yingkang yisheng was selected for the 2024 ecological brand certification to create a new paradigm for the big health ecology
2024-09-21
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in the ecological era of symbiosis and common prosperity, the significance of ecological brands lies in promoting paradigm change, reshaping the value relationship between people and enterprises, enterprises and enterprises, and enterprises and society, and achieving high-quality and sustainable development.
on september 19, the 2024 (3rd) eco-brand conference, co-hosted by the brand office of xinhua news agency, xinhua publishing house, kantar group, caijing magazine, and said business school of oxford university, was held in qingdao. with the theme of "boundless ecology, unlimited value", this conference deeply explored the new paradigm of the era of "ecological brand-ecological enterprise-ecological economy" and released the 2024 eco-brand certification list. among them, yingkang yisheng was selected into the "breakthrough" quadrant of ecological brands by virtue of its new paradigm of big health ecology, becoming a big health ecological brand on the list for two consecutive years.
the reason behind this honor is that yingkang yisheng has always adhered to the principle of "experience, evolution, and win-win". liu gang, general manager of yingkang yisheng's operations, said during the on-site sharing that experience means that users' unmet needs can always be interacted with; evolution means that new models from products to iot scenarios can be continuously iterated to meet users' new experiences; and win-win means that more ecological parties join in and more ecological values are shared.
yingkang yisheng obtained "ecological brand certification"
experience first, meeting new user interaction needs
an ecological brand is a new brand paradigm that is created through co-creation with users and ecological partners, continuously providing a boundless and continuously iterative overall value experience, and ultimately achieving win-win symbiosis between lifelong users and all parties in the ecosystem, creating a value cycle for society.
as a large health ecological brand under haier group, yingkang yisheng is rooted in the 1 billion family users served by haier in the past 40 years, from focusing on the quality of life to caring for the quality of life. at the beginning of its establishment, yingkang yisheng proposed the concept of "doctor-patient integration", transforming "patients running around the department" into "doctors and nurses running around patients", and iterating the experience around the patient's entire life cycle. not only throughout medical services, "doctor-patient integration" is also reflected in the research and development of life sciences and biotechnology, focusing on users rather than products.
in the field of life sciences, yingkang yisheng focused on the pain points of biological sample libraries, such as cumbersome manual operations and high risks of exposure at room temperature, and continuously interacted with users and experts to achieve three major upgrades of biological sample libraries from informatization, automation to intelligence. the "world's fourth generation biological sample library-life ark" came into being, achieving 100% space utilization, 28 times higher storage efficiency, and zero exposure risk for emergency transfers.
experience has become an indispensable bridge between users and brands. through in-depth interaction, yingkang yisheng continuously explores those unmet needs, uses technology and digital intelligence as the driving engine, focuses on difficulties, clears bottlenecks, and solves pain points, continuously bringing users iterative and upgraded value experience, while also transforming it into an inexhaustible source of development for the company itself.
continuous evolution, iterative scene ecological new model
in today's complex and ever-changing market environment, the boundaries of corporate development are becoming increasingly blurred, and traditional business models are facing unprecedented challenges. taking user experience iteration as the direction, building an ecological enterprise with ecological partners competing to join in co-creation has become a new direction of current development.
yingkang yisheng deeply grasps the new zero-distance experience brought by the internet of things, transforms the hardware solution into the internet of things ecological solution, and continuously iterates new models from products to internet of things scenarios to meet user needs, forming 20 types of scenarios such as internet of things scientific research, internet of things medical care, and internet of things care. by magnifying the advantages of low-temperature storage, promoting multi-disciplinary and cross-field integration and innovation with digitalization, artificial intelligence, clinical medicine, biotechnology, etc., multiple solutions are formed to accelerate corporate transformation and continuously release new momentum.
for example, the cooperation between haier biomedical, a subsidiary of yingkang yisheng, and the second affiliated hospital of soochow university originated from the ultra-low temperature refrigerator equipment for drug storage. as the needs of hospitals and patients continue to increase, the two parties continue to co-create and innovate to evolve a digital and intelligent scenario solution for the entire process of hospital medication, which can meet the medication needs of outpatient clinics, emergency departments, inpatient pharmacies, and intravenous preparation centers in different scenarios, and achieve zero errors in patient medication, zero exposure of medical staff in medication dispensing, and zero waste of hospital medication management, truly achieving "returning time to medical staff and returning medical staff to patients". not only that, haier biomedical continues to evolve along the pharmaceutical industry chain, extending the medication scenario forward to the research and development and manufacturing scenarios of drugs, and can provide users with intelligent solutions around laboratory research, cell culture and amplification, and temperature-controlled storage of samples and stock solutions to accelerate drug discovery and research. in this ecosystem, user experience value, scientist research value, and corporate commercial value have achieved a win-win situation.
the country's first intelligent labeling and medicine placement machine is located in the intravenous preparation center of the second affiliated hospital of soochow university
from product brands to scene brands, and then to today's ecological brands, each leap is a continuous evolution of corporate strategy, and it is also a reflection of a deep insight into the trends of the times and user needs. with the release of ecological value, the value of all parties has been increased. today, yingkang life has served tens of thousands of scientists, hundreds of thousands of medical experts, millions of patients and home users. it has three listed companies, haier bio, yingkang life, and shanghai laishi, and has realized a three-wheel drive industry structure driven by clinical medicine and supported by life sciences and biotechnology. its business and services cover more than 160 countries and regions around the world.
create win-win situations together and empower new development of ecological economy
in the "ecological brand development report (2024)" launched on site, the definition of ecological economy was clarified: in the process of industrial digitalization and intelligentization, the ecological economy takes the new generation of science and technology as an important driving force, and the intelligent interactive engine as the main carrier of sharing and empowerment, promoting resource sharing, value win-win, and reconstruction of various industries among diverse ecological partners within the ecosystem, thereby achieving high-quality development, inclusive and equitable growth, and a new economic model that maximizes the value of all parties in the ecosystem.
eco-brand development report (2024) released
based on years of accumulation of medical and health service capabilities, yingkang yisheng has built an integrated and innovative intelligent interactive system. in this system, users are zero-distance and the ecosystem is borderless, which can realize the interaction of the ecological chain of the big health industry and maximize the value of all parties in the ecosystem.
taking the first national medical and engineering technology innovation industrialization platform "haiyihui" led by yingkang yisheng as an example, it has achieved co-creation and win-win through a cross-border efficient and collaborative ecological model, and promoted the development of the big health industry system towards knowledge-intensive and high-tech levels. in the industrial transformation process of targeted sub-hypothermia brain nerve protection technology for stroke, one of the three diseases with the highest mortality rate in the world, the capital medical university team has overcome challenges in multiple links such as production process, clinical trials, and capital investment, and has explored and developed an engineering prototype, greatly shortening the industrial transformation cycle.
it can be seen that the ecological model is gradually reshaping all industries, promoting deep integration and coordinated development among industries, continuously creating the best experience for users, and promoting economic development to a win-win ecological economy.
2024 eco-brand certification list
liu gang said that we will continue to adhere to original technological innovation, clinical value innovation, and ecological cooperation innovation. internally, we will drive the self-evolution of each self-organization with the people-first integration, and externally, we will promote the maximization of the value of all parties in the ecosystem with the zero boundary of the ecosystem, and jointly realize the vision of "all people in the world, healthy for life".
eco-brands promote society to be more open, collaborative and efficient through resource sharing, value co-creation and win-win cooperation. through borderless cooperation and innovation, yingkang yisheng works with diverse ecological partners to create a new economic model of ecological economy, provide global users with smarter scientific research services, high-level medical technologies and more innovative clinical applications, and better contribute to the continuous improvement of public health and well-being.
edited by: rwzh4
