news

on september 19, the offline launch ceremony of the 2024 china farmers’ harvest festival, farmers’ celebration of the harvest exhibition and jd agricultural specialties shopping festival was held in beijing.

xu ran, ceo of jd group, said at the launch ceremony that as a new type of physical enterprise integrating digital and physical, jd has been actively involved in rural revitalization, continuously evolving its agricultural assistance strategy, deepening its industry, and creating a picture of prosperity with hundreds of millions of farmers. during this agricultural specialty festival, jd will also invest 1.5 billion in cash subsidies and traffic resources to allow consumers to taste high-quality agricultural specialties from all over the world at "origin prices".

it is reported that this is the third consecutive agricultural specialty shopping festival held by jd.com, which will last until september 30. jd.com supermarket procurement and sales has selected agricultural specialty products from more than 2,000 industrial belts across the country.

it is reported that jd.com has implemented a series of measures to benefit and assist farmers, innovated the supply chain model, and created three models of helping farmers with differentiated advantages, based on its self-built logistics infrastructure network covering hundreds of thousands of villages. jd.com supermarket takes advantage of its self-operated advantages and sells agricultural specialties in the "source-traceable" mode. the "source-traceable" mode is that jd.com purchases and sells in the fields of 2,000 industrial belts, selects high-quality agricultural specialties, purchases and sells them according to grading standards, and continuously promotes the implementation of my country's agricultural standardization practice.

at the same time, jd supermarket also adopts the "direct delivery from the source" model for agricultural products, shortening the cycle from harvesting to delivery, so that high-quality agricultural products can be directly delivered from the place of production to the table. at the same time, in order to ensure the safety, reliability and first-class quality of agricultural products, jd supermarket also implements quality inspection measures such as origin inspection, warehousing inspection, surprise flight inspection, and mystery sampling for agricultural products directly shipped from the source. at present, jd supermarket's "direct delivery from the source" has covered more than 16,000 kinds of agricultural products.