the moon is especially bright during the mid-autumn festival, and the "super moon" illuminates the "night city of beijing"
2024-09-19
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supermoon is a phenomenon in which the moon is near perigee during the new or full moon. it is an amazing natural wonder that has attracted countless literati and scholars to compose poems about it for thousands of years. the remembrance of "a short pine hill on a moonlit night", the expectation of "i wish you a long life, and we can share the beauty of the moon even though we are thousands of miles apart", and the sentiment of "tonight the moon is bright, and everyone is looking at it, but i wonder whose house the autumn thoughts fall on" - in the minds of chinese people, the moon is a parent, a brother, a child, a lover, a deep family affection that cannot be blocked by thousands of mountains and rivers, and a pure feeling of hoping for a strong country and a prosperous nation, and a pursuit of happiness.
every mid-autumn festival, people will welcome the largest full moon of the year. in order to allow more citizens to experience this rare astronomical phenomenon up close and experience the beautiful "night beijing", on september 17, beijing municipal bureau of culture and tourism, beijing gehua media group co., ltd. and canon (china) co., ltd. jointly created a night tour feast called "super moon slow live broadcast" and promoted the 2024 "beijing under the moonlight" night tour recommendation list throughout the city, presenting a top visual feast for citizens and tourists.
the main venue of the "super moon slow live broadcast" is located in the large screen square at the southwest gate of heshenghui in chaoyang district, beijing. the site is divided into three main areas: live broadcast area, screening area, and experience area, which respectively carry out "super moon slow live broadcast", excellent photography works screening, canon product experience, etc. among them, the "super moon slow live broadcast" will not only be carried out in real time on the heshenghui large screen, but also on large screens near many iconic landmarks in beijing to cooperate in live broadcast promotion, lighting up the whole city.
this event uses a scientific research-level astronomical telescope to shoot the real lunar surface, and uses the form of "slow live broadcast" on an outdoor large screen to allow the citizens of the capital to "immersively" enjoy the moon and feel the charm of this natural wonder up close. the slow live broadcast lens delicately captures every detail of the moon, from the moment it slowly rises to every moment it shines in the night sky, all of which are recorded in detail. the audience feels as if they are personally there, feeling every subtle change of the moon. whether it is the craters on the surface of the moon or the soft glow of the moon, they are all presented to the audience with unprecedented clarity through the slow live broadcast lens. this unique viewing experience allows the audience to feel the mystery and beauty of the moon while having an intimate conversation with it.
the photography exhibition area and canon product experience area are also highlights of this event. the photography exhibition area is exquisitely designed with soft lighting, creating an immersive viewing atmosphere. a series of carefully selected photos with the theme of "moon" not only show the beauty of the moon in various scenes, but also each picture contains the photographer's unique perspective and deep understanding of the world. they use the beauty of the moon to show that behind the "moon image", there are deep cultural connotations such as reunion of relatives and friends, love of nature, and family and country feelings, which embody the psychological demands of the chinese people to pursue reunion and dreams.
the event's moon-viewing partner, canon (china) co., ltd., displayed its latest technological products and innovative technologies in the experience area, allowing viewers to enjoy the beauty of the moonlight while also having an interactive photography experience. they can also upload their photos to the big screen at any time to experience cutting-edge technology.
in addition to the large-screen live broadcast, the online interactive session carefully planned by the organizers was equally exciting. the special online "super moon live room" invited gold medal tour guides and astronomical photography experts to popularize traditional cultural knowledge about the mid-autumn festival and share night scene shooting techniques. the audience can feel the strong festive atmosphere while watching the live broadcast; on the other hand, the event also set up an interactive game session. the audience can scan the qr code on the large screen to enter the game session and have the opportunity to win exquisite mid-autumn festival gifts.
a themed image collection activity "the moon and city landmark buildings" was also launched on the spot, inviting citizens to use their cameras to capture the perfect encounter between the moon and city landmarks. whether they are couples, families or friends, they can all capture unforgettable moments in the camera.
it is reported that this "super moon slow live broadcast" is also part of the 2024 "beijing under the moonlight" night tour recommendation list activity. the 60 projects on the list are based on the previous 251 night tour recommendation guide projects, and are generated through meituan big data and expert review. the projects on the list include scenic spots, parks, cultural and creative parks, theme parks open at night, as well as characteristic leisure blocks and characteristic markets with prosperous night economy, as well as theme performances, garden parties, light shows, etc. nowadays, night riding, night flights, night sightseeing buses and other slow urban tour methods that have caused a wave of heat on social platforms are also on the recommended list. it covers beijing's diverse cultural and tourism resource elements, new formats, and new scenes at night, providing citizens and tourists with a variety of new choices and experiences for night leisure.
it is reported that representatives of some projects on the night tour recommendation list also came to the online live broadcast room of the live broadcast event to interact with everyone and introduce the exciting activity plans of their respective night tour projects during the double holidays.
the "super moon slow live broadcast" event is an innovative attempt at beijing's night culture and tourism. while providing citizens and tourists with a double feast of vision and culture, it also enriches the citizens' nightlife and showcases the diversity and charm of beijing's nightlife.
