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on september 20, the 2024 beijing cultural forum - "cultural communication: film and television production and contemporary expression" parallel forum opened in beijing. on the morning of the same day, the state administration of radio, film and television and the beijing municipal radio, film and television bureau jointly held a press conference to release the results of the online cultural program "shine! grand canal".

ten responsible comrades witnessed this cultural event together, including yang guorui, member of the party leadership group and deputy director of the state administration of radio and television; ma jun, deputy mayor of beijing; feng shengyong, director of the network audiovisual program management department of the state administration of radio and television; huo zhijing, deputy director of the publicity department of the beijing municipal committee of the communist party of china and director of the municipal film bureau; peng yun, deputy director of the literature and art bureau of the central propaganda department; wang jiequn, director of the beijing municipal radio and television bureau; li jianhua, deputy director of the publicity department of the shandong provincial committee of the communist party of china and secretary of the party leadership group and director of the shandong provincial radio and television bureau; cao zhengping, director of the hebei provincial radio and television bureau; guo xinyao, member of the standing committee of the cangzhou municipal committee of the communist party of china and minister of the propaganda department; and zhang lina, vice president of alibaba greater entertainment and editor-in-chief of youku.

blue and white porcelain scoops up water, a new chapter for the thousand-year-old canal

a grand canal is half of the history of china. the grand canal of china has a history of 2,500 years, starting from the spring and autumn period and flourishing in the sui and tang dynasties. today, it has become a beautiful ribbon connecting the north and the south on the geographical map, running through eight provinces (cities) including beijing and tianjin, and connecting five major water systems such as the haihe river and the yellow river. it is the "artificial mother river" of the chinese nation. on the 10th anniversary of the successful application of the grand canal of china for world heritage status, the online cultural program "shine! grand canal" was officially launched under the guidance of the network audiovisual program management department of the state administration of radio, film and television, planned by the beijing radio and television bureau, produced by youku, and produced by youku humanities studio, to pay tribute to this brilliant and civilized river.

"shine! grand canal" is a project supported by the national radio and television administration's 2023-2024 "online audiovisual program quality creation and communication project". it has been included in beijing's "national cultural center construction key task list" and is also a key art and literature project of the beijing municipal radio and television bureau's "beijing grand audiovisual".

the launch of "shine! grand canal" presented the flow and inheritance of the soul of the canal water. the event first released the pilot film of the program "shine! grand canal". the scene of the grand canal was like a dynamic and vivid painting, slowly unfolding in front of everyone. at the launch session, the big screen also showed the production process of the grand canal version of the blue and white porcelain "baoyue bottle" and the scene of the program team collecting canal water on the bank of the grand canal in tongzhou, beijing. as the guests slowly poured the water in the "baoyue bottle" into the launch platform, the entire grand canal of china was lit up and the program officially set sail.

the river rhyme is long, and the ancient and modern times reflect each other's glory

"ships and boats are carrying grain for three thousand miles, and lights are on in ten thousand houses along the river" is a vivid portrayal of the busy water transport on the ancient canal; the ships and boats, and the busy families are a picture of the happy times on both sides of the canal today.

the filming and production of "shine! the grand canal" received strong support from the propaganda departments and radio and television bureaus of the eight provinces (cities) along the grand canal. local governments worked together to showcase the "national stars shining" of the grand canal. local museums provided rich historical and cultural information, and intangible cultural heritage inheritors from various places told stories from ancient times to the present, helping the creators to visit the people living by the canal...

through clue collection, documentary visits, and the canal shining night, the program tells the shining moments and stories of the people in the canal basin from the four dimensions of "ancient, modern, chinese and foreign", immersively depicting the beautiful picture of the ancient and modern canal, and deeply exploring the historical value and practical significance of the grand canal.

the program focuses on the natural scenery, historical culture, and ecological protection on both sides of the canal, and deeply explores the historical and practical significance of the grand canal. youku humanities will also use new technologies and new perspectives such as ai in the program to present a happy history from the "macro + micro" perspective, tell a vivid story from the "objective + subjective" perspective, and express warm human feelings from the "history + story" perspective. deeply explore the historical value and practical significance of the grand canal, and pass on the chinese cultural stories that have been flowing for thousands of years to young audiences.

shining in people, a new expression of chinese civilization

what is the sparkle of "shine! the grand canal"? wang xiaonan, general manager of youku humanities, believes that it is the echo of the heritage of the cities along the canal and the fate of ordinary people, and the vivid chinese civilization in terms of history, geography, and society. "youku humanities has long advocated the concept of 'humanity in people'. in the program, we always put 'people' in the first place in production and expression of the times. this may be the key to open the program." wang xiaonan introduced.

it is reported that "shine! the grand canal" will be exclusively broadcast on youku in december 2024. "the grand canal has the answers to your and my life questions." with the official launch of "shine! the grand canal", the answers may be revealed one after another, so stay tuned.