beijing yanqing xinjiabao music festival releases "village song" to promote the hot sales of "xin" rice and other agricultural products
2024-09-19
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recently, during the mid-autumn festival, xinjiabao village in zhangshanying town, yanqing district, made full use of the "rural stage" resources in the village to hold a rural music festival with rich content and diverse forms. the music festival not only invited many bands from huailai, hebei, beijing and yanqing district to perform, but also released the xinjiabao "village song", bringing an audio-visual feast to the audience.
the festival has a variety of activities. in addition to the wonderful band performances, there is also a traditional intangible cultural heritage lacquer fan making experience area, allowing tourists to experience the charm of traditional culture with their own hands. at the same time, projects such as the sale of agricultural crops such as grapes, red wine tasting and freshly ground coffee also provide tourists with more choices and meet the needs of different tourists. however, the most popular event is the pre-sale of "xinmi", a specialty of xinjiabao village. according to statistics, 7,000 kilograms of reservations were achieved on the day of the festival, and the reservation crowd included not only foreign tourists, but also villagers from surrounding villages.
it is understood that zhangshanying town has a long history of rice cultivation, which can be traced back to the wanli period of the ming dynasty. the rice here is irrigated with natural spring water and cultivated carefully. the rice produced is fragrant and translucent, and the cooked rice is soft and delicious. it was once used as tribute rice for the palace and was famous far and wide.
at the beginning of 2024, in order to increase the income of the people and the collective income of the village, xinjiabao village used the village shareholding economic cooperative to reclaim 70 mu of land and planted rice. it is expected that a good harvest will be obtained in mid-october, with an output of 50,000 to 60,000 kilograms. zhao xiaodong, the first secretary of xinjiabao village, said: "our village not only has spring water, but also the land is rich in selenium, which is particularly suitable for growing rice. we hope to make the 'xin' rice famous through the collective planting of the village, further expand sales channels, and sell good rice at a good price."
in order to increase the popularity of rice produced in the area, zhangshanying town made full use of the cultural industry to empower rural revitalization, and organized many special activities such as parent-child rice planting, crab catching in rice fields, and rice field music festivals in the rice fields of xinjiabao and banquan sports park, and carefully designed various specifications of packaging for rice. hou xiaoying, deputy mayor of zhangshanying town, said: "in order to promote the sales of zhangshanying rice and other special agricultural products in the area, while holding various cultural activities, we also issued high-quality agricultural product exchange coupons to major homestays in the area, guiding tourists to purchase zhangshanying rice, grapes, apples and other high-quality agricultural products, helping to sell agricultural products and continuously increase people's income."
