contract with, the agency boss claimed in the live broadcast room that "her previous stories were all fake." fan xiaohui has a villa worth 20 million yuan, a g-class worth more than 3 million yuan, a porsche, a motorhome, and a bentley sports car worth 5 million yuan.

some bloggers not only defrauded large amounts of money from victims by selling their misery, but even caused the victims to commit suicide.

the story of "a sheng" in the short video is all fictitious. internet picture

the man shi mouwen met the victim xue mou through a live broadcast platform in march 2021. shi mouwen confessed that he posted a video on the live broadcast platform to sell misery, and xue mou added shi mouwen's wechat after seeing it. shi mouwen made up reasons such as he had no money to pay rent, surgery for eye disease, and his grandmother's death and burial, and defrauded xue mou of a large amount of money before the case was discovered. he used the stolen money to buy cars, mobile phones and other items, and squandered them with others. the verdict issued by the haiyang city court of shandong province in 2022 showed that it was found that shi mouwen had defrauded xue mou of more than 780,000 yuan. shi mouwen often invited many people to eat, drink and have fun, and said that his money was all cheated by selling misery and pretending to be sick. he even suggested that zhou mou and others download live broadcast software, pretend to be pitiful for various reasons, and gain sympathy to cheat money.

the victim, xue, committed suicide in september 2021. evidence showed that xue owed 800,000 yuan in online loans due to shi's fraud. after the online loans expired, people around him received collection calls. in order not to drag down his family, xue finally decided to commit suicide. after trial, the court held that shi's behavior constituted fraud, and finally sentenced shi to 11 years in prison and a fine of 60,000 yuan.

in addition, the ningbo police in zhejiang reported in november 2022 that a man surnamed zhang fabricated his illness on a short video platform, opened a live broadcast to accept rewards and sell goods. when he was reported and investigated, he had illegally made more than 50,000 yuan in profit. the man surnamed zhang defended himself by saying, "i never said i had cancer. i was just in the late stage of lovesickness."

in the first half of 2021, a blogger on bilibili posted photos of himself vomiting blood, defrauding donations of more than 40,000 yuan, and his account was eventually banned by the platform. in addition, bloggers on platforms such as xiaohongshu have previously lied that they have a serious disease and used this to promote scar repair patches, health products and other products to netizens.

in september 2023, the public security organs of liangshan prefecture, sichuan province announced that with the close cooperation of multiple departments in liangshan prefecture, they successfully investigated the first "serial live streaming case of internet celebrities selling goods" in sichuan, represented by "liangshan qubu" and "zhao linger". these "internet celebrities", incubated by the companies behind them, under the banner of helping farmers, staged fake videos, created a "daliangshan original ecology" persona, sold fake daliangshan specialty agricultural products, and made huge profits. the amount involved in the case exceeded 10 million yuan.

lawyer's interpretation

marketing that sells misery is suspected of fraud and false advertising and must be held accountable

according to upstream news reporters, relevant departments and platforms have been cracking down on behaviors that rely on selling misery to gain traffic and personal gain.

according to a report by hunan daily on august 30, the central cyberspace affairs office recently issued a special notice to deploy a one-month special campaign across the country to "clear up and rectify false and vulgar phenomena in the field of online live broadcasting." this special campaign focuses on rectifying five prominent problems in the field of online live broadcasting, among which the first one is fabricating false scenes and characters, and unscrupulous marketing, "such as fabricating false scenes such as 'poverty alleviation', 'helping farmers', and 'illness', and inducing netizens to buy low-quality and shoddy goods by 'playing poor' and 'selling misery'; using the images of minors, disabled people, lonely elderly people, etc. to attract fans and divert traffic; posing and fabricating false social hot spots, wasting public resources, etc."

internet celebrities "liangshan qubu" and "zhao linger" are live streaming. china news network

if "xiaoying's family" is suspected of deliberately creating a persona for "misery marketing", what kind of legal liability might they face?

fu jian, a well-known criminal defense lawyer and director of henan zejin law firm, believes that according to the relevant provisions of the "consumer protection law of the people's republic of china", if the business operator provides goods or services with fraudulent behavior, it shall increase the compensation for the losses suffered by the consumer at the request of the consumer, and the amount of increased compensation shall be three times the price of the goods purchased by the consumer or the cost of receiving the service. if "xiaoying's family" induces consumers to buy goods by fabricating tragic experiences, it will be regarded as fraudulent behavior and will be required to bear the legal responsibility of refunding one and compensating three.

at the same time, according to the anti-unfair competition law of the people's republic of china and other laws and regulations, if an organization or individual organizes false transactions and false propaganda, preventing consumers from understanding the true product information and thereby misleading consumers to purchase, it is suspected of unfair competition and the regulatory authorities may order the cessation of the illegal activities and impose administrative penalties such as fines.

fu jian said that if xiaoying deliberately creates a persona to sell misery, she may be punished by the platform; if she uses the sympathy of others to create a persona and sell products by taking advantage of the sympathy of fans, she may be suspected of fraud and false advertising, and she needs to bear certain civil liabilities and administrative penalties. if she defrauded others of a large amount of money and property, it may constitute fraud and she will also bear criminal liability. as for her illegal adoption, further investigation and verification are still needed. if the situation is true, according to the specific circumstances, she may also be suspected of criminal violations.

"from large pieces of unsaleable agricultural products to the helpless eyes and touching words of poor old people and children, as well as payment links and thankful gifts, these 'original' videos have become the password for traffic. little do people know that behind the camera, actors, personalities, scripts, rhetoric, marketing, and profit sharing have formed a complete industrial chain, which ruthlessly consumes, desecrates, and even mocks the sympathy and love of the majority of netizens with the created tragedy, and illegally makes huge personal profits. if those kind-hearted people are deceived in this way again and again, will they still have the love to continue to help the weak and the needy? and those who really need help may become the neglected group of such lies and scams, causing public welfare and charity to be stigmatized because of the mixed bag." china national radio once commented.

upstream news reporter tang hao compiled some information from luzhong morning news, sichuan observer, jiupai news, etc.