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on the evening of september 21, the 34th tv drama "flying apsaras award" and the 28th tv art "starlight award" awards ceremony were held at the straits theater in xiamen, fujian province. the awards ceremony was hosted by the state administration of radio and television and the people's government of fujian province, and undertaken by the china television art committee, the fujian provincial radio and television bureau, and the xiamen municipal people's government.

after multiple rounds of review, the awards for this year's feitian awards were announced. the most important award, "outstanding tv series", was won by the reality-themed work "the world", jointly produced by new classics media and yuewen films under yuewen group. at the same time, director li lu and actor lei jiayin also won the outstanding director and outstanding actor awards for "the world".

this is also the highest honor for a domestic tv series that "the world" has won again, following the "outstanding tv series" at the 31st golden eagle awards and the "best chinese tv series" at the 28th magnolia awards."the world" has also become a rare work in recent years to win all three major domestic tv drama awards. at the same time, this is also the fourth time that new classics media, a subsidiary of china literature group, has won all three major awards after "the cliff", "white deer plain" and "parents' love".

"the world" is produced by china central television, the publicity department of the jiangsu provincial committee of the communist party of china, the publicity department of the jilin provincial committee of the communist party of china, the china television drama production center, tencent pictures, iqiyi, new classics tv culture, hongdao pictures, yuewen film and television, and yiwei culture. it is adapted from liang xiaosheng's novel of the same name, which won the 10th "mao dun literature award". it is set in a civilian community "guangzipian" in a northern city and tells the ups and downs of life experienced by more than a dozen civilian children including zhou bingyi, zhou rong, and zhou bingkun, three brothers and sisters of the zhou family, in the past fifty years.

in the epic of people's lives over the past 50 years, "the world" depicts china's half-century journey from suffering to reform, showing the lives of ordinary people tossed by the waves of history, experiencing joys and sorrows. the infinite friendship between people in it deeply touched and warmed the hearts of the audience, and it can be called a contemporary chinese visual epic of the soul.

since the premiere of "the world" on january 28, 2022, it has been loved by audiences of all ages and has become a veritable national ip. the first round of broadcast alone attracted more than 371 million viewers, setting a new record for cctv-1's prime time in the past eight years.

"to demonstrate morality and responsibility in the mundane world, and to express feelings and aspirations in the midst of sorrow and joy." this was the original author liang xiaosheng's original intention when he wrote "the world", and it was also the reason that moved producers such as yuewen and new classics media to decide to adapt it into a film and television series. it took nearly four years, and with the efforts of the production and creative team, this ip of the times was created, which carries the public's emotions and collective resonance.

screenwriter wang haiyu once said that the adaptation of "the world" was "the most difficult creation since she started working." it is extremely difficult to adapt such a huge work into a script. the novel is very literary, while the script needs more storytelling and drama, and all psychological activities and descriptions should be externalized through images.

in the director li lu’s opinion, realistic themes are about drawing people, and drawing people is difficult, because all the characters in "the world" can easily be found in their own families.

through the stories of ordinary people in ordinary chinese families, "the world" cleverly connects individual destiny with national development, and uses the point to lead the whole to complete the propositional narrative of the isomorphism of family and country. it has both historical depth, human warmth, and artistic height. the successful adaptation of "the world" has also become a successful example of the innovative integration of literature and film and television.

after its first broadcast, "the world" has continued to attract viewers to watch it again and has continued to receive recognition from mainstream awards.

prior to this, "the world" has successively won the "recommended work of the year" at the 2023 china film and television night; the "all-media popular drama" honor at the 2023 tv drama quality festival; the "annual drama" honor at the first cmg china tv drama annual festival; the central propaganda department's 16th spiritual civilization construction "five one project" tv outstanding work award; in the 31st china tv golden eagle awards, "the world" won the "outstanding tv drama" award; in the 28th magnolia awards, "the world" won the "best chinese tv drama" honor; "the world" was selected for the "praise the new era and new journey" outstanding tv drama exhibition and rebroadcast repertoire by the central propaganda department and the state administration of radio and television.

it is reported that new classics media, a subsidiary of china literature group, has always regarded the adaptation of literary ip as an important position for the development of film and television projects in the 17 years since its establishment. it has also left behind classic works such as "parents' love" and "white deer plain" in the adaptation of serious literary ip into film and television. the realistic urban dramas "my first half of life", "the golden years" and "the story of roses" adapted from the works of yi shu have also been recognized by the market and the audience.

in the subsequent reserve and development of works, new classics media will continue to consolidate the above-mentioned themes. the works currently in preparation include "dust settles", which won the fifth mao dun literature award, "the wind rises and zhang juzheng", which won the sixth mao dun literature award, and "a thousand miles of rivers and mountains", which won the eleventh mao dun literature award. "single woman", adapted from the writer yi shu, has also entered the shooting and creation stage.