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recently, the costume love drama "the flowing water" starring ren jialun and li landi was aired.

many viewers who are keen on ancient idol dramas gathered in the front row to watch. many netizens were puzzled by the sadomasochistic love story of the male and female protagonists, and said that they could no longer have a good impression of the plot where "the male protagonist abuses the female protagonist thousands of times, but the female protagonist still treats the male protagonist like her first love"...

with ancient idol dramas in vogue, why is it that the abusive love stories that “everyone is crazy about” are no longer able to make a splash?

01

with frequent scenes of female abuse, is there still a market for "crazy criticism" of ancient idol dramas?

the drama "the flowing water" is adapted from xiao lou's novel of the same name "the flowing water" and tells the story of xiao wuxia (played by ren jialun), the young lord of yueluo city, who has been lurking in liang state for many years under the pseudonym wei zhao and is branded as a treacherous minister. the heroine jiang ci (played by li landi) accidentally falls into the hero's painstakingly arranged plan, and the two of them take this opportunity to stage a love-hate relationship concerning their country.

after the premiere, many netizens were attracted by the complete political plot in the series. they believed that all the characters in the play were good at strategy and were wary of each other. the open and secret struggles among the emperor, ministers, and various forces made the audience feel very excited.

veteran actors such as zhang fengyi and wen zhengrong joined the cast and gave wonderful performances. a group of smart people were scheming against each other, and the plot was full of mysteries. each person had 800 ideas in their heads, which added a lot to the power struggle atmosphere of the show.

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at the same time, in terms of the emotional line, the "sadomasochistic" plot between the male and female protagonists is undoubtedly the biggest highlight of this drama.

many viewers think that the series has a fast pace and an exciting plot, and the ups and downs of the relationship make people have a strong expectation for the development of the plot. the "crazy character settings" of the male and female protagonists also add the label of "cool drama" to the series.

the "everyone is crazy" tragic love-hate drama is very exciting to watch. some netizens joked that as a worker, they urgently need to watch such a drama for some "stimulation" in their numb life.

however, there are many different opinions on the plot setting, which is highly subjective and closely related to personal preferences. some people like it, while others are bound to hold the opposite attitude.

many netizens complained that the plot setting was too abrupt and unreasonable, and that the ancient idol drama routine was obviously clichéd.

in the early stage, the male protagonist wanted to kill the female protagonist everywhere. this setting, which seems to have a deep hatred and can hurt innocent people at will, is "frown-inducing". the mary sue plot in which the victim falls in love with the abuser can no longer arouse the interest of the audience.

according to the routine of previous idol dramas, although the hero abuses the heroine to death in the early stage, the heroine has to put aside the past grudges and fall in love with the hero mindlessly in the later stage, as if she is performing stockholm love. this kind of "sadomasochism" plot is somewhat difficult to empathize with.

what is even more unacceptable is that many viewers have found that there are many scenes of "abusing women" in this drama. the male protagonist has tried to kill the female protagonist several times, which is too violent. there are endless scenes of strangling, stabbing, and torturing.

when the hero and heroine met for the first time, the heroine was strangled, stabbed, and poisoned, and was given a cruel three-piece set of punishment.

in the subsequent plot, the heroine was either injured or poisoned. in just four episodes, she was killed twice by the hero, including by cutting her neck, strangling her wounds, etc.

there are even scenes of women being tortured using large-scale methods such as water torture and ant torture, which are chilling.

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it is not groundless that netizens call this "the most miserable female protagonist in history".

unlike the intimidation and threats in other dramas, every threat from the male protagonist involves blood and knives. the drama uses a lot of words to depict the abuse of the female protagonist, which inevitably makes people feel disgusted and disgusted.

02

the male and female protagonists were criticized? whose fault is it?

it is not groundless that netizens call this "the most miserable female protagonist in history".

"the flowing water" is starred by ren jialun and li landi, who have also caused quite a bit of controversy.

as a popular male lead in ancient costume dramas, ren jialun was inevitably compared with his previous roles. in this drama, many netizens questioned the serious homogeneity of the male lead's personality, acting skills, and makeup.

in the drama, xiao wuxia, played by ren jialun, is described as "a man with stunning beauty", but netizens do not agree with the casting and believe that ren jialun is not suitable for this character.

his costume look is not much different from before, especially the wig on his head, which is still criticized for being too high.

in terms of acting, ren jialun didn't see any breakthrough this time. he still retained the style of frowning before encountering something. netizens complained that he was wooden and dull, and unable to arouse empathy.

from "son of zhou" to "under the power", all of ren jialun's popular works are costume dramas.

however, if this "one trick to rule them all" model is not innovated and more highlights in acting are added, the audience will often become bored.

the acting skills of the heroine li landi have been recognized by some audiences. many netizens think that li landi's eyes are very lively, which can make people quickly get into the play. there is a very spiritual feeling, which is eye-catching in the ancient puppet market where vases are everywhere.

however, her figure was criticized by the audience, especially her ancient costume style, which was once again pointed out that she was too fat and had no neck, and her posture was poor.

the problems that appeared in previous dramas such as "dream back" and "stars fall into sugar" have not been improved.

in general, the audience doesn't have a good impression of the male and female protagonists, and their performances are not outstanding. in addition, the emotional line is weak and the cp is not easy to support, so now this drama has become a "failure" in the hearts of the audience.

03

ancient idol dramas are popular, but are they no longer a traffic secret?

on september 19, the tv series "the flowing water" was online for six days, and the popularity value on tencent exceeded 25,000. according to yunhe data, the market share was only 7.6%, with an average of 3.907 million per episode.

such data is not a good response for an ancient idol drama starring popular young actors and actresses, and it is obvious that it cannot escape the fate of failure.

in recent years, ancient idol dramas have been popular. as the most popular film and television drama theme that can drive traffic, it has always been regarded as the "traffic code", but the ancient idol dramas broadcast in the first half of this year do not seem to be satisfactory.

so far this year, there are only 11 ancient costume dramas with an average episode volume of over 20 million, and the audience can't help but wonder: has the traffic password of ancient costume dramas really failed?

many ancient costume dramas starring popular stars have already flopped, and some of the highly anticipated big-budget dramas have even earned less than 20 million per episode.

for example, the epic flop "fox spirit matchmaker: yue hong chapter" was marketed to be comparable to "joy of life" before its launch, but the ending was dismal, with a douban score of only 5.3 points. the popularity on the site even got a one-minute "9000 experience card", with an average of only 1400 episodes.

apart from the fierce battle over the ranking between chen zheyuan and ju jingyi, the entire series of "chinese paladin iv" did not make any splash. xu kai and yu shuxin's "pray for the dawn" was also very average.

adapted series of such well-known ips are no longer a "traffic guarantee".

after the broadcast of luo yunxi and song yi's "yan xin ji", no one discussed the ending and it flopped silently.

as well as "du huanian", "lieyan", "si hai chong ming", "si fang guan", etc., there is almost no innovation in terms of genre. they want to break the circle through marketing, but they can't even produce a novel poster.

although there is no shortage of fans who cheer for their idols and work hard to collect data, they are ultimately unable to gain a good reputation from the public, which accelerates the arrival of aesthetic fatigue.

there are various reasons why guou’s traffic password failed.

first of all, many popular young actors and actresses who became famous through ancient costume dramas, such as luo yunxi, ren jialun, yang mi, etc., are no longer able to carry the dramas due to their increasing age, and they have not successfully transformed, and they are no longer comfortable returning to the comfort zone of ancient costume dramas.

secondly, there is no forced sense of cp, like the male and female protagonists in "du huanian" whose acting together is too stiff. even though they are hyped up outside the play, it still fails to get the audience into the drama.

finally, the plot is old-fashioned, the plot setting is nothing new, clichéd plots are common, and the aesthetics and routines are still stuck in the past ten years, making the audience less and less interested in watching it.

as a costume idol drama, the routines and plot settings of "the flowing water" are already commonplace to the audience, and it cannot bring freshness to the audience. this is undoubtedly the most fatal. if an ancient idol drama ignores the audience's reputation, then the so-called traffic carrying drama will gradually fail.

the "failure" of these ancient idol dramas is not accidental. audience aesthetic fatigue, lack of content innovation, declining production quality, and vulgar plot settings are all issues that urgently need to be improved in the current ancient idol drama market.

(the pictures in the article are from the internet)