direct purchase of over 1 billion yuan of agricultural products to cultivate diversified rural talents - alibaba's "hot soil plan 2024" is launched
2024-09-22
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recently, at the second hot soil village conference, alibaba released the "hot soil plan 2024", focusing on four major directions: industrial revitalization, talent revitalization, scientific and technological revitalization, and people's livelihood security, and launched 19 measures to help rural revitalization.
it is reported that the "hot soil plan" is an overall plan launched by alibaba in 2021 to help rural revitalization. after three years of continuous investment, it has made remarkable progress. data shows that over the past three years, 832 poverty-stricken counties have achieved sales of more than 441.6 billion yuan on the alibaba platform; 1,266 cainiao county-level distribution centers and 185 hema villages have been built to promote more agricultural products out of the mountains and help farmers increase their income; more than 220,000 rural talents have been trained, more than 160,000 agricultural support anchors have been trained, and new digital professions such as ai labeling and customer service have directly helped 25,872 young people in small towns to find jobs at their doorsteps; and social forces have been driven to continue to invest in livelihood projects mainly for the elderly and children, covering more than 4.3 million beneficiaries.
the 19 new measures launched in the "hot land plan 2024" will upgrade the model and increase investment based on the achievements of the previous three years, and will continue to bring more practical help to the countryside. "hundreds of products, thousands of merchants, and tens of thousands of goods are the three key goals of alibaba's continued support for industrial assistance. in the coming year, alibaba will go deep into the agricultural product industry belt, build 20 cainiao origin warehouses across the country, add 200 county-level joint distribution centers, and 4,000 village-level public service stations; taotian will incubate 100 regional agricultural product brands and create 25 county-level public brands; baba farm, a subsidiary of alibaba that is well-known to consumers, will directly purchase more than 1 billion yuan of agricultural products in the next year, allowing 100 million platform users to participate in helping farmers through interaction." said wang wei, general manager of alibaba rural revitalization fund.
in terms of talent revitalization, alibaba focuses on "retaining talents, cultivating talents, and attracting talents". for example, alibaba will provide 10,000 direct jobs in digital employment bases across the country, provide ai, e-commerce, design, cultural tourism and other skills training for 70 counties, and cultivate diversified rural talents.
alibaba's five-year-old rural special envoy project will continue to inherit the local work model of stationing in counties for more than 300 days a year to help villages in accordance with local conditions. it is reported that alibaba selects and dispatches outstanding employees to the front line of villages. now, 24 business backbones from 17 different business departments of alibaba have been stationed in qinglong, hebei, lixian, gansu, ping'an, qinghai and other places to carry out targeted assistance.
"last month, our monthly sales hit a new high of 1.09 million yuan. folks all say that our chestnuts are now 'golden chestnuts.'" yu hailong, sales director of qinhuangdao baifeng food co., ltd. in hebei province, said that chestnuts from his hometown are selling well online with the help of ali's rural commissioners.
yu hailong introduced that qinglong, hebei province, is located deep in the yanshan mountains and has been rich in chestnuts since ancient times. however, due to the obstruction of the mountains, the logistics and distribution costs of agricultural products have always been high, and farmers can only push tricycles and shout to sell them. villagers have always wanted to use e-commerce to promote qinglong chestnuts to a wider market, but they don't know how to open up online channels. at this time, ali's rural special envoys came.
the rural commissioner yu hailong mentioned is liu lin, alibaba's first commissioner stationed in qinglong county in 2021. after arriving in qinglong county, liu lin used alibaba's e-commerce resources to work with the local government to train local e-commerce anchors to bring goods; integrate channel resources such as tmall, taobao, and hema fresh to create an industrial sales matrix. at the end of 2023, the second rural commissioner niu shaolong arrived in qinglong county. relying on alibaba's platform resources and ecological advantages, he continued to carry out assistance in areas such as talent, industry, education, and medical care, launched special agricultural assistance promotion activities, and cultivated e-commerce talents. today, there are nearly 4,000 e-commerce stores engaged in chestnuts in qinglong county, with nearly 5,000 e-commerce practitioners, creating more than 15,000 jobs.
in addition, in xunwu, jiangxi, two special commissioners stationed in xunwu, jiangxi, took over and launched the branded navel oranges at hema. for every kilogram of navel oranges sold at hema, farmers can earn an extra yuan. at the beginning of this year, hema's online and offline omni-channels helped xunwu navel oranges achieve a total sales volume of more than 50 million yuan.
in yongshun, hunan, in response to the problem of overcapacity of berry tea, local village commissioners worked with the government and tea farmers to develop berry tea compound tea beverages. in less than half a month, 600,000 bottles of berry tea beverages were sold out at baba farm, which not only helped tea farmers solve the problem, but also led the berry tea industry to the path of deep processing and branding.
"alibaba has innovatively launched the rural special envoy mechanism, using special envoys as a link to aggregate various resources, explore a new model that combines the internet and rural revitalization, and provide alibaba solutions and contribute alibaba wisdom for enterprises to help rural revitalization." a relevant person in charge of the regional cooperation promotion department of the ministry of agriculture and rural affairs said.
wang wei said that the "hot soil plan" as an important social value strategy of alibaba group has been carried out for three years and will continue. alibaba hopes to truly help counties and villages realize the beautiful picture of "industry prosperity, income growth; young people return to their hometowns, vitality is enhanced; technology goes to the countryside, and life is convenient." (reporter wang zixu)
