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"cooling subsidy" is here! tmall's autumn and winter clothing brands offer 50% off on new products

2024-09-20

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zhu yao, reporter of chao news client
the hot weather in hangzhou has not yet faded, but many people are already thinking about autumn and winter clothes. just now, tmall suddenly launched a "large cooling subsidy" and launched a new autumn and winter clothing product venue.
this 50% off event for new fall and winter products covers 300,000 fall and winter hot items. uniqlo, alexanderwang, tommy hilfiger, bosideng and thousands of other first-line brands collectively offer discounts on tmall. from down jackets to jackets, from woolen coats to dresses, from boots to bags, covering all categories of clothing, shoes, bags and other apparel.
consumers can open taobao on their mobile phones and search for "large cooling subsidies", "50% off clothing", and "50% off venue" to reach the venue and receive coupons issued by the platform. there are three tiers: 99-50, 299-150, and 799-300.
what are the hot items that you can buy without blinking? the same dzzit skirt as zhou dongyu, the popular american t-shirt of the trendy brand dangerouspeople managed by xue zhiqian, the king-level retro jeans of acne studios that contracted most of the celebrity wardrobes... these celebrity-like items that have become popular on xiaohongshu not only appeared in the tmall clothing 50% off venue this time, but also have sufficient supply.
cold air is being delivered strongly, and down brands such as bosideng, yaya, and xuezhongfei are making collective efforts on tmall. bosideng's treasure, yi yangqianxi's same down jacket, is as low as 50% off after receiving coupons. there are also many down items that can be bought within 100 yuan, such as xuezhongfei's light down vest and yaya's light down jacket, which means you can take them home with the money for 2 cups of coffee.
the national day holiday is coming, and travel outfits are very popular. camel's outdoor hiking shoes, ray-ban sunglasses, and uniqlo's air cotton jackets are all 50% off after receiving coupons. oakley's new cycling glasses were very popular on xiaohongshu before, and they are hard to find. after receiving coupons, they are as low as 50% off. there are also jackets and coats from toteme, a representative of the old money style, which are effortlessly fashionable.
this time, tmall’s 50% off event for clothing is unprecedented. in a season when the temperature can go from 30°c to 15°c in a second, the season’s big-name new products with super high cost-effectiveness can meet all consumers’ shopping needs during the long holiday travel season and the cooling season.
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