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chao news client reporter xu baier correspondent guan xuan

on september 15, the final of the 6th "li yi hua xia" hanfu model competition south china division was held at the golden coast of binhai bay in dongguan. the binhai bay fashion culture and tourism season and the 2024 dongguan trendy ecological camping festival (binhai bay special) were launched simultaneously.

from september 15 to 16, the "binhai shengming moon·bay area share this moment" dongguan city 2024 mid-autumn festival cultural tourism season event was held at the golden coast of binhaiwan new area, dongguan. the event integrates the three major ips of "binhai shengming moon·bay area share this moment" 2024 dongguan mid-autumn festival gala, the 6th "li yi huaxia" hanfu model competition south china division finals and 2024 trendy dongguan·ecological camping festival (binhai bay special), providing citizens with a feast of art and culture for the benefit of the people with high-quality cultural supply, so that the general public can enjoy a unique experience of the integration of traditional mid-autumn customs and cultural tourism life.

in the final of the 6th "li yi hua xia" hanfu model competition in south china, 100 contestants from guangdong, guangxi, jiangxi, fujian, hainan and other places participated in the competition, and the sohu video live broadcast received over 18.7 million hits. after three rounds of fierce competition in demeanor, self-selection and expressiveness, beimu qianqing, qianqianyi and anning nina (all online names) won the first, second and third place in the final of the 6th "li yi hua xia" hanfu model competition in south china.

it is reported that "li yi hua xia" is the first large-scale hanfu competition in china, and is also one of the hanfu competitions with the widest coverage, the largest number of participants and the widest influence in china. it has 7 major competition areas and more than 60 city competition sites, and has entered its sixth session. the competition presents china's excellent traditional culture in a fashionable and youthful way, and gradually cultivates hanfu culture into a popular lifestyle for young people.

dongguan is a new first-tier city with an average age of about 34. "li yi hua xia" landed in the guangdong-hong kong-macao greater bay area for the first time, and chose dongguan to hold the south china finals, which coincides with the cultural atmosphere and youthful vitality of this city. in addition, dongguan has a superior geographical location, located in the core area of ​​the guangdong-hong kong-macao greater bay area, with strong regional influence and radiation, providing good conditions for the holding of cultural activities such as "li yi hua xia", which is conducive to promoting the development and exchange of regional culture.

in addition, the final of the "li yi hua xia" hanfu model competition (south china division) is also the first event of the marina bay fashion culture and tourism season. the launch ceremony of the "marina bay fashion culture and tourism season" was held on the same day. the logo and mascot "binbin" of the marina bay fashion culture and tourism season were officially unveiled, and the guests and citizens witnessed this beautiful moment together.

it is reported that from september to october this year, the marina bay new area will dig deep into the city's characteristics such as "coastal", "fashion" and "openness" to create the marina bay fashion cultural tourism season, focusing on four major themes such as "trendy culture", "vibrant events", "remembering history" and "green and beautiful new district", and planning more than 10 cultural and sports activities. it will launch a number of large-scale special activities, including the "binhai shengming bay area share this moment" mid-autumn festival theme event, the guangdong-hong kong-macao greater bay area city cycling challenge, the guangdong-hong kong-macao greater bay area youth basketball cultural festival, the anti-drug pioneer lin zexu's family style exhibition guangdong-hong kong-macao tour, etc., which are colorful and carefully prepared a cultural and tourism "gluttonous feast" for the citizens.

in the name of culture and tourism, dongguan invites guests from home and abroad to a cultural feast that transcends time and space. on the evening of september 16, the 2024 dongguan mid-autumn festival gala, "binhai shengming yue·bay area sharing this moment", will be held at the golden coast of dongguan binhai bay. this is the third year that dongguan has held a mid-autumn festival cultural and tourism performance, following the "mid-autumn keyuan lingnan garden live show" and "huangqishan mid-autumn wonderful night". this is not only a heartfelt tribute to traditional culture, but also a strategic move for dongguan to lay out at a high level, drive urban development with culture and tourism, and activate the holiday consumer market.

in this golden autumn season, let us meet in dongguan to appreciate the beauty of the full moon, feel the charm of culture, and witness the magnificent transformation of this city under the illumination of cultural confidence.

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