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the consumption of high-end liquor in 2024 seems to be a little different from usual. during the two traditional consumption peak seasons of dragon boat festival and mid-autumn festival, the market price of moutai showed abnormal loosening.

today's wine price quotation platform shows that on september 21, the wholesale price of feitian moutai in original boxes was 2,390 yuan/bottle, and the wholesale price of loose bottles of feitian moutai was 2,300 yuan/bottle, which was a significant drop compared to the prices before the festival.

as the industry leader and price benchmark, moutai's wholesale price has important indicative significance for the industry's supply and demand pattern. analysts pointed out that as a consumer product, moutai's price fluctuations are essentially still determined by supply and demand. among them, the demand side is mainly closely related to factors such as residents' income and consumer confidence, while the supply side is mainly closely related to moutai's own quantity and price strategy.

maotai wholesale price loosens again

as a traditional peak season for consumption, mid-autumn festival should be an important node for liquor consumption, but this year's liquor market performance is relatively flat. the price of feitian moutai has continued to decline since before the mid-autumn festival. on september 21, the wholesale price of feitian moutai in original boxes fell below 2,400 yuan per bottle, and the wholesale price of loose bottles of feitian moutai approached 2,300 yuan per bottle.