douyin app debuted at the china international fair for trade in services and won the national "technology innovation service demonstration case"
2024-09-20
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the 2024 china international fair for trade in services (hereinafter referred to as "ftis") opened in beijing. douyin app participated in the exhibition as a representative of shanghai technology companies, showing the digital innovation services of chinese companies to the world. at this year's ftis, douyin app was also awarded the title of "technology innovation service demonstration case" for its outstanding achievements in technological innovation to ensure quality consumption.
the services trade fair is the world's only national, international, and comprehensive service trade platform, jointly organized by the ministry of commerce and the beijing municipal government, and supported by international organizations such as the world trade organization and the united nations. the fact that douyin app was invited to attend the conference and was selected as a "technology innovation service demonstration case" is a national recognition of douyin app's effectiveness in ensuring quality consumption and improving consumer experience through technological innovation. as a new economic enterprise, douyin app seizes the opportunity of digital technology transformation and takes the lead in applying cutting-edge scientific research such as virtual reality, augmented reality, and artificial intelligence to ensure quality consumption, serve consumers more efficiently, help users get a reassuring quality shopping experience, promote the continuous release of consumption potential, and promote high-quality development of the fashion industry.
it was the first to use technology to explore quality consumption guarantees and was awarded the title of "science and technology innovation service demonstration case" by the ministry of commerce
on the eve of the start of school, linda, a sophomore student in shanghai, bought school supplies on the douyin app. "my daily consumption is almost entirely covered by douyin," said linda. "because among all shopping platforms, only douyin can help me check the authenticity and quality of the goods, which makes me feel more at ease."
it is understood that unlike other platforms, the douyin app pioneered the "identification first, then delivery" shopping process. starting from the consumer's first order, the goods must undergo multiple inspections and identifications by the douyin identification team. only after being verified as authentic will they be shipped to consumers.
the difficulty and professionalism of identification lies in the fact that each consumer category, such as sneakers, clothing, luggage, watches, 3c, jewelry, etc., has different identification logic. this means that the identification methods, data and standards of each category must be studied and established from 0 to 1. to this end, dewu has established the world's largest product research and first-line identification team for identification research. dewu authentic sample library, and a nationally certified identification laboratory. over the years, billions of product identification research and front-line practical experience have accumulated a huge inspection and identification database, which has also become the basis for dewu to explore the use of artificial intelligence inspection systems to improve quality assurance efficiency.
"the massive inspection and identification database will train the artificial intelligence to know what is true and what is false, and the process will be constantly corrected, optimized and iterated, which can take up to 6 months or even longer." a dewu staff member introduced, "at present, the degree of consistency between the inspection and identification results of dewu's artificial intelligence inspection system and dewu's identification experts is over 99.9999%, which can help improve the efficiency of inspection and identification, and is still in the process of continuous iteration and upgrading in combination with business."
because it is the first in the industry to use artificial intelligence technology to explore quality consumption assurance, this year, dewu's artificial intelligence inspection system was rated as a "2024 large model typical demonstration application case" by the china academy of information and communications technology at the 2024 world artificial intelligence conference. experts believe that under the general trend of industrial transformation and consumption upgrading, dewu has not only promoted the high-quality development of the fashion consumption industry with its in-depth exploration and research and application of innovative technologies such as artificial intelligence, but also achieved the quality upgrade of products and services, providing new ideas for the digital transformation of the industry.
improve consumer experience with ar technology innovation and create a new "immersive" quality consumption scene
at the dewu app booth at this year's ciftis, mr. wang, a visitor, was wearing an apple vision pro headset and experiencing dewu's first innovative 3d application, the "sneaker museum". after putting on vr glasses, mr. wang was able to "immerse" himself in the dewu sneaker museum, where various brands and styles of sneakers were displayed on the shoe racks. just click on the sneakers on the racks to wake up the 3d sneaker models. when you fit the sneakers with your hands, you can see every detail. the material effects are very realistic, as if you can touch them. "as a sneaker enthusiast, this is the first time i have such a cool experience. i can see every pair of shoes clearly, from the stitching of the upper to the texture design of the sole. it's really eye-opening," said mr. wang.
the relevant person in charge of the douyin app said, "relying on douyin's world's largest sneaker model library and the support of head-mounted display devices, we can display the sneaker models in real 3d and bring users an immersive shopping experience." it is reported that as of now, douyin's sneaker model library has included more than 20,000 pairs of sneaker models from many well-known brands such as li ning and anta.
in order to allow every user to experience the latest global fashion without leaving home and facilitate users' purchasing decisions, douyin app has independently developed a series of experiences such as ar makeup, shoe, watch and accessories, with leading accuracy among global peers, filling the gap in the ar high-precision try-on market in the e-commerce field, allowing consumers to have a more convenient and pleasant shopping experience. "ar cloud shoe try-on" can be completed quickly in just 3 seconds. whether it is silk, mesh, canvas or leather, the effects of different materials, the fit and authenticity of the try-on are very realistic, just like wearing real shoes, helping tens of millions of users make purchasing decisions every day, allowing consumers to have a more convenient and pleasant shopping experience.
a relevant person in charge of douyin said: "douyin app will continue to focus on quality, continue to adhere to cutting-edge technological innovation and exploration, and continue to bring consumers a pleasant shopping experience, so that more people can get beautiful things and serve a high-quality life. through quality consumption guarantees and continuous improvement of service levels, we will provide better services to global consumers and contribute to promoting the high-quality development of service trade."
author: xu jinghui
text: xu jinghui photos: provided by the interviewee editor: shang hui responsible editor: rong bing
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