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it home reported on september 21 that according to a report by bloomberg early this morning, google is about to be punished by eu regulators again unless it takes quick action to provide competitors with more and more prominent positions in its huge search engine empire.

eu officials are preparing to launch formal charges against google under the bloc's digital markets act (dma), with the goal of forcing google to display competitor product results in its different search services, such as google flights and google hotels. if google fails to comply with the relevant rules, it may face a huge fine of up to 10% of its global annual revenue.

the dma sets out a series of dos and don’ts for some of the world’s tech giants. the warning comes after the european commission scored a “significant victory” in court against google for abusive practices on search.

last week, google was fined a record 2.4 billion euros (currently about 18.89 billion yuan) by the european union after the european union accused it of abusing its monopoly position to suppress competitors' shopping services, and failed to overturn the ruling in court.

this week, google achieved an even better result, successfully overturning a €1.5 billion (currently approximately rmb 11.807 billion) fine from the european union for its actions that hindered competition in online advertising until 2016.

according to people familiar with the matter, the eu's preliminary findings may be released before the end of october, but due to the upcoming change of senior personnel in the european commission, there is still a possibility of delay, and google still has time to resolve the concerns of the eu authorities. the final ruling is expected to be made before the end of march next year.

a google spokesman said the company was always working to balance the needs of different types of sites while respecting user choice. the european commission in brussels declined to comment.

eu competition chief margrethe vestager has reportedly fined google more than 8 billion euros (currently about 62.968 billion yuan) so far, echoing the us department of justice's suggestion that google's advertising technology business should be split up.