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live bar september 20th news: according to the american media hollywood reporter, messi has established a production company called 525 rosario.

the report said messi has set up a film and television company called 525 rosario, named after his hometown, which will open stores in miami and los angeles.

the company is a joint venture between the messi family and smuggler entertainment (the production company behind the apple tv+ series messi's world cup). 525 rosario's ceo is tim pastore, who also heads smuggler, which produced messi's world cup, and served as a producer on films such as free solo and the jane goodall documentary jane.

according to the plan, 525 rosario will be responsible for editorial content, possibly producing more non-scripted documentaries, as well as working with advertisers to produce family-friendly programming and commercial brand stories. the new joint venture will be represented by wme.

"entertainment has always been a passion of mine, both on the pitch and beyond," messi said. "the opportunity to continue the projects we have created with smuggler entertainment and to create content and experiences around the world through this new company is a huge motivation for me."

tim pastore noted: "this new business aims to highlight and celebrate everything messi stands for through a broad range of premium content, community outreach and family-focused events around the world. we are extremely grateful to messi and his family for this opportunity to create and collaborate with local and global audiences in media experiences that push the boundaries of traditional genres."

a statement from the messi family added: "our purpose remains to inspire and connect people around the world in new ways, and we look forward to this adventure. we hope to continue to advance in entertainment, bringing new initiatives and products with global impact through innovative stories, shows and experiences."