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peninsula omnimedia reporter sun zhaohui

on the afternoon of september 19, the municipal government information office held a press conference for the 2024 china (qingdao) international fashion week to introduce the relevant situation of the fashion week. zhang jincan, member of the party leadership group, deputy director and spokesperson of the qingdao municipal bureau of industry and information technology, tan peng, general manager of qingdao tourism group co., ltd., guo ruijiang, secretary-general of qingdao textile and garment industry association, and gao lixin, president of qingdao fashion designers association, attended the press conference and answered questions from reporters.

reporters learned at the meeting that the 2024 china (qingdao) international fashion week will be held at the qingdao olympic sailing center from september 24 to 30. the main show venue is located in the qingdao olympic sailing center, and three sub-venues are set up in the west coast new area, shinan district, and shibei district. the theme of this fashion week is "return to the origin". a series of colorful activities will also be held during the fashion week.

39 brand shows and creative exhibitions will be held in many places

the 2024 china (qingdao) international fashion week consists of five major sections: brand release, creative exhibition, trend forum, fashion events, and fashion consumption. it aims to create a comprehensive fashion platform integrating brand display, cultural exchange, and business cooperation by aggregating high-quality fashion resources at home and abroad, and empower the transformation and upgrading of the textile and garment industry and high-quality development.

this fashion week will organize 39 brand shows, including the opening and closing ceremonies at the main venue of the olympic sailing center, and 12 shows by internationally renowned designers and emerging designers; 20 shows will be organized at the textile valley venue, including the jinding designer show, china's top ten fashion designers show, middle-aged and elderly fashion show, college student fashion show, children's fashion show, dynasty clothing show, etc.; and 7 shows by well-known designers from china, france, south korea and other countries and regions will be organized at the haitian center venue. during the fashion week, the 4th qingdao top ten emerging designers competition and the 1st qingdao annual (2024) excellent designer brand selection will also be held.

during the fashion week, a "fashion static exhibition" will be held at the international conference center of the olympic sailing center to showcase the latest fashion design achievements and creative products. at the oriental fashion center, there will be activities such as the "o+space" crowd-creation space new spot surface and accessories trading exhibition, dopamine art show/t-shirt signing, "acting as you are/becoming yourself" 24 contemporary female artists' video works exhibition, "a century of wedding dress retrospective exhibition", and night tour of the yellow box art museum. in the textile valley, there will be a dynasty restoration hanfu static exhibition, shandong "lujin" static exhibition, qingdao textile and garment industry association member unit static exhibition, and intangible cultural heritage miao embroidery charity sale. in the haitian center, in conjunction with dutch artists, a one-month brand flash art exhibition with the design theme of lafayette will be held. through a series of fashion brand exhibitions and fashion experiences and other activities, the superimposed effects of procurement negotiations, grabbing orders, production and demand docking, and market cooperation will be magnified.

online and offline shopping activities will be linked, and a fashion music festival will also be held

this fashion week will focus on cultivating new quality productivity, hold the qingdao international textile and garment industry conference and qingdao fashion industry summit in textile valley, hold the 2025 china technology functional professional wear trend forum and the unveiling ceremony of the china (qingdao) professional wear service platform in the oriental fashion center, and invite industry experts, entrepreneurs and people from all walks of life to discuss the development trend and path of professional wear and witness the establishment of the china (qingdao) professional wear service platform. the platform takes original design as the core, integrates upstream and downstream resources of the industry such as r&d, supply chain, marketing, and supporting services, and provides a one-stop professional wear service solution through online and offline experience service models to promote the high-level development of the professional wear industry.

in order to add fashionable and trendy elements, this fashion week has made innovative explorations, integrating sports and fitness, trendy music and fashion clothing into the series of fashion week activities. the opening ceremony will hold a light show and drone show at the olympic sailing center's offshore show. during the fashion week, a "fashion fitness gait" event that integrates fitness, artistry and appreciation will be held at the lover's dam of the olympic sailing center. at the same time, the "magic rock party" fashion music festival will be held at qingdao aikesh future sound field (liuting airport), striving to build a cutting-edge fashion exchange platform with multicultural interweaving.

in order to enrich the shopping experience and lead the consumption upgrade, the fashion week will also hold a series of fashion shopping activities. online, the douyin "fashion shopping festival" will be held. offline, the "fashion carnival-douyin heart-beating big brand day" event will be held at the olympic sailing center, where well-known brands will work together to create a carnival fashion exhibition area and launch special discounts on premium products; the "valley buyer festival" will be held in the textile valley, where citizens and tourists can enjoy the art market; the "gangnam sister chic lifestyle" korean product exhibition and xiaohongshu fashion chic buyer live festival will be held at the haitian center.

21 themed events, the first joint fashion show for college students

this fashion week will hold a series of activities at city landmarks, fashion parks, and high-end hotels across the city to further highlight the internationalization, fashion, professionalism, and marketization of the fashion week.

implement differentiated positioning and create a growth platform for "new forces". based on qingdao's textile and garment industry foundation, highlight the cultivation of new forces and new quality productivity, invite professor jimmy choo, obe (dr. jimmy choo), designer of the world-renowned brand the atelier, liu wei and chen wen, designers of china's golden summit award, zhou jin and li wenjie, and more than 120 other designers to bring their brands to the fashion week. taking the fashion week as an opportunity, build a display and promotion platform, support the introduction and going out of excellent new designers, comprehensively improve the original ability and design level of qingdao designers, and actively create a cradle for global new designers.

what is particularly important is that this year's fashion week stage will for the first time bring together a joint fashion show of college students representing qingdao's emerging fashion forces. the qingdao textile and garment industry association will for the first time bring together qingdao university, hengxing college, qingdao vocational college and invite shandong women's college to hold a joint fashion release to showcase future emerging forces, discover more talents for the industry and promote the goal of building a talent team of "being able to attract, cultivate, retain and develop well".

focus on the local industrial structure and build a highland for the fashion industry. this fashion week show covers three districts: shinan district, shibei district, and west coast new district, organically connecting and deeply connecting fashion landmarks such as the olympic sailing center and surrounding areas, textile valley, and oriental fashion center. with the blessing of fashion week, brands will compete, trends will gather, talents will gather, and the industry will focus on jointly spreading the voice of fashion, gathering global fashion consensus, and promoting industry docking and cooperation, which will give these fashion landmarks new vitality and new momentum, and further enhance the industrial connotation and city image of qingdao as a brand capital and a fashion city.

close to market demand, building a new platform for supply and demand docking. this fashion week highlights industrial transformation and upgrading, and has held 21 theme activities for industrial docking, product exhibitions and procurement negotiations, including the qingdao international textile and garment industry conference and qingdao fashion industry summit, the 2025 china science and technology functional professional wear trend forum, the fashion carnival-douyin heart-beating big brand day, and the guli buyer festival, covering more than 1,000 kinds of textiles, clothing, fashion and creative high-quality products in 11 industry segments such as textiles, clothing, and accessories. more than 100 professional buyers, well-known companies and purchasers from around the world were invited to participate in the conference online and offline to help companies achieve procurement negotiations, supply and demand docking and market cooperation.

innovate the operation model and promote cross-industry integration. since its inception, china (qingdao) international fashion week has always adhered to the core concept of "innovation, integration, openness and sharing", and is committed to creating an international fashion platform integrating fashion display, cultural exchange and industrial docking. this year, the state-owned platform of the tourism group was innovatively introduced to strengthen market-oriented operations, integrate the forces of all parties, form a joint force for organizing the conference, and superimpose multiple sections such as trendy music, cultural tourism, and fashion consumption, further enriching the cultural charm and sensory experience of the fashion week, and promoting the fashion week to achieve "one main and multiple auxiliary, multi-point linkage, and cross-industry integration".