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at the "hello! china" booth, daye embroidery inheritors introduced embroidery bookmarks to foreign friends. photo by reporter shang kaiyuan

on september 19, the three-day 2024 paris international tourism professional exhibition ended at the porte de versailles exhibition center in paris, france. during the exhibition, the "hello! china" booth made a splendid appearance, showing the french people china's rich and colorful tourism resources.

at the "hello! china" booth, anhui, shaanxi, liaoning, hubei, xinjiang and xinhua county of hunan province displayed their local tourism resources. natural landscapes such as huangshan mountain and tianchi lake, as well as intangible cultural heritage displays such as daye embroidery and wudang martial arts, attracted the attention of the audience.

the latest policies and related services for facilitating inbound tourism in china also attracted much attention. the chinese tourism office in paris and the paris branch of industrial and commercial bank of china introduced to french tourists the payment facilitation measures for inbound tourism in china. companies such as china mobile and iflytek displayed their telecommunications service products and simultaneous translation equipment. many chinese airlines introduced their latest air routes to china.

zhang haomiao, director of the chinese tourism office in paris, told reporters that seven cultural and tourism promotion conferences were held during the exhibition, showcasing china's unique tourism resources, travel products and routes to china by theme. "we hope that through the exhibition, more foreign friends will understand china's relevant measures to facilitate inbound tourism, making it easier for them to travel around china."

cronier, head of france asia travel, told reporters that the company has included three chinese tourist routes, namely "classic tour", "inland tour" and "exploration tour", in the 2025 tourism product catalog for vigorous promotion. "china's visa-free policy for france has been extended to the end of 2025. we will provide a variety of choices for french people to visit china with a variety of tourism products," cronier said.

the paris international tourism professional exhibition is the most influential and largest international tourism industry exhibition in france. this exhibition, with the theme of "working together to explore new sustainable horizons", attracted more than 30,000 tourism professionals to participate. (reporter shang kaiyuan)