the first female anchor with over 100 million fans on the internet was born, xinxuan dandan endorsed the new generation of live broadcast
2024-09-21
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in 2024, the top anchors are in turmoil. on september 19, kuaishou anchor dandan announced that her fans exceeded 100 million, becoming the only female live broadcast anchor with fans exceeding 100 million on the entire network.
according to information, dandan's real name is yang runxin. she was born in 1997 and started her business in the e-commerce industry during college. when she graduated from college at the age of 19, she owned 6 online stores and began to enter the supply chain field. in 2019, she joined the leading e-commerce company xinxuan group and became the apprentice of xinxuan founder xin youzhi (nickname simba). the gmv of her first broadcast exceeded 24 million yuan. since then, based on the support of xinxuan's supply chain and traffic, dandan has continuously set new records for bringing in goods.
it is reported that in march 2020, dandan, who has more than 10 million fans, achieved sales of over 300 million yuan in a single live broadcast, and became one of the top 5 e-commerce anchors in terms of live broadcast sales on the entire network that year.
after five years of growth, dandan’s fans on kuaishou have exceeded 100 million, and the gmv of a single live broadcast has exceeded 2 billion yuan. according to third-party data, dandan ranked first on kuaishou’s annual sales list in 2023, with a gmv of nearly 20 billion yuan, becoming the new live broadcast sales queen.
at the pre-event of the "dandan's battle to break 100 million" live broadcast, dandan's small body burst out with great energy, and her clear voice echoed in the huge venue. behind her stood the heads of the top 100 brands, who fully supported dandan's live broadcast with their products and full sincerity. in the kuaishou comment area, there were tens of thousands of messages, just like a huge "wishing pool".
in recent years, simba has gradually reduced the frequency of live streaming, pushing dandan to the forefront of the industry, and returning to the fields of supply chain and anchor training. as we all know, the supply chain has always been simba's "confidence". over the years, xinxuan has linked tens of thousands of brands, cooperated deeply, and built a c2m supply chain; on the other hand, it has established dozens of self-operated brands such as "cotton code", shifting from cost-effectiveness to a "quality-price ratio" offensive. xinxuan has also built a product selection, quality control, and price verification team of thousands of people, a customer service team of more than 1,600 people, and self-built intelligent cloud warehouses, building a high supply chain moat in the live e-commerce industry.
since 2020, xinxuan has also been continuously increasing its talent, and has incubated more than ten billion-level anchors. according to the data from xinbang, dandan, shi da piaoliang, zhao mengche, xu jie and others have entered the top ten gmv of kuaishou live streaming in 2023.
as dandan said, specialization is the only ticket to the future. after joining xinxuan, she quickly crossed over from clothing to beauty, food, electrical appliances and other fields, gained a deep understanding of each industry, and obtained certificates such as nutritionist, becoming a full-category anchor. "the industry is shifting from pursuing low prices to focusing more on product and service quality. i insist on thoroughly understanding and digesting all products, and i must try them before recommending them, and i am fully prepared. when you try your best, any difficulties will give in to you." dandan said.
facing the responsibility brought by the 100 million fans, dandan admitted that she was "walking on thin ice". in the past five years, her live broadcast room has accumulated 880 million orders, and the user repurchase rate is 66.7%. "it is the users who entrusted me with everything from food, clothing, housing, transportation to learning and growth, and lifted me here." dandan said that she would live up to the trust, continue to deepen the industry, and provide users with a better consumption experience with better products and services.
on september 8, dandan returned to her hometown of jilin to live broadcast to help farmers, helping more than 100 jilin specialty products to achieve sales of over 160 million yuan. this live broadcast made her responsibility "concrete". "i want to travel all over china with my team, help rural revitalization, and bring the treasures hidden in the mountains and the intangible cultural heritage products passed down by our ancestors to all parts of the country."
in the long run, the lifeline of live streaming sales lies in integrity and service. to achieve healthy development of the industry, professional anchors and refined operations are essential. the emergence of a new generation of more professional and dynamic top anchors is stirring up the industry and promoting the accelerated iteration of live streaming e-commerce.
(information)
