beijing dongcheng renews its old city with "culture"
2024-09-20
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on september 11, the guanzhong museum became a stop for citizens and tourists on their city stroll.
bronze exhibits at the poly art museum. photo: beijing news reporter tian jiexiong
go to a time-honored pastry shop to experience a change of clothes and tea, go to an old factory to watch an immersive performance, go to a museum hidden in a building to experience national treasures under naked-eye 3d technology... while some tourists check in at scenic spots and historical sites, young people who love to walk around the streets have unlocked another "way to open" beijing's old city. the new cultural productivity is also driving the renewal of business formats and industrial upgrades here.
on september 19, the 2024 beijing cultural forum opened. as the core bearing area of the national cultural center, beijing dongcheng has been continuously expanding the fields of "culture + finance", "culture + export", "culture + technology" and "culture + consumption" based on its cultural resource advantages in recent years. in 2023, the income of culture and related industries in dongcheng district reached 135.29 billion yuan, ranking first in the city. in the first half of this year, the income of culture and related industries in dongcheng district increased by 17.2%, ranking first in the city.
dongsi west street
longfu temple becomes a new cultural consumption landmark
if you want to talk about the most prosperous and bustling areas in beijing's old city, longfu temple always has a place. 12 years ago, the longfu temple area started the style protection and urban renewal. as an important commercial landmark and cultural symbol in beijing, it has formed the "cultural golden triangle" of dongcheng district together with the forbidden city and wangfujing.
at present, emerging cultural formats such as immersive exhibitions and interactive performances have gradually settled in the block, helping the block to continue to renew and upgrade, becoming a new model for the revitalization of the old city and a new landmark for cultural consumption. among them, the gengdu book club located in the longfu temple park adopts the "library-store combination" operation model innovatively launched by dongcheng district, which combines public libraries and bookstores to bring readers a rich and interesting reading experience.
in the second phase of longfu temple, the treasure hunting hall of the traditional beijing daoxiangcun store zero has also recently opened. in the exhibition area, the dragon head pastry with 128 layers of pastry is less than the size of a fist, and the bronze pastries that are proportionally reduced are exquisite and lifelike. different from the traditional beijing daoxiangcun store, the store zero focuses on fresh baking and unique pastry shapes. the layout of the store is also more interactive. the "盉" model hanging on the wall can sense hand movements and spray water mist to clean consumers' hands, conveying the ancient food etiquette culture in the interaction.
sun han, the person in charge of the store, said that since the store opened, consumers have tended to be younger. in addition to pastries, the store's beijing-style tea drinks and cultural and creative products have also attracted many people. "we have also launched some experience activities, where consumers can wear hanfu in the store, order tea by themselves, experience tea art, and feel the charm of traditional culture."
behind the bell and drum tower
guanzhong museum becomes a stop for city strolls
at the end of di'anmenwai street, the red-walled drum tower is a favorite check-in spot for tourists, but true city walk enthusiasts will not miss the guanzhong museum behind the bell and drum tower. walking a few hundred meters along zhonglouwan hutong, the original site of hongen temple, which was built during the yuan dynasty and the yuanzheng period, now looks completely different.
as a municipal cultural relic protection unit, the original site of guanzhong museum, hongen temple, has a history of more than 700 years. in recent years, dongcheng district has carried out overall renovation on it and will officially open to the public in early 2024.
here, the digital art museum, which uses the mountain gate built in the heavenly king hall, is currently exhibiting "spain's century-old journey". it uses the complete backbone structure of the ancient building and the projection on the walls and floors, combined with radar touch detection, dynamic capture, real-time generation and other interactive technologies to create a cultural exhibition experience that combines traditional culture with digital art.
the guanshu hall, which was opened in the emperor hall, has created a cultural space ecology of "book scene + cultural exchange + ip cultural creation" by developing its own ip products, beijing cultural books, and central axis themed peripherals. in addition, the first beijing central axis themed post office in the museum integrates postal services, cultural and creative consumption, and exhibitions. it not only spreads the central axis culture in an innovative way, but also deepens people's sense of identity, belonging, and achievement in the beijing central axis culture in a fresh and interesting way.
"when guanzhong museum was first opened, most of the people who came here were nearby residents, tourists and cultural and historical enthusiasts. after the successful application of beijing's central axis for world heritage status, this place has become a stop for many people's city strolls." chen xue, the manager of guanzhong, introduced that guanzhong museum has made a centralized display and dissemination of new cultural scenes such as cultural creation, intangible cultural heritage, and experience activities with the theme of the central axis. currently, there are about 1,000-2,000 people visiting the museum every day, which has doubled the number before the successful application for world heritage status.
both sides of dongsishitiao bridge
museums and theaters interweave the static and dynamic aspects of art
on both sides of the east second ring road, there are also places for culture and art in the buildings. at the southwest corner of dongsishitiao bridge, the poly art museum, which has been open to the public for more than 20 years, is the first cultural and art museum in china funded by a key state-owned enterprise. over the past 20 years, a large number of precious lost cultural relics rescued from overseas have been collected here, including the ox head, tiger head, monkey head and pig head of the twelve zodiac animal heads from the old summer palace.
in the exhibition hall, visitors can understand the national treasures from all angles through naked-eye 3d light field holographic technology without wearing any equipment, and can also experience the real scene of haiyan hall in the old summer palace through a 4-centimeter screen.
in the multifunctional holographic display cabinet of the time collection, the international first-class cultural relic sui gong hu is quietly placed. this bronze vessel, which was cast about 2,900 years ago, has a 98-character inscription on the bottom, which is a documentary record of dayu and moral governance. it is considered by experts to be a strong proof of the existence of dayu and the xia dynasty. in front of the digital display cabinet, visitors can not only see the physical cultural relics, but also understand the overall picture and history of the cultural relics.
"this is something that cannot be achieved in some traditional, large museums. we were very surprised and surprised to find that the children were more interested in such interactive design." ms. liu, a tourist from qinhuangdao, said. she touched the glass of the display cabinet to rotate the image of the cultural relic to any angle, and the inscription on the bottom of the sui gong hu was also clearly displayed. "it is also very important for children to be able to see clear text and trace the process of historical and cultural development. it can help us understand and identify with our culture."
as a central enterprise in the sasac sequence with cultural and artistic management as its main business, poly culture group, located on the other side of the east second ring road, is a representative of key cultural enterprises in dongcheng district. in recent years, poly culture group has focused on developing new cultural productivity and exploring businesses such as cultural communication, cultural asset operation, and cultural digitization. among them, poly theater company has built a "smart theater" service platform around the performance industry, covering management services such as poly cloud theater, ticketing system, and big data analysis.
"the 'smart theater' service project will build an integrated 'internet + performance' platform, realize a digital innovation model in the performance industry, and promote the cross-border integration and development of 'online + offline' and 'culture + technology'." yao rui, party secretary and general manager of beijing poly theater management co., ltd., introduced that currently 82 theaters across the country are operated by the company, organizing about 15,000 performances each year. "our goal is to accelerate digital transformation, build a first-class performing arts platform, and promote high-quality development of the company and the industry."
art gallery backstreet
200 original plays emerge from industrial heritage every year
in the back street of the art museum, there is a drama and cultural industry park that has been transformed from an old factory.
in 2014, the 77 creative park, which was rebuilt from the original beijing offset printing factory, officially opened. industrial relics such as old chimneys and hot stamping die-cutting machines have been well preserved. the small building with red brick walls and the winding steel stairs extending to the roof of the park have attracted many young people to check in.
at present, most of the 16 enterprises in the park are related to the drama industry, covering the upstream and downstream of industrial development. li ming, deputy general manager of the park operator, told reporters that the park not only gathers a large number of well-known cultural enterprises, but also has a "net celebrity" theater, which has continued to provide new scenes for cultural consumption experience for citizens and tourists in recent years.
as one of the first new performing arts spaces listed in dongcheng district, the 77 theater here has also broken away from the constraints of the proscenium stage, promoted the upgrading of cultural consumption experience, explored new aspects in immersive scenes, interactive experiences, and spatial gameplay, and added color to the spiritual and cultural life of citizens.
"the beijing repertory center in the park has 18 rehearsal halls, and drama teams from colleges and universities and professional teams gather here." li ming introduced that now more than 200 original dramas come out of the 77 cultural and creative park every year, accounting for 80% of the beijing performance market.
beijing news reporter tian jiexiong
