more than 100 fashion brands debut at 2024 guangdong fashion week
2024-09-20
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guangzhou, september 20 (reporter cai minjie) the 2024 guangdong fashion week - autumn (34th) kicked off in guangzhou on the 20th. the latest seasonal trends, color matching, fabric innovations and design concepts will debut at this fashion week, providing visual experience and inspiration for the fashion industry.
more than 100 fashion brands appeared at the 2024 guangdong fashion week. photo by reporter chen jimin
on the opening day, lifestyle brands and illustrators from northern europe teamed up to create a series of patterns such as swallows and dala horses, presenting illustration art in clothing and home products with different production techniques; some brands also used tough contours and special deconstruction forms in their designs, incorporating the diverse expressions of urban sports and "high street wasteland", and adding craft designs such as washing, pursuing the collision of modern technology and retro nostalgia.
more than 100 fashion brands appeared at the 2024 guangdong fashion week. photo by reporter chen jimin
in addition, some cheongsam brands use intangible cultural heritage skills and oriental aesthetics as creative inspiration. by deeply exploring and inheriting traditional chinese crafts, such as the exquisiteness of guangdong embroidery and the elegance and agility of xiangyunsha, they cleverly combine ancient handicrafts with modern design concepts to create fashionable works that have both profound cultural heritage and conform to modern aesthetics.
as one of the famous fashion weeks in the mainland, guangdong fashion week is based in the bay area and looks to the world, gathering the strength of all parties to build the first platform for the "first debut" of the fashion industry. during the 10-day schedule of this fashion week, there are more than 100 fashion brands, 200 designers, 500 enterprises or institutions, involving 20 industrial belts across the country directly or indirectly participating, holding 81 fashion activities such as new product releases, brand orders, fashion exhibitions, economic and trade exchanges, conferences and forums, trade exhibitions and awards ceremonies.
in promoting the development of foreign trade, guangdong fashion week provides support for the internationalization of the industry. during this fashion week, shaxi leisure clothing foreign trade base and dalang woolen textile national foreign trade transformation base both held brand joint exhibitions, relying on a strong supply chain system, advanced manufacturing technology and innovative design concepts, and working together to promote the fashion industry in the two places to leap to the high end of the value chain.
the textile and garment industry is a traditional advantageous industry in panyu district. by the end of 2023, panyu will have more than 34,000 garment companies, of which more than 7,200 are garment manufacturing companies, accounting for more than 30% of the city's total.
this fashion week was held in panyu district, which is an important pole of guangdong's clothing industry and has made frequent moves in the development of the fashion industry in recent years. local officials attach great importance to the cultivation and development of the fashion industry and have opened up channels for in-depth cooperation with the fashion industry in the united states, italy, finland, hong kong and macao.
with the help of the platform built by this guangdong fashion week, the guangdong provincial department of commerce will hold the "guangdong trade nationwide" guangdong clothing and new energy vehicle promotion activities, taking advantage of the clothing industry exhibition, and organizing guangdong enterprises in the clothing industry, especially foreign trade clothing enterprises, to appear in a unified image of "guangdong trade nationwide" and "guangdong foreign trade quality products china tour (guangzhou)", focusing on the scale and professional style of guangdong's clothing industry, and expanding the influence of guangdong's clothing brands and clothing culture. (end)
