milan fashion week sees "keqiao day" again
2024-09-20
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source: xinhua daily telegraph, september 20
author: xinhua daily telegraph reporter zhang xinwen
in september 2024, the "keqiao day" of milan fashion week and the 2025 spring/summer new product launch, hosted by the people's government of keqiao district, shaoxing city, was held at garden senato on the afternoon of the second day of milan fashion week. this was the second time that "keqiao day" entered the official schedule. it was also the first event after keqiao signed a three-year cooperation agreement with the italian national fashion association.
the conference was themed "encounter" and focused on two chapters: "encounter with the east" and "encounter with the future". the four designers participating in the conference, song zuyao, zhang tu ran, leng qing and wang zi ye, were all recommended by keqiao district and finally approved by the italian national fashion association.
on september 18, models displayed new products of the "sancun shengjing" brand at the "keqiao day" event of milan fashion week in italy. photo by xinhua news agency reporter li jingthe "encounter with the east" chapter aims to explore new paths for the perfect integration of traditional chinese elements and modern design, using the perspective of the new national style to inspire the future development of chinese fashion, and allowing the graceful oriental beauty to shine with new vitality in the contemporary context.
designer song zuyao took "creating the east" as the theme, and cleverly embodied the elements of chinese culture, history, and nature in his designs. in his works, craftsmanship has become the key to highlighting the beauty of the east. he used the national intangible cultural heritage - bamboo weaving skills, as well as pure handmade three-dimensional flowers and other crafts to give fashion a new look.
designer zhang hu turned his creative inspiration to the "bridge", using this symbol of connection and communication in traditional chinese culture to show the exchange of eastern and western cultures at the fashion level. while creating a relaxing atmosphere, it also adds a bit of chinese elegance.
the "meet the future" chapter showcases chinese designers' vision for future fashion. through clever ideas in silhouette, fabric, tailoring and other aspects of design, it shows the audience the infinite possibilities of china's future fashion.
models showcase new brand products at the "keqiao day" event during milan fashion week in italy on september 18. photo by xinhua news agency reporter li jingdesigner leng qing turned his design inspiration to space exploration, extracting elements from the iconic space style of the 1960s and modernizing them. the designer uses geometric cutting, smooth lines, and variable structures to give fashion more possibilities.
designer wang ziye started from the iconic wasteland style in science fiction works, and used the "white space" technique to give fashion more dramatic tension. silhouette, tailoring and fabrics became the protagonists of the future.
at the press conference, the fabrics used in the works of the four designers were all from local textile enterprises in keqiao. keqiao enterprises including caigao embroidery, donna textile, hengan lace, qianxin textile, jindianzi textile, lehe textile, puxing textile, shengran fashion, xiaoa zhang textile, yuhua holding group, yuanwu textile and zhongtong textile provided a solid foundation for their creations, allowing innovative expressions to bloom on local craftsmanship.
whether it is the fashion expressions rooted in oriental culture and exploring the possible future on the runway, or the creative presentations based on local fabrics, keqiao, the largest distribution center of china's textile industry, is demonstrating its vision of going global and actively integrating into the world fashion industry through "keqiao day".
