helian released the "2024 china active health insight report": new silver-haired men and empty-nesters need to pay special attention
2024-09-21
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in the context of global human health facing multiple challenges, how to adapt to the development and changes of the current society to help the public improve their understanding and practice of health concepts is the focus of consumer health companies. in response to this, helion, a leading global consumer health company, made a substantive response at the 24th china international investment and trade fair, and released the "2024 china active health insight report" (hereinafter referred to as the "report"), promoting "active health" as a strategic concept.
the insight report suggests that maintaining a good lifestyle is the best representation of active health. the report deeply analyzes the active health behavior characteristics, interest focus, obstacles and triggers of different groups of people in china, and emphasizes that the pursuit of population portraits lies in representativeness, so as to help understand the health characteristics and pursuits of the overall population, and to continuously segment them as society develops to reflect emerging health needs. through scientific division, the characteristics of the population are clearer and easier to understand. at the same time, we attach importance to and study the information acquisition preferences of different groups of people, explore diversified ways to effectively reach them, meet their health needs, and guide more people to become the first person responsible for their own health.
families become an important driver of proactive health
the report reveals the 37 rule of active health. nearly 70% of "active health" comes from a good lifestyle, while active health measures and active medical treatment account for only 30%; more than 70% of people believe that they can achieve "active health" behavior, but less than 1/3 of them persist in doing so for a long time. fu yue, vice president of helian china and head of corporate affairs, said, "'active health' is a long-term behavior and an investment in the future." the report shows that people choose active health not only as an investment in future health, but also to avoid future health risks. among them, family is an important factor affecting people's active health behavior. "active health" is for yourself and for your family. nearly half of the respondents said that the company and support of their family is the driving force for them to actively adhere to active health. family factors affect whether people are willing to take active health behaviors to a certain extent, and people expect that the practice of active health behaviors can empower the quality of family life. in addition, family factors also significantly affect people's sense of health efficacy, that is, the level of confidence in self-assessment of active health behaviors.
new silver-haired men and empty-nest elderly people need special attention
fu yue introduced that people's subjective belief in health is in stark contrast to their behavior and objective facts. more than 40% of people think their health is "ideal". however, data from the world health organization (who) shows that only 5% of people in the world are truly healthy.
a good lifestyle, actively taking health measures, and seeking medical treatment in a timely manner and following doctor's advice are considered the three major representatives of active health. maintaining a good lifestyle is an important manifestation of active health behavior, but only 30-40% of people can always do many other healthy behaviors except for hygiene-related behaviors.
the report divides the respondents into eight categories: young people in the workplace, young and middle-aged dinks, fathers, mothers, new silver men, new silver women, empty-nest elderly and non-empty-nest elderly. through detailed data analysis, it reveals the differences among different groups in health behaviors, perceived health benefits and health threats.
"we try our best to make the portrait of the population representative, but this division is not intended to accurately describe everyone, 100% for all." fu yue said that by classifying according to factors such as gender, region, physical condition and family status, our goal is to capture and reflect the overall health characteristics and health pursuits of the general public. "and these subdivisions, such as dink families and the new generation of young people entering the workplace, are proposed in line with the development and changes of the current society." according to the report, only 23% of young people take active health behaviors out of consideration for saving medical or nursing expenses in the future; 36% and 37% of young and middle-aged dinks take active health behaviors due to triggers from social news and doctors/hospitals, respectively. fu yue emphasized, "this just shows that in the process of social change, people will have new health conditions and needs, and new subdivided groups will be generated."
therefore, scientifically and rationally segmenting the population aims to provide a macro-classification perspective, which is convenient for people to understand and compare themselves, and reflects the typical characteristics of the group. fu yue emphasized that "such a division helps people more easily grasp the unique health needs of different groups." among them, the middle-aged and young dink group performed outstandingly in active health, and a high proportion of self-evaluated "always able to do it"; while young people in the workplace generally ignore health issues, and only a few can adhere to regular exercise.
when talking about the eight major segments of the population, fu yue also said, "take 'new silver men' as an example. individuals like me usually tend to focus more on family members rather than ourselves, and have relatively weak self-discipline." in surveys related to health threats, new silver men have a low rate of awareness of health risks. even if "someone they know takes certain health measures", only 17% of this group will be triggered to take proactive health behaviors.
in fact, personal investment in health can, to a large extent, lay a solid foundation for the health of the whole family. however, the "new silver-haired men" often perform poorly in terms of dietary hygiene, quitting smoking and limiting alcohol consumption, and balancing work and rest. the habits and concepts formed over a long period of time are difficult to change, which poses a challenge to health.
according to fu yue, empty-nesters are also a group that deserves attention. men among them tend to have strong self-discipline and self-control, but are not sensitive to the pros and cons of health. they are slow to respond to external health information and are not easily influenced by commercial propaganda to take the initiative to adopt healthy behaviors. in addition, they are relatively weak in using the medical resources around them. only 27% of empty-nesters "can seek and use medical resources in a timely manner or follow the doctor's advice for treatment", which is the lowest among all groups.
diversified information channels and health education
"people of different age groups show obvious differences in preferences when obtaining health information." fu yue said when mentioning that different groups of people will trigger health behaviors based on different health channels. in terms of information acquisition, although expert doctors have the highest trust among all groups, different groups have different preferences for information channels.
in general, doctors are undoubtedly the most trusted source of health information for the public. in daily life, people frequently visit pharmacies and have a high degree of trust in pharmacists and their official accounts.
the younger generation tends to actively search, and they prefer to obtain information through social media and search engines. in contrast, young and middle-aged people trust the content on internet medical science platforms such as dingxiang doctor and zhihu and professional public accounts. as for the middle-aged and elderly groups, they rely more on recommendations from family and friends and pharmacy channels. "compared with the younger generation, they may obtain information less through the internet, so they are relatively closed, which requires us to provide more support." fu yue emphasized, "in view of this difference, how to effectively use digital means to reach this group is the direction we need to work hard in the future." in the future, it is necessary to use diversified health education channels to accurately reach different groups of people and improve the public's health literacy.
many parties work together to build a healthy chinese dream
the 2024 china active health insight report not only provides scientific health behavior guidance for the public, but also provides a reference for the government, enterprises and all sectors of society in promoting active health and improving the health level of the whole people. the report emphasizes the need to enhance the public's awareness of active health through continuous health education and positive public opinion guidance. in this process, not only health risks should be emphasized, but also the improvement of quality of life and personal achievement brought about by maintaining health should be highlighted, so as to encourage the public to actively invest in their own health.
in addition, the report also called on all sectors of society to advocate multi-party cooperation to jointly promote the construction of a big health ecosystem. specific measures include encouraging companies to set reasonable prices, optimizing medical insurance policies, accelerating the approval process for new drugs, improving the health literacy of the whole people, and promoting the extension of high-quality medical resources to grassroots communities. through these collaborative efforts, the public will be encouraged to adopt proactive health behaviors and further promote the realization of the strategic goal of "healthy china". in the future, helian will continue to uphold the mission of "people-oriented, improving daily health", and is committed to providing people with personalized health management solutions through technological innovation and digital means, helping to build a healthier and more harmonious society.
deep insights into health behaviors
it is worth mentioning that helion, with national health as the core, worked with ipsos ipsos to deeply analyze the decision-making mechanism of health behavior to complete the insight report. the sem model can comprehensively analyze multiple causal relationships and potential variables, helping to understand and promote the practice and integration of health concepts.
the report surveyed more than 1,000 respondents from 161 cities, and the survey projects involved eight representative groups' self-perception of health, active health behavior performance and influencing factors. through in-depth analysis of the public's health behavior, the report strengthens the public's attention and understanding of "active health", making health more accessible, more inclusive and more sustainable.
zhang yuzhu liu ji
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