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today, the iphone 16 series and huawei mate xt tri-fold screen mobile phone are released at the same time.

the former is the same as last year, with the standard version and plus of iphone 16 breaking prices again, while the pro and pro max are "hard to come by"; and the mate xt was sold out in seconds online.

a reporter from the science and technology innovation board daily visited the official apple store in luohu district, shenzhen, and found that there were still queues to pick up the machines until noon, and there were also many scalpers holding paper bags waiting to recycle the machines.

an apple store clerk told the reporter of the science and technology innovation board daily that the standard version of the iphone 16 series is still in stock, but the pro and pro max versions still need to be pre-ordered and it is still unclear when they will arrive. "if you have participated in the 'iphone annual renewal plan', you can come to the store to try it out in 4 days, and there may be priority for spot stocks.

instant retail competition for dividends

"i received a text message reminding me of the shipment yesterday, but i didn't get up this morning. i didn't expect to receive it so soon." on the same day, when the products were first put on sale on third-party platforms and offline stores, the first batch of users who placed orders through tmall and the official website had received door-to-door delivery by the courier.

this year, more and more e-commerce and instant retail platforms have joined apple's new product launch activities. the "instant retail consumer electronics industry white paper" shows that instant retail has become an important way for mobile phone brands to launch new products and expand the market scale. in the past three years, consumer electronics categories have achieved rapid growth in the instant retail market. from 2021 to 2026, the annual compound growth rate is expected to reach 68.5%, and the scale of the instant retail consumer electronics industry will exceed 100 billion in 2026.

as apple's only official flagship store on e-commerce platforms, the first batch of consumers who placed orders through tmall and the official website received notifications of door-to-door delivery of their phones as soon as they went on sale on third-party platforms and offline stores.

the reporter learned from taobao tmall that the iphone 16 pro and iphone 16 pro max in desert gold color are the most popular. the first batch of supplies sold out in seconds after they went on sale. tmall replenished the stock overnight, as many as 15 times within an hour, to ensure that the supply is always sufficient.

tmall said that the official flagship iphone 16 on the tmall apple store has more stock and is authentic, with the same rights and interests as the apple official website. it is reported that the number of fans of the tmall apple store official flagship store has reached 26.45 million, and the number of fans increased by 420,000 in just three days from the release of the new product to the pre-order.

meituan told reporters that this year, nearly 7,000 apple authorized stores across the country will simultaneously sell new phones through meituan's "takeout sales". the number of new stores has increased compared to last year, and the stores are mainly concentrated in third- and fourth-tier cities and county areas.

the person in charge of an apple authorized store in jinghong, yunnan said that currently more than 60% of the store’s online sales come from instant retail channels such as meituan flash sales, and this year the supply of new iphone 16 phones is more sufficient.

ele.me announced that it has reached cooperation with 4,000 apple authorized stores this year, and ele.me consumers can get a new phone in as fast as half an hour.

there are still queues offline, scalpers: iphone 16 standard version and plus have been sold out

"i don't want to wait even for one second. i must get the new product as soon as possible!" at 8:00:32 on september 20, at a suning store, mr. rong, a veteran apple fan, exchanged his old phone for a new one and purchased an iphone 16 pro max. he chose the 256gb version and the popular desert color.

it is worth noting that there was also a long queue at the iphone counter of hema x member store. according to hema’s official information, hema x member store started selling iphone 16 series at the same time, and consumers can buy it in stock without making an appointment.

a scalper told the science and technology innovation board daily that the standard and plus versions of the iphone 16 have broken their issue prices, and they no longer recycle the standard and plus versions. "now we mainly recycle the pro and pro max versions. we can't make much money by reselling them now, and we mainly earn a fee for our hard work."

the quotation from the second-hand recycler

after asking several recycling merchants, the reporter learned that this year's iphone 16 pro has a very small premium, only 100-200 yuan. the iphone 16 pro max, especially the new color of desert gold titanium, can increase the price by 300-400 yuan.

a similar situation occurred in hong kong, which is separated from shenzhen by a river. the standard and plus versions were not in demand, while the pro and pro max versions were out of stock.

after receiving the first iphone 16 pro, one consumer chose to refuse it. the consumer told the reporter: "no scalper was willing to buy the color i ordered, and the iphone 16 pro cannot use apple intelligence this year. i think i can wait until double eleven to buy it, at least the price will be much better."

yu chengdong personally supports huawei's tri-fold phone

on september 7, the pre-order for huawei mate xt master exploded the market, with the number of reservations on huawei mall exceeding 6 million.

in suning.com's nanjing xinjiekou store, two new triple-folding screen phones are displayed in a prominent position at the entrance. "since the arrival of the huawei mate xt, the customer flow in the experience area has nearly doubled," a store staff member told reporters.

"as soon as the phone was released, i rushed to suning to experience it and made a reservation without hesitation," said mr. li, who was placing an order for the huawei mate xt at a suning store.

richard yu, chairman of huawei's device bg, personally visited the huawei flagship store in shanghai today to deliver mobile phones to the first batch of tri-fold screen users. richard yu said that the number of pre-orders has now exceeded 6 million, and huawei is also working overtime to increase production capacity.

huawei's mate xt tri-fold screen phone is also selling well online. huawei's official online platform shows that all models of the mate xt were sold out in an instant. currently, the official website is out of stock, and the purchase page shows "in line". huawei mall shows that it will be released again at 10:08 on september 21.

from the second-hand platform, we can see that many sellers who received the first batch of goods have put the mate xt tri-fold screen mobile phone on the shelves, and the premium has been reduced from the previous 20,000 to 30,000 yuan to a premium of about 10,000 yuan.