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recently, the beauty industry o2o platform helijia has been caught up in a serious "debt crisis". many artisans who provide services on the platform have said that the service fees they deserve have not been received for a long time, and even some funds for participating in the company's incentive projects cannot be withdrawn. there is also news that "helijia is suspected of transferring 700 million yuan in assets?" it seems that it is running away.

produced by netease

author: eleven

reviewer: yunma

beaver family caught in the whirlpool of public opinion

since the second half of 2023, the helijia platform has begun to experience delayed payment of cooperation fees. by the beginning of 2024, this problem has not been resolved, but has become more and more serious. many craftsmen have revealed on social media that it is difficult to withdraw money from the platform, and service fees have been stranded for a long time and cannot be withdrawn. some craftsmen said that their service fees have been stranded on the platform for several months, seriously affecting their lives and operations.

in addition, some craftsmen also participated in incentive programs such as the "golden tripod plan" and the "full moon plan" launched by helijia, but these programs did not bring the expected benefits, but made it impossible to withdraw their investment funds. these programs were originally intended to encourage craftsmen to improve service quality and attract more customers, but now they have become a burden for craftsmen.