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text: lazy entertainment

the guests of a dating variety show talked about their favorite cities and spoke english. who wants to watch a second-rate dating variety show?

"signal of love 7" became popular, and controversy also arose.

highly educated, good-looking, and showing off their wealth intentionally or unintentionally, this is not an amateur variety show, it is clearly a real-life idol drama. however, the imagined scene of the audience shouting "how romantic, i believe in love again" did not appear in large numbers, but instead the voice of "second-rate love variety show" became louder and louder.

we don’t know whether the production team has already prepared a “second-rate romance show” based on audience feedback. but the quick-witted video bloggers have already launched a second-rate romance show substitute version - “guilty signal”.

southampton has a counterpart, miniso, and manchester, which is almost pronounced as chinese, has a counterpart, walmart. consumption has been downgraded, but the tone cannot be downgraded. although the guests are ordinary workers, it does not prevent them from trying to "package" themselves and release their charm to attract the guests they like.

secondary creations such as "signal of guilty heart" and "secondary love art" are emerging in an endless stream. ordinary people finally have their own "secondary love art" through the secondary creations of bloggers.

you can simply understand the "second-rate romance variety show" created by the video blogger as a substitute version of "signal of love 7".

the scene changes from an outdoor restaurant full of high-end atmosphere to a large flat table temporarily built indoors to simulate a camping feel; the food changes from high-end cuisine to simple instant noodles.

the guests’ personalities are replaced: their occupations have changed from high-end project managers and fashion brand managers in the secular sense to ordinary food delivery riders and street vendors in the secular sense.

the interactive content was replaced: the topic of discussion changed from a certain high-end shopping mall to the common miniso; the game items changed from horse riding and diving to the more common mahjong and board games; the common interaction of male guests helping female guests wipe their wounds also changed to slapping flies.

however, substitutes do not mean shoddy work. with a limited budget, the substitute version of "signal of love 7" is inevitably unsatisfactory in terms of the setting and the appearance of the guests; but the overall lighting, picture composition, editing and transitions, and the performances of the guests all reveal traces of professionalism.

while ordinary secondary creations are still using the contrast of "vulgarity and ugliness" to attract attention, the substitute version of "signal of love 7" has actively approached the original version in terms of the entire shooting concept and picture. from this perspective, this "second-rate love variety show" is not "second-rate" at all. however, the substitute version of "signal of love 7" can resonate precisely because it is "second-rate" enough, has enough contrast, and is close enough to the daily life of most ordinary people.

in the substitute version of "signal of love 7", the guests work as ordinary takeaway riders and small vendors; they like playing ordinary mahjong and board games; they love to go shopping at common miniso and walmart. the personalities they present in the show are a microcosm of the lives of thousands of "second-tier college students". the audience range is wide enough and representative enough, so it is easy for the audience to find empathy points and resonate.

if there were only these, then it would be a sensational program; only when there is a contrast, it is an entertainment program.

there is a contrast between the drama and reality. most people spend most of their daily lives repeating themselves, and in between these repetitions there are scenes full of rituals such as graduation and marriage. in the production of the program, we skip the repetitive scenes and string together the first meeting, heartbeat, and date to increase the highlights and topic.

the difference between the camera and real life forms the first contrast, while the exaggerated part and the personality that the guests try to maintain during their interactions bring about the second contrast.

in the substitute version of "signal of love 7", the guests ate instant noodles during the dinner, which was obviously an artistic exaggeration to make the show more contrasting. there are many similar artistic exaggerations in the video: men playing female guests and slapping a huge fly that does not fly.

in contrast, the guests always maintained their personalities during the interaction. "which market do you mainly target your products at?" "well, i usually like to target farmers' markets because business is better there." the original seriousness was dissolved by the humor of the content.

what the audience is looking for in the "second-tier romance variety show" is empathy and humor.

it’s actually a bit unfair to say that the guests of “signal of love 7” are too pretentious.

when most people go on blind dates (whether they are ordinary people or elites), in order to attract the opposite sex they like, they will appropriately package their lives and experiences, and inevitably have a sense of pretense. this is human nature. but when this blind date is put under the camera, the guests need to consider not only whether they can attract the attention of the guests they like, but also whether they can present a better image to the audience behind the camera. under these two considerations, a lot of misunderstandings and doubts about pretense are generated.

in the later episodes of the show, the guests' performances were much more natural. the "pretense" they showed in the early stages might just be a lack of naturalness in front of the camera.

"heart signal 7"let's fall in love》 and other romance variety shows take the dream-making route.

the good-looking, highly educated, and successful male and female guests are the best in the blind date market. watching their love explorations and interactions is like watching an idol drama that is actually being performed in the real world. the audience is immersed in a variety show that is more immersive than a simple idol drama, and feels a certain relaxation, comfort, and hope. in terms of dream-making, "signal of love 7" is a very complete program.

it's just that the audience's emotional entry point has changed. compared with the male and female protagonists who have their own golden fingers, the audience seems to prefer those guests who don't have so many buffs superimposed on each other.

in the second season ofan exciting offer》, the first degree is not a law major and is from a second-tier universityding huihe is a slightly awkward existence among the "professional lawyers". he did not complete the "reversal" script in the show and enter the top law firm. but outside the show, he was called "the light of the second-tier universities" by netizens. everyone empathized with him and took the initiative to discover his various shining points and recommend them to passers-by. this implicitly means paying for the "second-tier university love variety show".

in this discussion about "signal of love 7", the call for "second-tier romance variety shows" broke out directly. the "second-tier students" in this discussion are roughly equivalent to most ordinary people. young people who are under increasing pressure no longer believe in dreams that are completely detached from the real world and rely on illusions to relieve stress. they would rather see a reversal and deconstruction similar to "i am a nanny in a romance novel." a kind of refreshing release in which i am a small person but i also have the opportunity to "punch the boss" and "kick the boss".

short video bloggers with high market sensitivity have already reaped the benefits. the popular short video platforms such as "i am a nanny in an idol drama" and "reborn as a palace maid in the imperial palace" cater to the audience's emotions.

the plot is usually about someone traveling through time and space to become an insignificant minor character around the protagonist. the minor character complains about the protagonist's incredible behavior and the extra work that it brings to him. the audience is put in the shoes of the unreliable superior's various ineffective operations. the minor character's complaints about the protagonist not only release the minor character's own dissatisfaction, but also help the audience release their daily stress.

in recent years, revenge dramas have become popular, and all kinds of entertainment that plays with memes have been sought after, and this is also due to the same reason. it is becoming increasingly difficult for audiences to enter dreams, and even if they do, they begin to favor "cattail-style heroines". instead, there is an increasing demand for entertainment that releases pressure with a hint of ridicule.

the term "second-tier romance variety show" is actually not accurate. when we say we want a "second-tier romance variety show", it seems that we mean we want a variety show that features more amateurs and ordinary people.

there are actually many variety shows that focus on amateurs and ordinary people.the voice of china》blind date type《if you are the one》《one in a hundred》. these variety shows have all had their own highlights, but without exception, they have failed due to lack of innovation and the same routines for decades.

compared to the all-star cast of love variety shows, the all-amateur "signal of love 7" can be regarded as a "second-rate love variety show" in a sense. the amateur version of love does not have as many pink bubbles as the celebrity version, but because it is simple enough, it can narrow the distance with the audience and make them more involved. what the audience wants when watching amateur love variety shows is to be close to the reality of most people, to be lively and real enough, so they can accept that they have "flaws" and "make mistakes", as long as they feel alive.

the new season of "signal of love 7" is obviously moving towards the elite route, while the audience's aesthetic point is moving towards the mass route, forming a mismatch between the two.

it's not that there are no viewers who like to watch the love stories of "the chosen ones", but the previous "signal of love 7" presented the audience with more down-to-earth love interactions of ordinary people. naturally, the audience will have the same expectations for the new season of "signal of love 7". when the final content does not meet their psychological expectations and cannot meet their emotional needs, the "flaws" will be magnified.

is the growing demand for “second-tier romance variety shows” because viewers hate the elites and the second-generation rich? not really!

in "love's school trip"ho yau-kwanhe is an out-and-out elite and second-generation rich man, graduated from mit, and is a descendant of a wealthy family in hong kong. but in the show, he is not arrogant at all. he works when he should, asks directly when he doesn't understand, is polite and considerate to others, and doesn't mind exposing some small flaws in his life on the screen. in the end, because of his likable and down-to-earth personality, the audience calls him "little golden potato".

in contrast, wanxue is now being discussed by the whole network. is wanxue's birth really just because of her "suspected identity of a wealthy family"? it is more because of her sense of superiority that she always wants to show off. if you don't rely on traffic or exposure to make a living, then you can show off as much as you want without caring about the comments of netizens. if you care about traffic and exposure, then it is very important to find a more equal attitude for the audience.

so, when the audience says we want a "second-tier romance show", what they are actually saying is: "i want you to talk to me in a more equal manner to me."