news

in recent years

the short drama relies on the ups and downs of the plot

becoming the new favorite in the short video field

however, while short dramas are developing rapidly

similar and inferior content is increasingly criticized

vulgar, violent, borderline

many short dramas were removed from the shelves due to violations

recently

short drama "i opened a supermarket in ancient times"

because of vulgar and indecent content

removed from the entire network

according to the reporter, "i open a supermarket in ancient times" has a total of 84 episodes, and the main content is that a young man travels back to ancient times with a supermarket and sells modern products to ancient people, which leads to funny plots due to information asymmetry. however, some of the plots and dialogues have sparked heated discussions among netizens, and are suspected of being "borderline" and "vulgar in content."
　　

xiaoyun, who loves watching short dramas, complained to reporters: "in this drama, the male protagonist makes the concubines wear bras to see whose breasts are bigger, and gives the emperor blue pills. there are many similar indecent plots. it is just relying on skirting the line to gain traffic. many women's private belongings are also openly made fun of in this drama."

the production company

guangxi shanhaixingchen culture media co., ltd. issued an announcement stating

after review, it was found

this short play does exist

vulgar and indecent content and other violations

the company has immediately taken

the measures of removing the whole network from shelves and permanently sealing the storage

this is not the first time that micro-short dramas have been exposed for chaos. previously, micro-short dramas such as "return to 1990: the life of the richest man", "return to 1990: the domineering life", and "the black lotus manual for advancing to the top" were taken offline on multiple platforms and banned from being broadcast due to problems such as vulgar content and deviation in value orientation.

on september 11, the wechat public platform operation center also issued an announcement stating that a total of 479 illegal short dramas, including "ordinary road", "the return of the urban dragon king", and "return to 1990: the life of the richest man", have been removed from the shelves recently, and 46 illegal mini-programs have been removed from the shelves.

audiences look forward to high-quality short dramas

"traffic" short dramas usher in strict supervision

the reporter reviewed and sorted out the notices of various platforms removing vulgar short dramas and found that thesemicro-short dramas generally have problems such as malicious rendering of violent and bloody scenes, violation of social ethics and morals, promotion of feudal superstition, vulgar content, and deviation in value orientation.

on social platforms

more and more viewers are saying

“can the values ​​of short dramas be more normal?”

facing the rapidly growing short drama market

regulatory measures are also being strengthened

since the end of 2023, the state administration of radio, film and television has introduced a series of management measures to address the problems in micro-short dramas. on june 1 this year, the state administration of radio, film and television issued the "notice on further coordinating development and safety to promote the healthy and prosperous development of the online micro-short drama industry", launching a series of special rectifications on online micro-short dramas, and many illegal works were removed from the line.
　　

in terms of content review, the "latest work tips on the registration of micro-short dramas" requires that micro-short dramas be divided into three categories according to the total investment amount, and undergo classified and layered review.

on the platform side, wechat, douyin, kuaishou, etc. have successively announced the details of micro-short drama filing to strengthen standardized management. within the industry, the china television artists association established a micro-short drama professional committee in may, calling for the industry to develop self-discipline.

low-quality short dramas are being phased out

urgent need for refined and standardized exploration

statistics show that the market size of short dramas has reached 37.39 billion yuan in 2023, a year-on-year increase of 267.65%, and is expected to exceed 100 billion yuan in 2027. the "statistical report on the development of china's internet" shows that as of june this year, the number of internet users in my country is nearly 1.1 billion, of which more than 50% watch short dramas.industry insiders generally believe that 2024 will be the year when low-quality micro-short dramas will be eliminated at an accelerated pace, which will also force the micro-short drama market to move towards high-quality and standardized development.

industry insiders believe that the future direction of micro-short dramas is to promote both regulation and prosperity. the reporter learned that the "notice on further strengthening the management of online micro-short dramas and implementing the creation improvement plan" issued by the state administration of radio, film and television clearly states that it is necessary to reward the good and punish the bad, and to promote the continuous standardization of the dissemination order of online micro-short dramas and the steady improvement of content quality.

"the number of short dramas currently cannot meet the needs of the audience, and there is a gap in the market. it is better to polish a drama carefully than to produce it in a crude way." zhang congcong, a producer of a zhejiang film and television company, told reporters that short dramas need to continue to explore the path of high-quality and professional development. producing "small and beautiful" short dramas, conveying the direction of good content, and letting people see the beauty is the main theme of creating short dramas.

guan ling, dean of the broadcasting research institute of communication university of china, director of the center for media convergence and art innovation, and professor of the school of drama, film and television, said: "the development of micro-short dramas has gone through three stages: the embryonic stage of wild growth, the stage of being included in supervision, and the mature stage of gradually entering the high-quality stage. at this stage, high-quality representative works need to emerge to guide the sustainable development of the industry."