internet celebrities help rural revitalization, e-commerce live broadcast special event held in zhuhai ancient village
2024-09-21
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 20, the zhuhai municipal party committee's cyberspace affairs office held a special event in dachikan village, doumen district, to promote e-commerce live streaming by internet celebrities to help rural revitalization. the event aims to give full play to the network platform and professional operation advantages of zhuhai's positive energy internet celebrities, and through the "training + practice" method of rural e-commerce live streaming, help dachikan village cultivate local "village live streaming" talents and promote the high-quality development of rural industries.
the event invited liang haifeng, an official certified live broadcast operation and marketing specialist of douyin, to give lectures. at the same time, it linked up with zhuhai's new media representatives, palm zhuhai, xiangshan.com, and internet celebrities "love is like air" and "zhuhai big brother li", to explain online live broadcasting and short video traffic generation skills to the students of dachikan village, and guide the villagers to give full play to their own characteristics, build their own agricultural, cultural and tourism projects, and achieve increased production and income at their doorstep.
dachikan village is an ancient village located at the foot of huangyang mountain with a history of nearly 800 years. it has beautiful mountains and clear waters and ancient trees. its characteristic barbecued pork is still fragrant after a hundred years and is well-known, attracting many tourists to enjoy the beautiful scenery and taste the food. dachikan village keeps pace with the development of the internet era. this event chose to carry out practical training on rural network live broadcasting and short video shooting and production here, which attracted many merchants and residents who started businesses in the village to sign up for the training.
at the training class, zhuhai internet celebrities focused on issues such as how to formulate live broadcast scripts, how to perform according to personal style in front of the live camera, how to move the camera and choose topics. they told the students how to operate the internet platform, and combined online hot cases and the actual situation of dachikan village to share the development trends and practical methods of short videos. they taught on the spot how to create ip through short video production, e-commerce marketing, and private domain operations, to gather more traffic and use traffic to promote new rural development.
in the practical part, the trainees started selling goods under the guidance of their instructors. some trainees invited their instructors to their own stores for filming and practical operation. the staff of dachikan village committee also talked with internet celebrities about the new model of cultural and tourism integration in the form of interviews. the instructors and trainees explored the thousand-year-old trees together, learned about the construction of green and beautiful villages, followed the ancient sites to find intangible cultural heritage, visited the village intangible cultural heritage demonstration route, tasted doumen special snacks, and immersed themselves in the cultural charm of dachikan village through in-depth exchanges and practical training.
"dachikan village is indeed very suitable for photo shooting and sightseeing. i was able to come here today to learn from the instructor and gain a lot. under professional guidance, i took pictures of my own store and introduced the business i am engaged in. it was full of surprises and gains." a merchant student from dachikan village in zhuhai who signed up for this study shared.
this event will also leverage the influence of internet celebrities to attract more tourists to dachikan village to experience the ancient village style and launch online theme sales activities for dachikan village agricultural products and food. next, the zhuhai municipal party committee's cyberspace affairs office will continue to deepen the empowerment of rural networks, actively cultivate and expand the team of "village broadcasters", promote the integration of online and offline development, expand the sales channels of local agricultural products, accelerate the development of rural e-commerce, and inject new momentum into rural revitalization.
text | reporter qian yufigure | provided by the interviewee
