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new evidence that initial sales of the iphone 16 series were lower than expected, guo mingchi said apple has opened a purchase channel for employees

2024-09-19

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it home reported on september 19 that tf international securities analyst ming-chi kuo tweeted on the x platform today (september 19),it means that some apple employees have purchased the apple iphone 16 series at an employee discount price.

guo mingchi said that under normal circumstances, apple employees usually had to wait for several weeks after the new iphone was released before they could purchase the new iphone at an employee discount price, and believed that this might be a sign that initial demand for the iphone 16 series was lower than expected.

it home reported on september 16 that the source had predicted that the iphone 16 was not a "super cycle". the combined data from supply chain surveys and official website pre-order results showed that sales of the new iphone did not meet expectations.

guo mingchi predicts that apple's iphone 16 series sales in the first week will be 37 million units, a year-on-year decrease of 12.7% compared to the iphone 15 series. one of the important reasons is that the sales of the iphone 16 pro series are lower than expected.